Engineers cult-like brand magnetism using Erica Mallet's methodology — belief architecture (what the audience must believe about themselves), entertainment psychology (why hooks earn attention), content domination (owning a category through volume + identity-resonance), and the mechanics behind followings that feel tribal rather than transactional. Use when a brand has product-market fit but no emotional pull, the audience respects but doesn't evangelize, content metrics are decent but no one is screenshotting / sharing in their groupchats, or repositioning a clinical/B2B brand toward magnetic-personal. Trigger proactively whenever the user says "brand magnetism", "cult brand", "tribe", "loyal following", "why don't they care about us", or describes a brand that wants love, not just preference. For institutional brand-building (positioning + visual + campaigns at scale) use greg-hoffman-brand-mastery; for personal-brand fundamentals use seth-godin-brand.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
A direct command skips the review prompt. Inspect the source before running it.
Engineers cult-like brand magnetism using Erica Mallet's methodology — belief architecture (what the audience must believe about themselves), entertainment psychology (why hooks earn attention), content domination (owning a category through volume + identity-resonance), and the mechanics behind followings that feel tribal rather than transactional. Use when a brand has product-market fit but no emotional pull, the audience respects but doesn't evangelize, content metrics are decent but no one is screenshotting / sharing in their groupchats, or repositioning a clinical/B2B brand toward magnetic-personal. Trigger proactively whenever the user says "brand magnetism", "cult brand", "tribe", "loyal following", "why don't they care about us", or describes a brand that wants love, not just preference. For institutional brand-building (positioning + visual + campaigns at scale) use greg-hoffman-brand-mastery; for personal-brand fundamentals use seth-godin-brand.
version
2.0
format
completion-engine
workflows
5
Erica Mallet: Brand Magnetism Mastery
Complete extraction of Erica Mallet's methodology: 52 full prompts for building brands so magnetic they stop scrollers. Covers belief architecture, entertainment psychology, content creation at scale, and tribal belonging mechanics.
Erica Mallet has distilled 10+ years of brand building across music, radio, advertising, and content creation into 52 deployable prompts. Her methodology transforms generic creators into magnetic brands that attract cult-like followings through belief architecture,
52 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
Entertainment Psychology Content Engine — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_1_entertainment_psychology_engine.md
Aha Moment Engineering System — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_2_aha_moment_engineering.md
Human Connection Content Engine — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_3_human_connection_engine.md
[TIME PERIOD] CONTENT IDEATION BANK — skills/erica-mallet-brand-magnetism/references/prompts-v2/apex_4_infinite_ideation_engine.md
Written Content Mastery System — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_4_written_mastery.md
Video Script Architecture System — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_5_video_architecture.md
Video Scripts for Any Length with Retention Mechanics — skills/erica-mallet-brand-magnetism/references/prompts-v2/content_domination_5_video_scripts.md
