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icp-persona

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Mis à jour14 juin 2026 à 17:55

Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.

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m-binimran

m-binimran/marketing-pack

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Métiers associésSOC

Basé sur la classification professionnelle SOC

Analystes en études de marché et spécialistes en marketingProfessions des affaires et des opérations financières·SOC 13-1161

SKILL.md

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name	icp-persona
description	Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.

icp-persona

You can't write persuasively for "everyone." Define the one person you're talking to.

ICP (account-level, esp. B2B)

Firmographics: industry, size, geography, tech/stage; triggers that make them a fit; disqualifiers.

Persona (person-level)

Role & context: title, what they own, how they're measured.
Pains & goals: the problem in their words; the outcome they want.
Objections & fears: why they hesitate; what could go wrong for them.
Buying journey: how they discover, evaluate, and decide; who else is involved.
Attention: channels, content, communities, and language they actually use.

Output

A one-page ICP + persona: fit criteria, pains/goals, objections, journey, channels, and "voice of customer" phrases to reuse in copy.

Guardrails

Ground it in real research/data where possible; mark assumptions [verify] (truth-telling).
Use the customer's language, not internal jargon. One persona per asset.

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name	icp-persona
description	Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.

icp-persona

You can't write persuasively for "everyone." Define the one person you're talking to.

ICP (account-level, esp. B2B)

Firmographics: industry, size, geography, tech/stage; triggers that make them a fit; disqualifiers.

Persona (person-level)

Role & context: title, what they own, how they're measured.
Pains & goals: the problem in their words; the outcome they want.
Objections & fears: why they hesitate; what could go wrong for them.
Buying journey: how they discover, evaluate, and decide; who else is involved.
Attention: channels, content, communities, and language they actually use.

Output

A one-page ICP + persona: fit criteria, pains/goals, objections, journey, channels, and "voice of customer" phrases to reuse in copy.

Guardrails

Ground it in real research/data where possible; mark assumptions [verify] (truth-telling).
Use the customer's language, not internal jargon. One persona per asset.