competitor-analysis

Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition.

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name	competitor-analysis
description	Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition.

Competitor Analysis

This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.

When to Use This Skill

Entering a new market or niche
Planning content strategy based on competitor success
Understanding why competitors rank higher
Finding backlink and partnership opportunities
Identifying content gaps competitors are missing
Analyzing competitor AI citation strategies
Benchmarking your SEO performance

What This Skill Does

Keyword Analysis: Identifies keywords competitors rank for
Content Audit: Analyzes competitor content strategies and formats
Backlink Profiling: Reviews competitor link-building approaches
Technical Assessment: Evaluates competitor site health
GEO Analysis: Identifies how competitors appear in AI responses
Gap Identification: Finds opportunities competitors miss
Strategy Extraction: Reveals actionable insights from competitor success

How to Use

Basic Competitor Analysis

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Specific Analysis

What content is driving the most traffic for [competitor]?

Analyze why [competitor] ranks #1 for [keyword]

GEO-Focused Analysis

How is [competitor] getting cited in AI responses? What can I learn?

Instructions

When a user requests competitor analysis:

Identify Competitors

If not specified, help identify competitors:

### Competitor Identification Framework

**Direct Competitors** (same product/service)
- Search "[your main keyword]" and note top 5 organic results
- Check who's advertising for your keywords
- Ask: Who do customers compare you to?

**Indirect Competitors** (different solution, same problem)
- Search problem-focused keywords
- Look at alternative solutions

**Content Competitors** (compete for same keywords)
- May not sell same product
- Rank for your target keywords
- Include media sites, blogs, aggregators

Gather Competitor Data

For each competitor, collect:

## Competitor Profile: [Name]

**Basic Info**
- URL: [website]
- Domain Age: [years]
- Estimated Traffic: [monthly visits]
- Domain Authority/Rating: [score]

**Business Model**
- Type: [SaaS/E-commerce/Content/etc.]
- Target Audience: [description]
- Key Offerings: [products/services]

Analyze Keyword Rankings

### Keyword Analysis: [Competitor]

**Total Keywords Ranking**: [X]
**Keywords in Top 10**: [X]
**Keywords in Top 3**: [X]

#### Top Performing Keywords

| Keyword | Position | Volume | Traffic Est. | Page |
|---------|----------|--------|--------------|------|
| [kw 1] | [pos] | [vol] | [traffic] | [url] |
| [kw 2] | [pos] | [vol] | [traffic] | [url] |

#### Keyword Distribution by Intent

- Informational: [X]% ([keywords])
- Commercial: [X]% ([keywords])  
 Transactional: [X]% ([keywords])
 Navigational: [X]% ([keywords])



| Keyword | Their Position | Volume | Opportunity |
|---------|----------------|--------|-------------|
| [kw 1] | [pos] | [vol] | [analysis] |

Example

User: "Analyze why HubSpot ranks so well for marketing-related keywords"

Output:

# Competitive Analysis: HubSpot

## SEO Strategy Overview

HubSpot dominates marketing keywords through a combination of:
1. **Massive content moat** - 10,000+ blog posts
2. **Free tools as linkbait** - Website grader, email signature generator
3. **Educational brand** - Academy, certifications, courses
4. **Topic cluster model** - Pioneered the pillar/cluster approach

## What Makes Them Successful

### Content Strategy

**Publishing Volume**: 50-100 posts/month
**Average Word Count**: 2,500+ words
**Content Types**:
- In-depth guides (35%)
- How-to tutorials (25%)
- Templates & examples (20%)
- Data/research (10%)
- Tools & calculators (10%)

**Top Performing Content Pattern**:
1. Ultimate guides on broad topics
2. Free templates with email gate
3. Statistics roundup posts
4. Definition posts ("What is [term]")

### GEO Success Factors

HubSpot appears in AI responses frequently because:

1. **Clear definitions** at the start of every post
   > "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them."

2. **Quotable statistics**
   > "Companies that blog get 55% more website visitors"

3. **Comprehensive coverage** - AI trusts their authority

### Linkable Assets

| Asset | Backlinks | Why It Works |
|-------|-----------|--------------|
| Website Grader | 45,000+ | Free, instant value |
| Marketing Statistics | 12,000+ | Quotable reference |
| Blog Ideas Generator | 8,500+ | Solves real problem |

## Weaknesses to Exploit

1.  - Many posts 3+ years old
  - Lacks industry-specific depth
  - Underserves solopreneurs
  - Same formats for years



 Create more specific, niche content they can't cover
 Target long-tail keywords they ignore
 Build interactive tools in emerging areas
 Add original research they don't have
 Focus on GEO-optimized definitions in your niche

Advanced Analysis Types

Content Gap Analysis

Show me content [competitor] has that I don't, sorted by traffic potential

Link Intersection

Find sites linking to [competitor 1] AND [competitor 2] but not me

SERP Feature Analysis

What SERP features do competitors win? (Featured snippets, PAA, etc.)

Historical Tracking

How has [competitor]'s SEO strategy evolved over the past year?

Tips for Success

Analyze 3-5 competitors for comprehensive view
Include indirect competitors - they often have innovative approaches
Look beyond rankings - analyze content quality, user experience
Study their failures - avoid their mistakes
Monitor regularly - competitor strategies evolve
Focus on actionable insights - what can you actually implement?

Related Skills

keyword-research - Research keywords competitors rank for
content-gap-analysis - Find content opportunities
backlink-analyzer - Deep-dive into backlinks
serp-analysis - Understand search result composition

Audit Content Strategy

### Content Analysis: [Competitor]

**Content Volume**
- Total Pages: [X]
- Blog Posts: [X]
- Landing Pages: [X]
- Resource Pages: [X]

**Content Performance**

#### Top Performing Content

| Title | URL | Est. Traffic | Keywords | Backlinks |
|-------|-----|--------------|----------|-----------|
| [title 1] | [url] | [traffic] | [X] | [X] |

**Content Patterns**

- Average word count: [X] words
- Publishing frequency: [X] posts/month
- Content formats used:
  - Blog posts: [X]%
  - Guides/tutorials: [X]%
  - Case studies: [X]%
  - Tools/calculators: [X]%
  - Videos: [X]%

**Content Themes**

| Theme | # Articles | Combined Traffic |
|-------|------------|------------------|
| [theme 1] | [X] | [traffic] |
| [theme 2] | [X] | [traffic] |

**What Makes Their Content Successful**

1. [Success factor 1 with example]
2. [Success factor 2 with example]
3. [Success factor 3 with example]

Analyze Backlink Profile

### Backlink Analysis: [Competitor]

**Overview**
- Total Backlinks: [X]
- Referring Domains: [X]
- Domain Rating: [X]

**Link Quality Distribution**
- High Authority (DR 70+): [X]%
- Medium Authority (DR 30-69): [X]%
- Low Authority (DR <30): [X]%

**Top Linking Domains**

| Domain | DR | Link Type | Target Page |
|--------|-----|-----------|-------------|
| [domain 1] | [DR] | [type] | [page] |

**Link Acquisition Patterns**

- Guest posts: [X]%
- Editorial/organic: [X]%
- Resource pages: [X]%
- Directories: [X]%
- Other: [X]%

**Linkable Assets (Content attracting links)**

| Asset | Type | Backlinks | Why It Works |
|-------|------|-----------|--------------|
| [asset 1] | [type] | [X] | [reason] |

Technical SEO Assessment

### Technical Analysis: [Competitor]

**Site Performance**
- Core Web Vitals: [Pass/Fail]
- LCP: [X]s
- FID: [X]ms
- CLS: [X]
- Mobile-friendly: [Yes/No]

**Site Structure**
- Site architecture depth: [X] levels
- Internal linking quality: [Rating]
- URL structure: [Clean/Messy]
- Sitemap present: [Yes/No]

**Technical Strengths**
1. [Strength 1]
2. [Strength 2]

**Technical Weaknesses**
1. [Weakness 1]
2. [Weakness 2]

GEO/AI Citation Analysis

### GEO Analysis: [Competitor]

**AI Visibility Assessment**

Test competitor content in AI systems for relevant queries:

| Query | AI Mentions Competitor? | What's Cited | Why |
|-------|------------------------|--------------|-----|
| [query 1] | Yes/No | [content] | [reason] |
| [query 2] | Yes/No | [content] | [reason] |

**GEO Strategies Observed**

1. **Clear Definitions**
   - Example: [quote from their content]
   - Effectiveness: [rating]

2. **Quotable Statistics**
   - Example: [quote from their content]
   - Effectiveness: [rating]

3. **Q&A Format Content**
   - Examples found: [X] pages
   - Topics covered: [list]

4. **Authority Signals**
   - Expert authorship: [Yes/No]
   - Citations to sources: [Yes/No]
   - Original research: [Yes/No]

**GEO Opportunities They're Missing**

| Topic | Why Missing | Your Opportunity |
|-------|-------------|------------------|
| [topic 1] | [reason] | [action] |

Synthesize Competitive Intelligence

# Competitive Analysis Report

**Analysis Date**: [Date]
**Competitors Analyzed**: [List]
**Your Site**: [URL]

## Executive Summary

[2-3 paragraph overview of key findings and recommendations]

## Competitive Landscape

| Metric | You | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|-----|--------------|--------------|--------------|
| Domain Authority | [X] | [X] | [X] | [X] |
| Organic Traffic | [X] | [X] | [X] | [X] |
| Keywords Top 10 | [X] | [X] | [X] | [X] |
| Backlinks | [X] | [X] | [X] | [X] |
| Content Pages | [X] | [X] | [X] | [X] |

## Competitor Strengths to Learn From

### [Competitor 1]
- **Strength**: [description]
- **Why It Works**: [analysis]
- **How to Apply**: [action item]

[Repeat for each competitor]

## Competitor Weaknesses to Exploit

### Gap 1: [Description]
- Who's weak: [competitors]
- Opportunity size: [estimate]
- Recommended action: [specific steps]

[Repeat for each gap]

## Keyword Opportunities

### Keywords to Target (Competitor overlap)
| Keyword | Volume | Avg Position | Best Strategy |
|---------|--------|--------------|---------------|
| [kw] | [vol] | [pos] | [strategy] |

### Untapped Keywords (No competitor coverage)
| Keyword | Volume | Difficulty | Opportunity |
|---------|--------|------------|-------------|
| [kw] | [vol] | [diff] | [description] |

## Content Strategy Recommendations

Based on competitor analysis:

1. **Create**: [Content type] about [topic] because [reason]
2. **Improve**: [Existing content] to match/exceed [competitor content]
3. **Promote**: [Content] to sites like [competitor's link sources]

## Action Plan

### Immediate (This Week)
1. [Action item]
2. [Action item]

### Short-term (This Month)
1. [Action item]
2. [Action item]

### Long-term (This Quarter)
1. [Action item]
2. [Action item]