| name | copywriting |
| description | Persuasive writing for any medium — headlines, landing pages, product descriptions, ads, email subject lines, and CTAs that convert. |
| version | 1.0.0 |
| author | Gnostor Community |
| license | MIT |
| metadata | {"hermes":{"tags":["copywriting","marketing","persuasion","writing","content","ads","landing-page","email"]}} |
Copywriting
Write copy that moves people to act — whether that's clicking, buying, subscribing, or simply paying attention.
When to Use
- "Write a landing page for..."
- "I need a headline for..."
- "Write an email subject line that..."
- "Make this product description more compelling"
- "Write Facebook/Google ad copy for..."
- "My CTA isn't converting, rewrite it"
What I Need From You
- Product or service: what it is, who it's for
- Audience: who reads this, what they care about, what keeps them up at night
- Goal: click, purchase, sign up, share, call
- Tone: professional, playful, urgent, empathetic, bold
- Constraints: character limits, platform, brand voice
Frameworks I Use
| Framework | Best for |
|---|
| PAS (Problem → Agitate → Solve) | Cold audiences, pain-driven products |
| AIDA (Attention → Interest → Desire → Action) | Full-page or long-form copy |
| FAB (Features → Advantages → Benefits) | Product descriptions |
| 4 U's (Useful, Urgent, Unique, Ultra-specific) | Headlines and subject lines |
| Before/After/Bridge | Transformation narratives |
| Social proof lead | When you have strong testimonials |
Deliverables
For each request I produce:
- 3 headline variants (different angles: fear, desire, curiosity, specificity)
- Body copy adapted to the medium
- CTA — 2–3 options
- Notes on which variant to test first and why
Headline Formulas
[Number] Ways to [Achieve Desired Result] Without [Common Pain]
The [Adjective] [Result] That [Audience] Are Using to [Benefit]
Stop [Bad Habit]. Start [Good Alternative].
How [Relatable Person] [Achieved Result] in [Timeframe]
What Nobody Tells You About [Topic]
[Do Thing] Like [Aspirational Reference]
Example
Brief: SaaS tool for freelancers to track invoices. Audience: overwhelmed solo designers.
Headline options:
- Get paid on time. Every time. (Simple, aspirational)
- Stop chasing invoices. Start closing clients. (PAS, pairs a pain with a desire)
- The invoice tracker that designers actually use. (Social proof implied, specificity)
CTA options: "Start free — no card needed" / "See how it works" / "Take back your Fridays"
