| name | skyyrose-social-social-media-strategy |
| description | Builds a platform-prioritized social media strategy for SkyyRose — selecting where to show up, mapping 5 content pillars to platform strengths, setting sustainable cadence, and defining growth milestones for The Skyy Rose Collection. |
| allowed-tools | Read Write Edit Glob |
SkyyRose Social — Social Media Strategy
When to Use This Skill
- Launching SkyyRose social presence on a new platform from scratch
- Rebuilding an unfocused or inconsistent presence with a clear pillar-based plan
- Defining platform priorities and posting ratios for a campaign or season
- Setting quarterly growth targets tied to collection drops or pre-order windows
- Onboarding a social media manager or contractor who needs the strategic framework
DO NOT use this skill for writing individual posts or captions (use skyyrose-social-instagram-carousel, skyyrose-social-tiktok-script), building the weekly calendar (use skyyrose-social-social-media-calendar), or running paid ads.
Brand Canon (non-negotiable)
- Tagline is verbatim:
Luxury Grows from Concrete. Period included. Never paraphrase.
- Collections carry distinct voices: Black Rose = armor / "concrete answering back". Love Hurts = "the bloodline that raised me". Signature = "stay golden / the standard". Never cross-attribute.
- Oakland-first anchor. "Bay Area" is acceptable; "The Town" is preferred shorthand. Never generic coastal-city framing.
- The Five visual references only: Kith · Oaklandish · Culture Kings · Fear of God · Palm Angels. No European luxury-house references.
- No urgency manipulation. Scarcity is stated as fact ("limited pre-order", "250 made"), never as a ticking-clock pressure play.
- Products by NAME, never SKU, in any customer-facing plan. "BLACK Rose Crewneck", not "br-001".
Full canon: ../skyyrose-content-engine/brand-guardrails.md
Phase 1: Brief
Required Inputs
| Input | What to Confirm | Default |
|---|
| Primary goal | Brand awareness, direct sales to skyyrose.co, community, or collection launch? | Brand awareness + direct sales |
| Active platforms | Which platforms are currently posting? | Instagram primary, TikTok secondary |
| Content production capacity | Can we produce video? Who shoots? How often? | Video capable, 3-5 assets/week |
| Upcoming drops / events | Any collection launches, pre-orders, or collabs in the next 90 days? | Check catalog for active pre-orders |
| Founder involvement | Is Corey available for on-camera content? Voice-over only? | Available periodically |
GATE: Confirm brief before building strategy. If a collection drop is within 30 days, flag it — the strategy leads with that launch, not generic cadence.
Phase 2: Outline
1. Platform Selection — primary / secondary / hold
2. Content Pillar Map — 5 pillars, ratios, platform-pillar alignment
3. Cross-Platform Repurposing Flow — one asset → all platforms
4. Posting Cadence — frequency per platform, optimal times (PST)
5. 90-Day Growth Roadmap — month-by-month focus
6. Metrics & Targets — what to track, realistic 90-day goals
7. Strategy Checklist
GATE: Approve outline before full strategy.
Phase 3: Write
1. Platform Selection
SkyyRose's priority stack based on brand DNA (visual luxury streetwear, Black-owned, Oakland-rooted, direct-to-consumer):
| Platform | Tier | Rationale |
|---|
| Instagram | Primary | Visual-first luxury streetwear audience. Reels drive reach; Feed and Carousels build brand equity. Holo-card aesthetic translates directly to IG grid. |
| TikTok | Primary | Drives discovery with younger streetwear audience. Founder story + BTS format plays natively. Viral uplift can spike skyyrose.co traffic overnight. |
| Pinterest | Secondary | High purchase-intent search engine. Product pins link directly to WooCommerce pages. Long-tail keyword traffic compounds over time. |
| X / Twitter | Secondary | Founder voice, hot takes, drop announcements, community reply threads. Oakland cultural commentary lands here. |
| YouTube | Tertiary (when ready) | Long-form brand documentaries, collection deep-dives, immersive world intros. Not for early-stage resource constraints. |
| Facebook | Hold | Low organic ROI for this audience. Allocate only for retargeting ads once budget exists. |
Rule: Never spread equally across all platforms. Instagram + TikTok first. Nail both before expanding.
2. Content Pillar Map (5 Pillars — seeded from skyyrose-content-engine)
| Pillar | What It Covers | Ratio | Best Platforms |
|---|
| Brand Story | Founder Corey's journey, Bay Area roots, why SkyyRose exists, "Luxury Grows from Concrete." story arcs | 15% | IG Feed, TikTok, X |
| Product Showcase | New drops, styling, fabric close-ups, construction details, BTS production | 30% | IG Feed/Reels, TikTok, Pinterest |
| Culture & Community | Black culture, Oakland pride, customer features, UGC reposts, community spotlights | 25% | IG Stories, TikTok, X |
| Lifestyle | How SkyyRose fits real life, aspirational Oakland/Bay Area moments, outfit contexts | 20% | IG Feed, Pinterest, TikTok |
| Exclusivity | Limited pre-orders, sold-out announcements, waitlists, collection drop countdowns | 10% | IG Stories, X, Email |
Pillar-to-collection alignment:
- Black Rose content → dark/editorial, silver-toned, armor language, Kith-editorial aesthetic
- Love Hurts content → crimson heat, raw romance, street-passion register
- Signature content → warm gold, West Coast elevated, "the standard" framing
- Kids Capsule → heritage-passed-down, rose gold warmth, playful-premium
3. Cross-Platform Repurposing Flow
SOURCE ASSET: 1 product drop TikTok (30s) — e.g., BLACK Rose Crewneck reveal
│
├─► TikTok: Post native (first, optimized for TikTok text overlays + trending audio)
│
├─► IG Reel: Re-edit with IG-optimized text burned in, different audio if needed
│
├─► IG Feed: Extract cleanest frame → static product post + 150-300 word long caption
│
├─► IG Stories: 3-slide teaser (hook frame → product detail → CTA to link in bio)
│
├─► X / Twitter: 1-line Oakland-voice hook + product image + skyyrose.co link
│
├─► Pinterest: Vertical 1000x1500 product image → pin to Black Rose Collection board
│ with keyword-rich description linking to WooCommerce product page
│
└─► Email: Same imagery + adapted copy in next drop announcement email
Hard rule: Each platform gets a native adaptation. Never cross-post identical content. IG captions are not TikTok captions.
4. Posting Cadence
| Platform | Frequency | Best Days | Best Times (PST) | Primary Format |
|---|
| Instagram Feed | 4x/week | Mon, Tue, Thu, Fri | 11am–1pm or 7–9pm | Static + Carousel |
| Instagram Reels | 3x/week | Tue, Thu, Sat | 12pm or 8pm | Short-form video 15-30s |
| Instagram Stories | Daily | Every day | 9am + 6pm | Mix: BTS, polls, product close-ups |
| TikTok | 1-2x/day | Mon–Sat | 9am, 12pm, or 9pm | Short-form video |
| Pinterest | 5-10 pins/day | Every day | Evergreen — schedule weekly batches | Product pins + lifestyle |
| X / Twitter | 1-2x/day | Mon–Fri | 8am, 12pm, or 5pm | Text + image, threads for drops |
Consistency beats frequency. 4 quality IG posts/week beats 7 mediocre ones.
5. 90-Day Growth Roadmap
Month 1 — Foundation
- Audit and optimize all active profiles (bio, links, visual consistency, highlight covers)
- Establish weekly rhythm using the 5-pillar map
- Post consistently at planned cadence
- Engage daily: reply to every comment within 24h, DM every tag
- Identify 10 streetwear/culture accounts to engage authentically every week
Month 2 — Expansion
- Launch first dedicated collection campaign (pick one collection for a 2-week deep-dive series)
- Start cross-platform repurposing — every TikTok becomes 4 other pieces of content
- Test content types — track which pillar drives the most saves and profile visits
- Activate Pinterest: pin all product catalog items with WooCommerce deep links
Month 3 — Acceleration
- Double down on top-performing content themes and formats
- Launch recurring content series (e.g., "Concrete Stories" founder segments, weekly styling reveals)
- Cross-promote SkyyRose.co product pages in every platform bio + relevant posts
- Measure and report: follower growth, engagement rate, link clicks, revenue attributed
6. Metrics & Targets (90-Day)
| Metric | Target | Why It Matters |
|---|
| Instagram followers | +2,000 net | Audience growth baseline |
| IG engagement rate | 2-4% on feed posts | Content resonance |
| TikTok views | 50K+ total | Discovery reach |
| Pinterest monthly viewers | 10K+ | Long-tail traffic seed |
| Link clicks to skyyrose.co | 500+/month by month 3 | Direct commercial impact |
| Product page sessions from social | 200+/month | Conversion funnel entry |
Phase 4: Polish
Strategy Checklist
## SkyyRose Social Strategy Checklist
- [ ] Platform selection is prioritized (Instagram + TikTok first)
- [ ] All 5 content pillars represented with correct collection voice attribution
- [ ] Repurposing flow mapped — every primary asset becomes 5 pieces of content
- [ ] Posting cadence is sustainable within team capacity
- [ ] No urgency-manipulation language planned in any pillar
- [ ] Products referenced by name, not SKU, in all planning documents
- [ ] Only the Five visual references used in aesthetic guidance
- [ ] 90-day roadmap has specific monthly focus (not just "post more")
- [ ] Metrics have realistic targets — not vanity follower counts
- [ ] Profile optimization is Week 1 priority before creating new content
Implementation
from agents.social_media_agent import SocialMediaAgent
agent = SocialMediaAgent()
br_context = agent.get_collection_context("black-rose")
sig_context = agent.get_collection_context("signature")
lh_context = agent.get_collection_context("love-hurts")
ig_config = agent.get_platform_config("instagram")
tt_config = agent.get_platform_config("tiktok")
showcase_post = agent.generate_post("br-001", "instagram", "product_launch")
print(showcase_post.caption)
print(showcase_post.hashtags)
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001
{
"primary_platforms": ["instagram", "tiktok"],
"secondary_platforms": ["pinterest", "twitter"],
"content_pillars": {
"brand_story": { "ratio": 0.15, "platforms": ["instagram", "tiktok", "twitter"] },
"product_showcase": { "ratio": 0.30, "platforms": ["instagram", "tiktok", "pinterest"] },
Example: Strategy for the Black Rose Collection Drop
Scenario: New BLACK Rose Sherpa Jacket dropping in 3 weeks. Corey is available for 2 on-camera segments.
Platform priority: Instagram (primary), TikTok (primary), X (drop announcements)
Pillar allocation for this 3-week campaign:
- Product Showcase: 45% (elevated above baseline — it's a drop)
- Exclusivity: 20% (pre-order window opens Week 2)
- Culture & Community: 20% (Oakland winter, armor energy)
- Brand Story: 15% (Corey intro to the jacket's origin)
- Lifestyle: 0% (deprioritized during active drop)
Sample cadence:
- Week 1: Tease — 3 atmospheric reveals, no product close-up yet. "Something built for the concrete."
- Week 2: Reveal — Full product drops TikTok-first, then repurposed across all platforms. Pre-order link goes live.
- Week 3: Demand — Customer reactions, sold-out pressure ("LIMITED to pre-order"), final push posts.
Voice guard: Every caption uses Black Rose register. "Armor for The Town." "You already stood up — now dress like it." Zero Love Hurts or Signature language bleeds in.
Anti-Patterns
- Equal platform presence — Spreading thin across 5 platforms equally kills quality on all of them. IG + TikTok first, always.
- Cross-attributing collection voices — "The bloodline that raised me" is Love Hurts ONLY. Running it on a Black Rose post is a brand canon violation.
- Generic streetwear brand framing — "Elevated fashion for the culture" is what every brand says. SkyyRose is specific: Oakland, Corey's story, "Luxury Grows from Concrete."
- SKU-first copy in planning docs — Strategy docs that say "br-001 campaign" instead of "BLACK Rose Crewneck campaign" cause downstream product conflation.
- Vanity follower obsession — 1,000 Oakland community members who buy are worth more than 100,000 trend-chasers who don't.
- Ignoring repurposing — Shooting one video and only posting it once wastes 80% of the asset's value. Always run the repurposing flow.
- Urgency tickers and countdown clocks — Scarcity is real ("250 made") — never manufactured ("Only 3 left! Clock is ticking! 🔥🔥"). Corey's register is earned, not hyped.
- European luxury-house aesthetic references — No Bottega, no Rick Owens, no 032c in mood boards or planning briefs. The Five only.
Recovery
- No content volume to sustain cadence: Reduce to 3 IG posts/week + 5 TikToks. Batch-shoot 2 weeks in one session. One shoot day = 20+ pieces of content through repurposing.
- Low engagement across platforms: Check the hook — if IG caption line 1 or TikTok second 1 doesn't stop the scroll, content below it is invisible. Audit hooks before touching anything else.
- Collection voice drifting: Run every draft caption through the brand-guardrails collection table before publishing. If the voice sounds like it could belong to any other brand, rewrite.
- No Corey available for brand story content: Pull from the founder bio in
knowledge-base/seed/from-interview.md and voice-over over product B-roll. The register stays authentic even without face-cam.
- Post-drop traffic spike not converting at skyyrose.co: The social strategy is working — the WooCommerce funnel needs attention. Do not change the social strategy; fix the product page.
