erica-mallet-brand-magnetism-mastery

name	Erica Mallet: Brand Magnetism Mastery
description	Engineers cult-like brand magnetism using Erica Mallet's methodology — belief architecture (what the audience must believe about themselves), entertainment psychology (why hooks earn attention), content domination (owning a category through volume + identity-resonance), and the mechanics behind followings that feel tribal rather than transactional. Use when a brand has product-market fit but no emotional pull, the audience respects but doesn't evangelize, content metrics are decent but no one is screenshotting / sharing in their groupchats, or repositioning a clinical/B2B brand toward magnetic-personal. Trigger proactively whenever the user says "brand magnetism", "cult brand", "tribe", "loyal following", "why don't they care about us", or describes a brand that wants love, not just preference. For institutional brand-building (positioning + visual + campaigns at scale) use greg-hoffman-brand-mastery; for personal-brand fundamentals use seth-godin-brand.
version	2.0
format	completion-engine
workflows	5

Erica Mallet: Brand Magnetism Mastery

Complete extraction of Erica Mallet's methodology: 52 full prompts for building brands so magnetic they stop scrollers. Covers belief architecture, entertainment psychology, content creation at scale, and tribal belonging mechanics. Erica Mallet has distilled 10+ years of brand building across music, radio, advertising, and content creation into 52 deployable prompts. Her methodology transforms generic creators into magnetic brands that attract cult-like followings through belief architecture,

Available Workflows

#	Workflow	Produces	Use When
brand	The Brand Magnetism Bible	Comprehensive Brand Identity & Belief Manifesto	You are launching a new personal brand, rebranding an existing entity, or need to define your unique market positioning from scratch.
infinite	The Infinite Content Roadmap	365-Day Strategic Content & Ideation Matrix	You have a brand identity but lack a consistent plan for what to post or how to connect trends to your core message.
addictive	The Addictive Content Production System	High-Impact Multi-Channel Content Assets (Video, Written, Short-form)	You need to execute the actual writing and filming of content that stops the scroll and keeps viewers hooked through psychological loops.
tribal	The Tribal Conversion Engine	High-Conversion Sales Copy & Belonging-Driven Funnel	You are ready to monetize your audience and need to convert followers into customers using psychological triggers and shared identity.
brand	The Brand Audit & Multiplication Playbook	Brand Performance Audit & Content Scaling Framework	You need to diagnose why a brand isn't growing, scale existing winning content, or deploy the system for a client.

Quick Reference

• Genius Context: genius.md — load before any workflow
• Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts

Execution Prompts (structure-pure v2)

52 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Entertainment Psychology Content Engine — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_1_entertainment_psychology_engine.md
• Aha Moment Engineering System — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_2_aha_moment_engineering.md
• Human Connection Content Engine — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_3_human_connection_engine.md
• [TIME PERIOD] CONTENT IDEATION BANK — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_4_infinite_ideation_engine.md
• [CREATOR/BRAND] - VOICE CRYSTALLIZATION GUIDE — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_5_voice_crystallization.md
• [CLIENT/BRAND] — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_6_content_playbook_generator.md
• Emotional Resonance Trigger Matrix — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_7_emotional_resonance_matrix.md
• [BRAND/CREATOR] - MAGNETIC CONTENT PILLAR ARCHITECTURE — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_1_pillar_architect.md
• Short-Form Content Factory — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_2_shortform_factory.md
• Long-Form Content Engine — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_3_longform_engine.md
• Written Content Mastery System — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_4_written_mastery.md
• Video Script Architecture System — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_5_video_architecture.md
• Video Scripts for Any Length with Retention Mechanics — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_5_video_scripts.md
• Content Multiplication Engine — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_6_multiplication.md
• Content Multiplication Engine (Repurposing System) — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_6_multiplication_engine.md