| name | competitor-analysis |
| description | Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition. |
Competitor Analysis
This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.
When to Use This Skill
- Entering a new market or niche
- Planning content strategy based on competitor success
- Understanding why competitors rank higher
- Finding backlink and partnership opportunities
- Identifying content gaps competitors are missing
- Analyzing competitor AI citation strategies
- Benchmarking your SEO performance
What This Skill Does
- Keyword Analysis: Identifies keywords competitors rank for
- Content Audit: Analyzes competitor content strategies and formats
- Backlink Profiling: Reviews competitor link-building approaches
- Technical Assessment: Evaluates competitor site health
- GEO Analysis: Identifies how competitors appear in AI responses
- Gap Identification: Finds opportunities competitors miss
- Strategy Extraction: Reveals actionable insights from competitor success
How to Use
Basic Competitor Analysis
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
Specific Analysis
What content is driving the most traffic for [competitor]?
Analyze why [competitor] ranks #1 for [keyword]
GEO-Focused Analysis
How is [competitor] getting cited in AI responses? What can I learn?
Instructions
When a user requests competitor analysis:
-
Identify Competitors
If not specified, help identify competitors:
### Competitor Identification Framework
**Direct Competitors** (same product/service)
- Search "[your main keyword]" and note top 5 organic results
- Check who's advertising for your keywords
- Ask: Who do customers compare you to?
**Indirect Competitors** (different solution, same problem)
- Search problem-focused keywords
- Look at alternative solutions
**Content Competitors** (compete for same keywords)
- May not sell same product
- Rank for your target keywords
- Include media sites, blogs, aggregators
-
Gather Competitor Data
For each competitor, collect:
## Competitor Profile: [Name]
**Basic Info**
- URL: [website]
- Domain Age: [years]
- Estimated Traffic: [monthly visits]
- Domain Authority/Rating: [score]
**Business Model**
- Type: [SaaS/E-commerce/Content/etc.]
- Target Audience: [description]
- Key Offerings: [products/services]
-
Analyze Keyword Rankings
### Keyword Analysis: [Competitor]
**Total Keywords Ranking**: [X]
**Keywords in Top 10**: [X]
**Keywords in Top 3**: [X]
#### Top Performing Keywords
| Keyword | Position | Volume | Traffic Est. | Page |
|---------|----------|--------|--------------|------|
| [kw 1] | [pos] | [vol] | [traffic] | [url] |
| [kw 2] | [pos] | [vol] | [traffic] | [url] |
#### Keyword Distribution by Intent
- Informational: [X]% ([keywords])
- Commercial: [X]% ([keywords])
Transactional: [X]% ([keywords])
Navigational: [X]% ([keywords])
| Keyword | Their Position | Volume | Opportunity |
|---------|----------------|--------|-------------|
| [kw 1] | [pos] | [vol] | [analysis] |
Example
User: "Analyze why HubSpot ranks so well for marketing-related keywords"
Output:
# Competitive Analysis: HubSpot
## SEO Strategy Overview
HubSpot dominates marketing keywords through a combination of:
1. **Massive content moat** - 10,000+ blog posts
2. **Free tools as linkbait** - Website grader, email signature generator
3. **Educational brand** - Academy, certifications, courses
4. **Topic cluster model** - Pioneered the pillar/cluster approach
## What Makes Them Successful
### Content Strategy
**Publishing Volume**: 50-100 posts/month
**Average Word Count**: 2,500+ words
**Content Types**:
- In-depth guides (35%)
- How-to tutorials (25%)
- Templates & examples (20%)
- Data/research (10%)
- Tools & calculators (10%)
**Top Performing Content Pattern**:
1. Ultimate guides on broad topics
2. Free templates with email gate
3. Statistics roundup posts
4. Definition posts ("What is [term]")
### GEO Success Factors
HubSpot appears in AI responses frequently because:
1. **Clear definitions** at the start of every post
> "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them."
2. **Quotable statistics**
> "Companies that blog get 55% more website visitors"
3. **Comprehensive coverage** - AI trusts their authority
### Linkable Assets
| Asset | Backlinks | Why It Works |
|-------|-----------|--------------|
| Website Grader | 45,000+ | Free, instant value |
| Marketing Statistics | 12,000+ | Quotable reference |
| Blog Ideas Generator | 8,500+ | Solves real problem |
## Weaknesses to Exploit
1. - Many posts 3+ years old
- Lacks industry-specific depth
- Underserves solopreneurs
- Same formats for years
Create more specific, niche content they can't cover
Target long-tail keywords they ignore
Build interactive tools in emerging areas
Add original research they don't have
Focus on GEO-optimized definitions in your niche
Advanced Analysis Types
Content Gap Analysis
Show me content [competitor] has that I don't, sorted by traffic potential
Link Intersection
Find sites linking to [competitor 1] AND [competitor 2] but not me
SERP Feature Analysis
What SERP features do competitors win? (Featured snippets, PAA, etc.)
Historical Tracking
How has [competitor]'s SEO strategy evolved over the past year?
Tips for Success
- Analyze 3-5 competitors for comprehensive view
- Include indirect competitors - they often have innovative approaches
- Look beyond rankings - analyze content quality, user experience
- Study their failures - avoid their mistakes
- Monitor regularly - competitor strategies evolve
- Focus on actionable insights - what can you actually implement?
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