| name | content-brief |
| description | Create a detailed content brief for creators. Use when briefing influencers on a specific deliverable, defining creative direction, or setting content expectations. |
Creator Content Brief
Create a content brief for: $ARGUMENTS
Brief Document
Campaign & Creator Info
| Field | Value |
|---|
| Campaign | |
| Creator | |
| Platform | |
| Content format | |
| Deliverable # | ___ of ___ |
| Due date (draft) | |
| Due date (publish) | |
The Ask
In one sentence: What should the creator make?
Key Message
The one thing the audience should remember:
Talking Points
Must mention (non-negotiable):
1.
2.
3.
Nice to include (if natural):
1.
2.
Do NOT mention:
1.
2.
Creative Direction
Tone: (e.g., casual and authentic / aspirational / educational / humorous)
Visual direction:
- Setting / location guidance
- Lighting / mood
- Styling / wardrobe notes
- Product placement (how to show the product)
Content structure suggestion (creator can adapt):
- Hook (first 1-3 seconds):
- Body:
- CTA:
Reference content: (links to examples of the style/format we're looking for)
Creative Freedom Level
- 🔴 Low: Follow this brief closely, near-scripted
- 🟡 Medium: Key messages required, creative execution is flexible
- 🟢 High: Concept/objective only, creator drives the creative
Technical Specs
| Spec | Requirement |
|---|
| Aspect ratio | |
| Min duration | |
| Max duration | |
| Resolution | |
| Captions required? | Yes / No |
| Music | Creator choice / Provided / Trending audio |
| Hashtags | |
| Tags / mentions | |
| Link / promo code | |
| Disclosure | #ad / Paid partnership / Both |
Assets Provided
Approval Process
- Creator submits draft by: ___
- Brand reviews within: ___ business days
- Max revision rounds: ___
- Final approval by: ___
- Publish window: ___ to ___
Usage Rights
- Duration: ___ months / perpetual
- Channels: Creator only / Brand organic / Brand paid / All
- Modifications: None / Minor edits / Full re-edit allowed
- Territory: ___ / Worldwide
