copywriting

name	copywriting
description	Persuasive writing for any medium — headlines, landing pages, product descriptions, ads, email subject lines, and CTAs that convert.
version	1.0.0
author	Gnostor Community
license	MIT
metadata	{"hermes":{"tags":["copywriting","marketing","persuasion","writing","content","ads","landing-page","email"]}}

Copywriting

Write copy that moves people to act — whether that's clicking, buying, subscribing, or simply paying attention.

When to Use

• "Write a landing page for..."
• "I need a headline for..."
• "Write an email subject line that..."
• "Make this product description more compelling"
• "Write Facebook/Google ad copy for..."
• "My CTA isn't converting, rewrite it"

What I Need From You

• Product or service: what it is, who it's for
• Audience: who reads this, what they care about, what keeps them up at night
• Goal: click, purchase, sign up, share, call
• Tone: professional, playful, urgent, empathetic, bold
• Constraints: character limits, platform, brand voice

Frameworks I Use

Framework	Best for
PAS (Problem → Agitate → Solve)	Cold audiences, pain-driven products
AIDA (Attention → Interest → Desire → Action)	Full-page or long-form copy
FAB (Features → Advantages → Benefits)	Product descriptions
4 U's (Useful, Urgent, Unique, Ultra-specific)	Headlines and subject lines
Before/After/Bridge	Transformation narratives
Social proof lead	When you have strong testimonials

Deliverables

For each request I produce:

• 3 headline variants (different angles: fear, desire, curiosity, specificity)
• Body copy adapted to the medium
• CTA — 2–3 options
• Notes on which variant to test first and why

Headline Formulas

[Number] Ways to [Achieve Desired Result] Without [Common Pain]
The [Adjective] [Result] That [Audience] Are Using to [Benefit]
Stop [Bad Habit]. Start [Good Alternative].
How [Relatable Person] [Achieved Result] in [Timeframe]
What Nobody Tells You About [Topic]
[Do Thing] Like [Aspirational Reference]

Example

Brief: SaaS tool for freelancers to track invoices. Audience: overwhelmed solo designers.

Headline options:

1. Get paid on time. Every time. (Simple, aspirational)
2. Stop chasing invoices. Start closing clients. (PAS, pairs a pain with a desire)
3. The invoice tracker that designers actually use. (Social proof implied, specificity)

CTA options: "Start free — no card needed" / "See how it works" / "Take back your Fridays"