sentient-brand-guidelines

name	sentient-brand-guidelines
description	Applies Sentient.io's official brand colors, typography, and logo standards to product marketing materials including brochures, landing pages, presentations, and digital assets. Use when creating any Sentient.io branded content.
license	Proprietary - Sentient.io Brand Guidelines v1.5-AI

Sentient.io Brand Styling

Overview

This skill provides access to Sentient.io's official brand identity, color system, typography, logo usage rules, and document composition standards for AI-driven design generation.

Keywords: Sentient.io branding, corporate identity, visual identity, brand colors, typography, logo guidelines, AI platform branding, product marketing, design system

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Brand Guidelines

1. Logo Usage

Approved Logo Variants:

• Horizontal with tagline: Default for cover pages, main banners, posters
• Vertical with tagline: Use when space is limited
• Horizontal no tagline: Internal pages, small spaces, alongside third-party logos
• Vertical no tagline: Compact placements or secondary contexts

Safe Margin:

• Maintain clear space ≥ height of "S" in "Sentient.io"

Minimum Sizes:

Use Case	On Screen	Print
Horizontal w/ tagline	258 px	50 mm
Horizontal no tagline	200 px	35 mm
Vertical w/ tagline	120 px	30 mm
Vertical no tagline	86 px	22 mm

Background Rules:

• Use white or light gray backgrounds whenever possible
• On dark backgrounds, use white text (#FFFFFF) inside the logo
• Ensure sufficient contrast

Prohibited:

• ❌ No stretching, warping, rotation, or visual effects
• ❌ Do not rearrange elements or use logo in a sentence
• ❌ Avoid busy or low-contrast backgrounds

Available Logo Assets:

The following official logo files are included in this skill:

Logo Variant	File Path	Use Cases
Horizontal No Tagline	logos/Sentient-io logo Horizontal No-Tagline.png	Internal pages, small spaces, alongside third-party logos, footer placement
Vertical with Tagline	logos/Sentient-io logo Vertical Tagline.png	Space-limited layouts, cover pages (vertical format), main banners (vertical orientation)

AI Usage Instructions:

• When generating designs, reference these file paths to insert the appropriate logo
• Choose Horizontal No Tagline for secondary placements (headers, footers, internal pages)
• Choose Vertical with Tagline for primary placements in vertical layouts or when space constraints require vertical orientation
• For missing variants (Horizontal with Tagline, Vertical No Tagline), request from user or note unavailability

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2. Color System

Primary Palette:

Color	RGB	HEX	CMYK	Usage
Primary Red	160 / 2 / 2	#A00202	0 / 100 / 100 / 36	Brand highlights, CTAs, headings
Primary Beige	203 / 172 / 129	#CBAC81	0 / 20 / 50 / 20	Accent backgrounds, secondary elements
Primary Green	198 / 215 / 129	#C6D781	10 / 0 / 50 / 15	Callouts, sidebars, accents

Supporting Colors:

Color	RGB	HEX	CMYK	Usage
Dark Grey	66 / 65 / 67	#424143	0 / 0 / 0 / 90	Body text, secondary headings
Overlay Gold	174 / 152 / 66	#AE9842	32 / 38 / 78 / 8	Highlights, overlays, accents

AI Design Rule:

• Prioritize Primary Red (#A00202) + Dark Grey (#424143) pairing for emphasis
• Use Primary Beige and Green as accent or background tones
• Avoid overuse of red—use it sparingly for brand highlights or CTAs
• Backgrounds should remain white or light beige (10–15% opacity) for readability

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3. Brand Name Usage

Correct Format:

• Always write as Sentient.io (uppercase "S", lowercase ".io")
• Use lowercase "sentient.io" only when preceded by the brand icon
• Do not stylize inconsistently

Examples:

✅ Correct: "We build with Sentient.io's AI & Data Cloud Platform."

❌ Incorrect: "We build with SentientIO" or "SENTIENT.IO"

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4. Typography

English & Latin Alphabets:

• Font Family: Nunito Sans (Open Source)
• Headings: Nunito Sans Bold or SemiBold
• Body Text: Nunito Sans Regular
• Captions: Nunito Sans Light or Italic
• Rule: Maintain clean, modern, and readable text hierarchy. Avoid decorative fonts.

Asian Languages:

Language	Typeface
Simplified Chinese	Noto Sans SC
Traditional Chinese	Noto Sans TC
Japanese	Noto Sans JP
Korean	Noto Sans KR

Important:

• If document's primary language is Asian, use the corresponding Noto Sans font for all characters, including English text
• Avoid mixing Nunito Sans and Noto Sans in a single document

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5. Document Composition Guidelines

Layout Principles:

• Maintain consistent header/footer spacing using Sentient.io logo (no tagline) in footers
• Use Primary Red (#A00202) for headings, Dark Grey (#424143) for body text
• Accent highlights (callouts, sidebars) may use Primary Green (#C6D781) or Overlay Gold (#AE9842)
• Backgrounds should remain white or light beige (#CBAC81, 10–15% opacity) for readability
• Maintain clear whitespace consistent with the logo's "S" height margin across all design elements

Typography Hierarchy:

Element	Font	Size (pt)	Color	Notes
Title	Nunito Sans Bold	28–36	#A00202	Left aligned
Heading 1	Nunito Sans SemiBold	20–24	#424143	Capitalize First Letters
Heading 2	Nunito Sans Medium	16–18	#424143	Sentence case
Body	Nunito Sans Regular	12–14	#424143	Normal spacing
Caption	Nunito Sans Light	10	#424143	Italic optional

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Features

Smart Color Application

• Automatically applies Primary Red for emphasis and brand moments
• Uses Dark Grey for high-readability body text
• Cycles through Primary Beige, Green, and Overlay Gold for accents
• Maintains visual hierarchy and on-brand consistency

Typography Management

• Applies Nunito Sans font family with appropriate weights
• Automatically detects language and switches to Noto Sans for Asian text
• Provides fallback to system fonts if Nunito Sans unavailable
• Preserves text hierarchy and readability

Logo Placement

• Automatically places appropriate logo variant based on context
• Logo files available at: logos/Sentient-io logo Horizontal No-Tagline.png and logos/Sentient-io logo Vertical Tagline.png
• Ensures minimum size requirements are met (see Logo Usage section)
• Maintains safe margin around logo (≥ height of "S" in "Sentient.io")
• Adapts logo selection based on available space and layout orientation
• Use Horizontal No Tagline for secondary placements
• Use Vertical with Tagline for primary vertical layouts

Layout Consistency

• Applies consistent spacing and margins
• Maintains professional symmetry across all materials
• Ensures legibility and technology-innovation company tone
• Optimizes whitespace for clean, modern aesthetic

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AI Compliance Rules

When generating any document, deck, web copy, or image:

1. ✅ Always display Sentient.io logo on first page or slide
   • Use logos/Sentient-io logo Vertical Tagline.png for vertical layouts or primary cover pages
   • Use logos/Sentient-io logo Horizontal No-Tagline.png for internal pages and secondary placements
   • Note: If Horizontal with Tagline is required but unavailable, request from user
2. ✅ Use Nunito Sans or Noto Sans exclusively
3. ✅ Conform all headings and color tones to this guide's defined palette
4. ✅ Reference Sentient.io consistently as per naming conventions
5. ✅ Ensure layout symmetry, legibility, and professional tone consistent with a technology-innovation company
6. ✅ Avoid overuse of red—use it sparingly for brand highlights or CTAs
7. ✅ Maintain clear whitespace consistent with the logo's "S" height margin across all design elements

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Technical Details

Font Management

• Primary Font: Nunito Sans (weights: Light, Regular, Medium, SemiBold, Bold)
• Asian Fonts: Noto Sans (SC, TC, JP, KR variants)
• Fallback: Arial or system sans-serif for emergency cases
• For best results, ensure Nunito Sans is installed in your environment

Color Application

• Uses RGB and HEX values for precise brand matching
• CMYK values provided for print production
• Applied via design tool's native color systems
• Maintains color fidelity across digital and print mediums

Print Production

• Use CMYK values for all print materials
• Ensure minimum DPI of 300 for logo and images
• Include proper bleed and trim marks
• Maintain color calibration with Sentient.io's Pantone equivalents if available

Logo Assets

Available Files:

1. Horizontal No Tagline (logos/Sentient-io logo Horizontal No-Tagline.png)

   • Format: PNG with transparent background
   • Minimum size: 200px (screen) / 35mm (print)
   • Best for: Internal pages, footers, secondary placements

2. Vertical with Tagline (logos/Sentient-io logo Vertical Tagline.png)

   • Format: PNG with transparent background
   • Minimum size: 120px (screen) / 30mm (print)
   • Best for: Cover pages (vertical), space-limited layouts, primary vertical placements

Implementation Notes:

• Always reference these file paths when inserting logos in designs
• Maintain aspect ratio at all times (no stretching or distortion)
• Ensure minimum size requirements are met for legibility
• Apply safe margin (≥ "S" height) around all logo placements
• For print production, ensure logos are at minimum 300 DPI

Missing Variants:

• Horizontal with Tagline (request from user if needed for cover pages/banners)
• Vertical No Tagline (request from user if needed for compact secondary placements)

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Usage Examples

Presentation Slides

• Title slide: Horizontal logo with tagline, Primary Red title, white background
• Content slides: Logo in footer (no tagline), Dark Grey body text, Primary Red section headers
• Accent slides: Light Beige background (10% opacity), Primary Green for callouts

Brochures

• Cover: Large horizontal logo with tagline, Primary Red headline
• Interior: Primary Beige accents, Dark Grey body copy, Nunito Sans hierarchy
• Back: Logo (no tagline), Primary Red CTA

Landing Pages

• Hero: White background, Primary Red CTA buttons, Nunito Sans Bold headers
• Sections: Alternating white and light Beige backgrounds
• Trust elements: Overlay Gold for highlights, Primary Green for success states

Documents

• Header: Sentient.io logo (horizontal, no tagline) in top-left
• Typography: Follow hierarchy table strictly
• Margins: Minimum equal to "S" height in logo
• Colors: Primary Red for emphasis only, Dark Grey for all text

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Brand Essence

Positioning: Technology-innovation company specializing in AI & Data Cloud Platform

Visual Tone: Professional, modern, trustworthy, technically sophisticated

Emotional Goal: Inspire confidence, demonstrate expertise, reduce complexity

Differentiation: Bold yet balanced use of red, clean typography, generous whitespace