content-research-writer

name	Content Research Writer
description	Research topics and write content like blog posts, articles, and copy
version	1.0
author	claude-office-skills
license	MIT
category	marketing
tags	["content","writing","blog","article"]
department	Marketing
models	{"recommended":["claude-sonnet-4","claude-opus-4"],"compatible":["claude-3-5-sonnet","gpt-4","gpt-4o"]}
mcp	{"server":"office-mcp","tools":["create_docx","md_to_docx"]}
capabilities	["content_creation","seo_writing","research"]
languages	["en","zh"]

Content Research Writer

Research topics and create compelling content for blogs, articles, and marketing materials.

Overview

This skill helps you:

• Research topics thoroughly
• Write engaging blog posts and articles
• Create SEO-optimized content
• Develop various content formats
• Maintain brand voice consistency

How to Use

Research Request

"Research [topic] for a blog post"
"What are the key points to cover about [subject]?"
"Find statistics and examples about [topic]"

Writing Request

"Write a blog post about [topic]"
"Create a 1500-word article on [subject]"
"Draft social media posts about [topic]"

With Guidelines

"Write about [topic] for [audience]. Tone: [professional/casual]. Include [requirements]."

Content Types

Blog Post

# [Attention-Grabbing Title]

**Reading time**: [X] minutes
**Published**: [Date]

[Hook - opening that captures attention]

## Introduction
[Problem statement or context - why reader should care]

## [Main Section 1]
[Content with examples, data, insights]

### [Subsection if needed]
[Detailed information]

## [Main Section 2]
[Content continuing the narrative]

## [Main Section 3]
[Content building to conclusion]

## Key Takeaways
- [Takeaway 1]
- [Takeaway 2]
- [Takeaway 3]

## Conclusion
[Summary and call to action]

---
**Related Articles**:
- [Link 1]
- [Link 2]

Long-Form Article

# [Title]: [Subtitle]

**Author**: [Name] | **Updated**: [Date] | **[X] min read**

> [Executive summary or key insight quote]

## Table of Contents
1. [Section 1]
2. [Section 2]
3. [Section 3]
...

## Introduction
[Context, importance, what reader will learn]

## [Section 1: Foundation]
[Comprehensive coverage]

### [Subsection]
[Details]

> **Expert Quote**: "[Quote]" — [Source]

## [Section 2: Deep Dive]
[Analysis, examples, case studies]

| Comparison | Option A | Option B |
|------------|----------|----------|
| [Factor 1] | [Value] | [Value] |
| [Factor 2] | [Value] | [Value] |

## [Section 3: Application]
[How-to, practical steps, implementation]

**Step 1**: [Action]
[Details]

**Step 2**: [Action]
[Details]

## Conclusion
[Summary, future implications, CTA]

## References
1. [Source 1]
2. [Source 2]

How-To Guide

# How to [Achieve Outcome]: A Step-by-Step Guide

**Difficulty**: [Beginner/Intermediate/Advanced]
**Time Required**: [Estimate]
**What You'll Need**: [Prerequisites]

## Overview
[Brief description of what reader will accomplish]

## Before You Start
- [ ] [Prerequisite 1]
- [ ] [Prerequisite 2]

## Step 1: [Action Verb + Task]
[Detailed instructions]

![Step 1 Screenshot/Image placeholder]

**Tip**: [Helpful tip for this step]

## Step 2: [Action Verb + Task]
[Detailed instructions]

⚠️ **Warning**: [Common mistake to avoid]

## Step 3: [Action Verb + Task]
[Detailed instructions]

## Troubleshooting
| Problem | Solution |
|---------|----------|
| [Issue 1] | [Fix] |
| [Issue 2] | [Fix] |

## Next Steps
Now that you've [accomplished X], you can:
- [Advanced topic 1]
- [Related skill 2]

## FAQ
**Q: [Common question]?**
A: [Answer]

Listicle

# [Number] [Topic] to [Benefit] in [Year]

[Brief intro explaining why this list matters]

## 1. [Item Name]
**Best for**: [Use case]

[Description - what it is and why it's included]

**Key Features**:
- [Feature 1]
- [Feature 2]

**Pros**: [Benefits]
**Cons**: [Drawbacks]

---

## 2. [Item Name]
[Same structure...]

---

## Comparison Table

| Tool | Price | Best For | Rating |
|------|-------|----------|--------|
| [1] | [Price] | [Use] | ⭐⭐⭐⭐⭐ |
| [2] | [Price] | [Use] | ⭐⭐⭐⭐ |

## Conclusion
[Summary of recommendations by use case]

Research Output

Topic Research Brief

# Research Brief: [Topic]

## Overview
**Topic**: [Subject]
**Target Audience**: [Who]
**Content Goal**: [Inform/Persuade/Educate/Entertain]

## Key Points to Cover
1. [Main point 1]
   - Supporting info
   - Data/statistic
2. [Main point 2]
   - Supporting info
3. [Main point 3]

## Statistics & Data
| Stat | Source | Year |
|------|--------|------|
| [Statistic] | [Source] | [Year] |
| [Statistic] | [Source] | [Year] |

## Expert Quotes
> "[Quote]" — [Expert Name], [Title/Company]

## Common Questions (FAQ Potential)
1. [Question 1]?
2. [Question 2]?
3. [Question 3]?

## Competitor Content Analysis
| Article | Word Count | Strengths | Gaps |
|---------|------------|-----------|------|
| [URL 1] | [X] | [What's good] | [Missing] |

## Recommended Angle
[Unique perspective or approach to differentiate]

## Keywords
**Primary**: [main keyword]
**Secondary**: [keyword 2], [keyword 3]
**Long-tail**: [phrase 1], [phrase 2]

SEO Guidelines

Content Optimization

## SEO Checklist

### Title
- [ ] Primary keyword included
- [ ] Under 60 characters
- [ ] Compelling and click-worthy

### Meta Description
- [ ] Primary keyword included
- [ ] 150-160 characters
- [ ] Clear value proposition

### Headers (H1, H2, H3)
- [ ] H1 matches/closely relates to title
- [ ] Keywords in H2s naturally
- [ ] Logical hierarchy

### Content
- [ ] Primary keyword in first 100 words
- [ ] Keyword density 1-2%
- [ ] Related keywords/LSI terms included
- [ ] Internal links: [X] links
- [ ] External links: [X] authoritative sources

### Media
- [ ] Images with alt text
- [ ] Compressed file sizes
- [ ] Descriptive file names

### Readability
- [ ] Short paragraphs (2-4 sentences)
- [ ] Subheadings every 300 words
- [ ] Bullet points for lists
- [ ] Reading level: [Grade X]

Style Guidelines

Tone Options

Tone	Description	Example
Professional	Formal, authoritative	"Research indicates that..."
Conversational	Friendly, relatable	"You know that feeling when..."
Educational	Clear, instructive	"Let's break this down..."
Persuasive	Compelling, action-oriented	"Imagine achieving..."
Playful	Fun, engaging	"Here's the plot twist..."

Best Practices

1. Hook early: First sentence should grab attention
2. Be specific: Data > vague claims
3. Use examples: Make abstract concrete
4. Break it up: Headers, bullets, images
5. End strong: Clear takeaway or CTA

Limitations

• Cannot guarantee SEO rankings
• Statistics should be verified
• Cannot access paywalled sources
• Brand voice requires guidance
• Visual content descriptions only