| name | sentient-brand-guidelines |
| description | Applies Sentient.io's official brand colors, typography, and logo standards to product marketing materials including brochures, landing pages, presentations, and digital assets. Use when creating any Sentient.io branded content. |
| license | Proprietary - Sentient.io Brand Guidelines v1.5-AI |
Sentient.io Brand Styling
Overview
This skill provides access to Sentient.io's official brand identity, color system, typography, logo usage rules, and document composition standards for AI-driven design generation.
Keywords: Sentient.io branding, corporate identity, visual identity, brand colors, typography, logo guidelines, AI platform branding, product marketing, design system
Brand Guidelines
1. Logo Usage
Approved Logo Variants:
- Horizontal with tagline: Default for cover pages, main banners, posters
- Vertical with tagline: Use when space is limited
- Horizontal no tagline: Internal pages, small spaces, alongside third-party logos
- Vertical no tagline: Compact placements or secondary contexts
Safe Margin:
- Maintain clear space ≥ height of "S" in "Sentient.io"
Minimum Sizes:
| Use Case | On Screen | Print |
|---|
| Horizontal w/ tagline | 258 px | 50 mm |
| Horizontal no tagline | 200 px | 35 mm |
| Vertical w/ tagline | 120 px | 30 mm |
| Vertical no tagline | 86 px | 22 mm |
Background Rules:
- Use white or light gray backgrounds whenever possible
- On dark backgrounds, use white text (#FFFFFF) inside the logo
- Ensure sufficient contrast
Prohibited:
- ❌ No stretching, warping, rotation, or visual effects
- ❌ Do not rearrange elements or use logo in a sentence
- ❌ Avoid busy or low-contrast backgrounds
Available Logo Assets:
The following official logo files are included in this skill:
| Logo Variant | File Path | Use Cases |
|---|
| Horizontal No Tagline | logos/Sentient-io logo Horizontal No-Tagline.png | Internal pages, small spaces, alongside third-party logos, footer placement |
| Vertical with Tagline | logos/Sentient-io logo Vertical Tagline.png | Space-limited layouts, cover pages (vertical format), main banners (vertical orientation) |
AI Usage Instructions:
- When generating designs, reference these file paths to insert the appropriate logo
- Choose Horizontal No Tagline for secondary placements (headers, footers, internal pages)
- Choose Vertical with Tagline for primary placements in vertical layouts or when space constraints require vertical orientation
- For missing variants (Horizontal with Tagline, Vertical No Tagline), request from user or note unavailability
2. Color System
Primary Palette:
| Color | RGB | HEX | CMYK | Usage |
|---|
| Primary Red | 160 / 2 / 2 | #A00202 | 0 / 100 / 100 / 36 | Brand highlights, CTAs, headings |
| Primary Beige | 203 / 172 / 129 | #CBAC81 | 0 / 20 / 50 / 20 | Accent backgrounds, secondary elements |
| Primary Green | 198 / 215 / 129 | #C6D781 | 10 / 0 / 50 / 15 | Callouts, sidebars, accents |
Supporting Colors:
| Color | RGB | HEX | CMYK | Usage |
|---|
| Dark Grey | 66 / 65 / 67 | #424143 | 0 / 0 / 0 / 90 | Body text, secondary headings |
| Overlay Gold | 174 / 152 / 66 | #AE9842 | 32 / 38 / 78 / 8 | Highlights, overlays, accents |
AI Design Rule:
- Prioritize Primary Red (#A00202) + Dark Grey (#424143) pairing for emphasis
- Use Primary Beige and Green as accent or background tones
- Avoid overuse of red—use it sparingly for brand highlights or CTAs
- Backgrounds should remain white or light beige (10–15% opacity) for readability
3. Brand Name Usage
Correct Format:
- Always write as Sentient.io (uppercase "S", lowercase ".io")
- Use lowercase "sentient.io" only when preceded by the brand icon
- Do not stylize inconsistently
Examples:
✅ Correct: "We build with Sentient.io's AI & Data Cloud Platform."
❌ Incorrect: "We build with SentientIO" or "SENTIENT.IO"
4. Typography
English & Latin Alphabets:
- Font Family: Nunito Sans (Open Source)
- Headings: Nunito Sans Bold or SemiBold
- Body Text: Nunito Sans Regular
- Captions: Nunito Sans Light or Italic
- Rule: Maintain clean, modern, and readable text hierarchy. Avoid decorative fonts.
Asian Languages:
| Language | Typeface |
|---|
| Simplified Chinese | Noto Sans SC |
| Traditional Chinese | Noto Sans TC |
| Japanese | Noto Sans JP |
| Korean | Noto Sans KR |
Important:
- If document's primary language is Asian, use the corresponding Noto Sans font for all characters, including English text
- Avoid mixing Nunito Sans and Noto Sans in a single document
5. Document Composition Guidelines
Layout Principles:
- Maintain consistent header/footer spacing using Sentient.io logo (no tagline) in footers
- Use Primary Red (#A00202) for headings, Dark Grey (#424143) for body text
- Accent highlights (callouts, sidebars) may use Primary Green (#C6D781) or Overlay Gold (#AE9842)
- Backgrounds should remain white or light beige (#CBAC81, 10–15% opacity) for readability
- Maintain clear whitespace consistent with the logo's "S" height margin across all design elements
Typography Hierarchy:
| Element | Font | Size (pt) | Color | Notes |
|---|
| Title | Nunito Sans Bold | 28–36 | #A00202 | Left aligned |
| Heading 1 | Nunito Sans SemiBold | 20–24 | #424143 | Capitalize First Letters |
| Heading 2 | Nunito Sans Medium | 16–18 | #424143 | Sentence case |
| Body | Nunito Sans Regular | 12–14 | #424143 | Normal spacing |
| Caption | Nunito Sans Light | 10 | #424143 | Italic optional |
Features
Smart Color Application
- Automatically applies Primary Red for emphasis and brand moments
- Uses Dark Grey for high-readability body text
- Cycles through Primary Beige, Green, and Overlay Gold for accents
- Maintains visual hierarchy and on-brand consistency
Typography Management
- Applies Nunito Sans font family with appropriate weights
- Automatically detects language and switches to Noto Sans for Asian text
- Provides fallback to system fonts if Nunito Sans unavailable
- Preserves text hierarchy and readability
Logo Placement
- Automatically places appropriate logo variant based on context
- Logo files available at:
logos/Sentient-io logo Horizontal No-Tagline.png and logos/Sentient-io logo Vertical Tagline.png
- Ensures minimum size requirements are met (see Logo Usage section)
- Maintains safe margin around logo (≥ height of "S" in "Sentient.io")
- Adapts logo selection based on available space and layout orientation
- Use Horizontal No Tagline for secondary placements
- Use Vertical with Tagline for primary vertical layouts
Layout Consistency
- Applies consistent spacing and margins
- Maintains professional symmetry across all materials
- Ensures legibility and technology-innovation company tone
- Optimizes whitespace for clean, modern aesthetic
AI Compliance Rules
When generating any document, deck, web copy, or image:
- ✅ Always display Sentient.io logo on first page or slide
- Use
logos/Sentient-io logo Vertical Tagline.png for vertical layouts or primary cover pages
- Use
logos/Sentient-io logo Horizontal No-Tagline.png for internal pages and secondary placements
- Note: If Horizontal with Tagline is required but unavailable, request from user
- ✅ Use Nunito Sans or Noto Sans exclusively
- ✅ Conform all headings and color tones to this guide's defined palette
- ✅ Reference Sentient.io consistently as per naming conventions
- ✅ Ensure layout symmetry, legibility, and professional tone consistent with a technology-innovation company
- ✅ Avoid overuse of red—use it sparingly for brand highlights or CTAs
- ✅ Maintain clear whitespace consistent with the logo's "S" height margin across all design elements
Technical Details
Font Management
- Primary Font: Nunito Sans (weights: Light, Regular, Medium, SemiBold, Bold)
- Asian Fonts: Noto Sans (SC, TC, JP, KR variants)
- Fallback: Arial or system sans-serif for emergency cases
- For best results, ensure Nunito Sans is installed in your environment
Color Application
- Uses RGB and HEX values for precise brand matching
- CMYK values provided for print production
- Applied via design tool's native color systems
- Maintains color fidelity across digital and print mediums
Print Production
- Use CMYK values for all print materials
- Ensure minimum DPI of 300 for logo and images
- Include proper bleed and trim marks
- Maintain color calibration with Sentient.io's Pantone equivalents if available
Logo Assets
Available Files:
-
Horizontal No Tagline (logos/Sentient-io logo Horizontal No-Tagline.png)
- Format: PNG with transparent background
- Minimum size: 200px (screen) / 35mm (print)
- Best for: Internal pages, footers, secondary placements
-
Vertical with Tagline (logos/Sentient-io logo Vertical Tagline.png)
- Format: PNG with transparent background
- Minimum size: 120px (screen) / 30mm (print)
- Best for: Cover pages (vertical), space-limited layouts, primary vertical placements
Implementation Notes:
- Always reference these file paths when inserting logos in designs
- Maintain aspect ratio at all times (no stretching or distortion)
- Ensure minimum size requirements are met for legibility
- Apply safe margin (≥ "S" height) around all logo placements
- For print production, ensure logos are at minimum 300 DPI
Missing Variants:
- Horizontal with Tagline (request from user if needed for cover pages/banners)
- Vertical No Tagline (request from user if needed for compact secondary placements)
Usage Examples
Presentation Slides
- Title slide: Horizontal logo with tagline, Primary Red title, white background
- Content slides: Logo in footer (no tagline), Dark Grey body text, Primary Red section headers
- Accent slides: Light Beige background (10% opacity), Primary Green for callouts
Brochures
- Cover: Large horizontal logo with tagline, Primary Red headline
- Interior: Primary Beige accents, Dark Grey body copy, Nunito Sans hierarchy
- Back: Logo (no tagline), Primary Red CTA
Landing Pages
- Hero: White background, Primary Red CTA buttons, Nunito Sans Bold headers
- Sections: Alternating white and light Beige backgrounds
- Trust elements: Overlay Gold for highlights, Primary Green for success states
Documents
- Header: Sentient.io logo (horizontal, no tagline) in top-left
- Typography: Follow hierarchy table strictly
- Margins: Minimum equal to "S" height in logo
- Colors: Primary Red for emphasis only, Dark Grey for all text
Brand Essence
Positioning: Technology-innovation company specializing in AI & Data Cloud Platform
Visual Tone: Professional, modern, trustworthy, technically sophisticated
Emotional Goal: Inspire confidence, demonstrate expertise, reduce complexity
Differentiation: Bold yet balanced use of red, clean typography, generous whitespace
