campaign-postmortem

# Post-Campaign Analysis Report Analyse the completed campaign: **$ARGUMENTS** ## Report Structure ### Executive Summary - 3-sentence overview: objective, outcome, key learning - Overall verdict: 🟢 Exceeded / 🟡 Met / 🔴 Missed targets ### Campaign Recap | Field | Value | |-------|-------| | Campaign name | | | Dates | | | Objective | | | Total budget | | | Actual spend | | | Creators activated | | | Platforms | | | Content pieces delivered | | ### Performance vs. Targets | KPI | Target | Actual | % of Target | Verdict | |-----|--------|--------|-------------|---------| | Reach | | | | 🟢/🟡/🔴 | | Impressions | | | | | | Engagement rate | | | | | | Clicks / traffic | | | | | | Conversions | | | | | | EMV | | | | | | CPM | | | | | | CPE | | | | | | CPA | | | | | | ROI | | | | | ### Creator Performance Ranking Rank all creators by composite score (engagement + reach + content quality + brand alignment): | Rank | Creator | Platform | Tier | Reach | Eng. Rate | Conversions | Score | Rebook? | |------|---------|----------|------|-------|-----------|-------------|-------|---------| | 1 | | | | | | | | ✅/❌ | ### Top-Performing Content - Which pieces performed best and why? - Common patterns in high-performing content (format, hook, CTA, timing) - Content that underperformed and hypotheses why ### Platform Performance | Platform | Reach | Eng. Rate | CPC | CPA | Notes | |----------|-------|-----------|-----|-----|-------| ### What Worked Well 1. 2. 3. ### What Didn't Work 1. (Issue → Root cause → Impact) 2. 3. ### Operational Learnings - Brief quality: Did creators understand what was needed? - Timeline: Were milestones hit? - Approval process: How many rounds? Bottlenecks? - Creator communication: Any issues? - Payment: On-time and accurate? ### Recommendations for Next Campaign 1. **Repeat**: (tactics to keep) 2. **Refine**: (tactics to improve) 3. **Remove**: (tactics to stop) 4. **Test**: (new tactics to try) ### Budget Reconciliation | Line Item | Budgeted | Actual | Variance | Notes | |-----------|----------|--------|----------|-------| | Creator fees | | | | | | Product/gifting | | | | | | Paid amplification | | | | | | Tools/platforms | | | | | | **Total** | | | | |