| name | seo-flow |
| description | FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.
|
| user-invokable | true |
| argument-hint | [stage] [url|topic] |
| metadata | {"category":"seo"} |
FLOW Framework — Find · Leverage · Optimize · Win
FLOW is an evidence-led SEO operating model built for the AI-search era. Claude SEO
integrates the FLOW prompt library (41 prompts across 5 stages) so every analysis can
be driven by structured, evidence-backed AI prompts rather than improvised queries.
Runtime context: Load references/flow-framework.md on every /seo flow activation.
Load prompt files on demand — only for the stage the user requests.
Commands
| Command | What it does |
|---|
/seo flow | Show FLOW overview + stage menu |
/seo flow find [url|topic] | Find-stage: keyword research, gap analysis, SERP intent mapping (5 prompts) |
/seo flow leverage [url] | Leverage-stage: backlink strategy, off-site authority (1 prompt) |
/seo flow optimize [url] | Optimize-stage: select 2-3 most relevant of 21 prompts based on context |
/seo flow win [url] | Win-stage: BOFU, conversion rate, dual-surface scorecard (3 prompts) |
/seo flow local [url] | Local-stage: GBP optimization, meta, title tags, local audits (11 prompts) |
/seo flow prompts | Full index of all 41 prompts — stage, name, trigger conditions |
/seo flow sync | Pull latest prompt files from the FLOW prompt repository |
Orchestration Logic
On /seo flow (no sub-command)
- Read
references/flow-framework.md
- Show the FLOW stage overview with a one-line description of each stage
- Ask: which stage matches the user's current situation?
On /seo flow find [url|topic]
- Read all files in
references/prompts/find/
- Apply each prompt to the URL or topic
- Cross-reference: "For deeper SERP clustering, see
/seo cluster <seed-keyword>"
On /seo flow leverage [url]
- Read the file in
references/prompts/leverage/
- Apply to the URL's current backlink context
- Cross-reference: "For raw backlink data, see
/seo backlinks <url>"
On /seo flow optimize [url]
- Read all file names in
references/prompts/optimize/
- Read prior analysis context (URL, industry vertical, any prior skill output in conversation)
- Select 2-3 most relevant prompts; load only those files
- Apply selected prompts; note the others are accessible via
/seo flow prompts
- Cross-reference: "For full content quality analysis, see
/seo content <url> and /seo geo <url>"
On /seo flow win [url]
- Read all files in
references/prompts/win/
- Apply each prompt to the URL's conversion and BOFU context
- Cross-reference: "For SXO persona scoring, see
/seo sxo <url>"
On /seo flow local [url]
- Read all files in
references/prompts/local/
- Apply to the URL's local SEO context
- Cross-reference: "For full local SEO analysis, see
/seo local <url> and /seo maps [command]"
On /seo flow prompts
- Read
references/prompts/README.md
- Display the full index: all 41 prompts with stage, name, trigger conditions
On /seo flow sync
- Run:
python scripts/sync_flow_seo.py
- Display the JSON summary (files added, updated, unchanged)
- Show attribution notice after sync completes
Context Matching (Optimize stage)
The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:
- Industry vertical (SaaS → on-page + technical; local → citations + GBP; publisher → E-E-A-T + freshness)
- Prior skill output (seo-technical flagged crawl issues → technical optimize prompts; seo-content flagged E-E-A-T gaps → content optimize prompts)
- URL signals (product pages → conversion; blog → freshness + authority)
Always surface exactly 2-3 prompts. State which prompts you chose and why.
Reference Files
Load on-demand — do NOT load all at startup:
references/flow-framework.md — FLOW operating model (load on every /seo flow activation)references/bibliography.md — Evidence sources; load when citing studies or statisticsreferences/prompts/README.md — Prompt index; load for /seo flow promptsreferences/prompts/find/ — 5 prompts; load for /seo flow findreferences/prompts/leverage/ — 1 prompt; load for /seo flow leveragereferences/prompts/optimize/ — 21 prompts; load selectively for /seo flow optimizereferences/prompts/win/ — 3 prompts; load for /seo flow winreferences/prompts/local/ — 11 prompts; load for /seo flow local
Attribution
Every /seo flow activation (any sub-command) outputs before analysis:
Do not omit or modify the attribution.
Error Handling
| Scenario | Action |
|---|
references/flow-framework.md missing | "FLOW reference files not synced. Run: /seo flow sync" |
| Prompt file missing | "Run /seo flow sync to pull the latest prompts from the FLOW repo." |
sync_flow_seo.py network error | Display the script's stderr. Check rate limits: gh api rate_limit. |
sync_flow_seo.py auth error | Run gh auth login then retry. |
