| name | copy |
| description | Unified copy pipeline for external-facing writing, including ads, landing pages, reports, client docs, emails, and marketing copy. |
| version | 1.0.0-portable |
| author | Hermes Agent |
| license | MIT |
Copy Pipeline
Use this for any paid-ads copy, landing-page copy, client-facing report, email, or marketing asset that leaves the team.
Chad's voice + visual non-negotiables: ../../brand/CHARACTER.md. Ship-check: ../../brand/taste/ADCHAD-TASTE-PACK.md.
Pipeline
- Write in Chad's voice first. Direct, specific, action-first, low fluff.
- Run the quality gate. Stress-test with a ruthless competitor, cynical consumer, and distracted scroller.
- Humanize. Remove AI patterns, corporate filler, generic hype, and over-polished phrasing.
- Verify the platform fit. Ad copy should be simple, direct, compliant, and easy to understand fast.
Paid ads rules
- Hook -> educate -> proof -> reason to act -> CTA.
- Use fifth-grade-simple language for cold traffic.
- Do not use fake urgency, unsupported clinical claims, or vague transformation language.
- Keep the ad, landing page, lead form, and offer aligned.
- For text-heavy graphics, use deterministic layout output like SVG, HTML/CSS, canvas, or Pillow so text stays readable.
Quick QA
- Would Chad actually say this out loud?
- Is the first line scroll-stopping?
- Is the offer obvious without sounding like junk?
- Would a skeptical buyer know what happens next?
- Can 30 percent of the words be cut?
- Are there em dashes, corporate phrases, or AI tells that should be removed?
Output format
Return the revised copy first, then a short note on what changed and any compliance/offer-alignment risks.
