| name | icp-research |
| description | Research a company and score ICP fit. Use when user asks to research a company, qualify a prospect, or assess ICP match before writing a sequence. Requires domain or company name. |
ICP Research Skill
Research a company and score ICP fit. Output is a structured research doc that feeds directly into the cold-email skill.
Intake
Required before any output:
- Company domain or name
- Your ICP definition (or load from
company/ICP.md if it exists)
Research Sequence
Run in this order. Stop when you have enough signal for a personalized sequence.
- Website — homepage, about, product pages. Extract: what they do, who they sell to, key claims.
- Job postings — open SDR/AE/RevOps roles signal GTM investment and pain points.
- Tech stack — run TechSight or check BuiltWith. Signals sophistication and existing tool overlap.
- LinkedIn — headcount, growth rate, recent posts from founders/execs.
- News — funding, launches, leadership changes. Triggers for outreach timing.
ICP Scoring
Score 1-5 on each dimension:
| Dimension | Signal |
|---|
| Company size | Employee count vs. your ICP range |
| GTM motion | Outbound vs. inbound signals in job postings |
| Tech alignment | Stack overlap with your ICP |
| Growth signal | Headcount growth or recent funding |
| Pain fit | Evidence of the pain your offer solves |
Threshold: Score >= 16/25 = qualify. Score < 12 = skip. 12-15 = judgment call.
Output Format
# [Company Name] — ICP Research
**Domain:** [domain]
**ICP Score:** [X/25]
**Verdict:** [Qualify / Skip / Judgment call]
## What They Do
[2-3 sentences]
## Who They Sell To
[ICP for their product]
## GTM Signals
- [Signal 1]
- [Signal 2]
## Tech Stack
[Key tools relevant to your offer]
## Pain Fit
[Specific evidence of the pain your offer solves]
## Best Angle
[The hook that should drive Step 1 of the sequence]
Pass this output to the cold-email skill to generate the sequence.
