skyyrose-social-social-media-strategy

name	skyyrose-social-social-media-strategy
description	Builds a platform-prioritized social media strategy for SkyyRose — selecting where to show up, mapping 5 content pillars to platform strengths, setting sustainable cadence, and defining growth milestones for The Skyy Rose Collection.
allowed-tools	Read Write Edit Glob

SkyyRose Social — Social Media Strategy

When to Use This Skill

• Launching SkyyRose social presence on a new platform from scratch
• Rebuilding an unfocused or inconsistent presence with a clear pillar-based plan
• Defining platform priorities and posting ratios for a campaign or season
• Setting quarterly growth targets tied to collection drops or pre-order windows
• Onboarding a social media manager or contractor who needs the strategic framework

DO NOT use this skill for writing individual posts or captions (use skyyrose-social-instagram-carousel, skyyrose-social-tiktok-script), building the weekly calendar (use skyyrose-social-social-media-calendar), or running paid ads.

---

Brand Canon (non-negotiable)

• Tagline is verbatim: Luxury Grows from Concrete. Period included. Never paraphrase.
• Collections carry distinct voices: Black Rose = armor / "concrete answering back". Love Hurts = "the bloodline that raised me". Signature = "stay golden / the standard". Never cross-attribute.
• Oakland-first anchor. "Bay Area" is acceptable; "The Town" is preferred shorthand. Never generic coastal-city framing.
• The Five visual references only: Kith · Oaklandish · Culture Kings · Fear of God · Palm Angels. No European luxury-house references.
• No urgency manipulation. Scarcity is stated as fact ("limited pre-order", "250 made"), never as a ticking-clock pressure play.
• Products by NAME, never SKU, in any customer-facing plan. "BLACK Rose Crewneck", not "br-001".

Full canon: ../skyyrose-content-engine/brand-guardrails.md

---

Phase 1: Brief

Required Inputs

Input	What to Confirm	Default
Primary goal	Brand awareness, direct sales to skyyrose.co, community, or collection launch?	Brand awareness + direct sales
Active platforms	Which platforms are currently posting?	Instagram primary, TikTok secondary
Content production capacity	Can we produce video? Who shoots? How often?	Video capable, 3-5 assets/week
Upcoming drops / events	Any collection launches, pre-orders, or collabs in the next 90 days?	Check catalog for active pre-orders
Founder involvement	Is Corey available for on-camera content? Voice-over only?	Available periodically

GATE: Confirm brief before building strategy. If a collection drop is within 30 days, flag it — the strategy leads with that launch, not generic cadence.

---

Phase 2: Outline

1. Platform Selection — primary / secondary / hold
2. Content Pillar Map — 5 pillars, ratios, platform-pillar alignment
3. Cross-Platform Repurposing Flow — one asset → all platforms
4. Posting Cadence — frequency per platform, optimal times (PST)
5. 90-Day Growth Roadmap — month-by-month focus
6. Metrics & Targets — what to track, realistic 90-day goals
7. Strategy Checklist

GATE: Approve outline before full strategy.

---

Phase 3: Write

1. Platform Selection

SkyyRose's priority stack based on brand DNA (visual luxury streetwear, Black-owned, Oakland-rooted, direct-to-consumer):

Platform	Tier	Rationale
Instagram	Primary	Visual-first luxury streetwear audience. Reels drive reach; Feed and Carousels build brand equity. Holo-card aesthetic translates directly to IG grid.
TikTok	Primary	Drives discovery with younger streetwear audience. Founder story + BTS format plays natively. Viral uplift can spike skyyrose.co traffic overnight.
Pinterest	Secondary	High purchase-intent search engine. Product pins link directly to WooCommerce pages. Long-tail keyword traffic compounds over time.
X / Twitter	Secondary	Founder voice, hot takes, drop announcements, community reply threads. Oakland cultural commentary lands here.
YouTube	Tertiary (when ready)	Long-form brand documentaries, collection deep-dives, immersive world intros. Not for early-stage resource constraints.
Facebook	Hold	Low organic ROI for this audience. Allocate only for retargeting ads once budget exists.

Rule: Never spread equally across all platforms. Instagram + TikTok first. Nail both before expanding.

---

2. Content Pillar Map (5 Pillars — seeded from skyyrose-content-engine)

Pillar	What It Covers	Ratio	Best Platforms
Brand Story	Founder Corey's journey, Bay Area roots, why SkyyRose exists, "Luxury Grows from Concrete." story arcs	15%	IG Feed, TikTok, X
Product Showcase	New drops, styling, fabric close-ups, construction details, BTS production	30%	IG Feed/Reels, TikTok, Pinterest
Culture & Community	Black culture, Oakland pride, customer features, UGC reposts, community spotlights	25%	IG Stories, TikTok, X
Lifestyle	How SkyyRose fits real life, aspirational Oakland/Bay Area moments, outfit contexts	20%	IG Feed, Pinterest, TikTok
Exclusivity	Limited pre-orders, sold-out announcements, waitlists, collection drop countdowns	10%	IG Stories, X, Email

Pillar-to-collection alignment:

• Black Rose content → dark/editorial, silver-toned, armor language, Kith-editorial aesthetic
• Love Hurts content → crimson heat, raw romance, street-passion register
• Signature content → warm gold, West Coast elevated, "the standard" framing
• Kids Capsule → heritage-passed-down, rose gold warmth, playful-premium

---

3. Cross-Platform Repurposing Flow

SOURCE ASSET: 1 product drop TikTok (30s) — e.g., BLACK Rose Crewneck reveal
    │
    ├─► TikTok: Post native (first, optimized for TikTok text overlays + trending audio)
    │
    ├─► IG Reel: Re-edit with IG-optimized text burned in, different audio if needed
    │
    ├─► IG Feed: Extract cleanest frame → static product post + 150-300 word long caption
    │
    ├─► IG Stories: 3-slide teaser (hook frame → product detail → CTA to link in bio)
    │
    ├─► X / Twitter: 1-line Oakland-voice hook + product image + skyyrose.co link
    │
    ├─► Pinterest: Vertical 1000x1500 product image → pin to Black Rose Collection board
    │             with keyword-rich description linking to WooCommerce product page
    │
    └─► Email: Same imagery + adapted copy in next drop announcement email

Hard rule: Each platform gets a native adaptation. Never cross-post identical content. IG captions are not TikTok captions.

---

4. Posting Cadence

Platform	Frequency	Best Days	Best Times (PST)	Primary Format
Instagram Feed	4x/week	Mon, Tue, Thu, Fri	11am–1pm or 7–9pm	Static + Carousel
Instagram Reels	3x/week	Tue, Thu, Sat	12pm or 8pm	Short-form video 15-30s
Instagram Stories	Daily	Every day	9am + 6pm	Mix: BTS, polls, product close-ups
TikTok	1-2x/day	Mon–Sat	9am, 12pm, or 9pm	Short-form video
Pinterest	5-10 pins/day	Every day	Evergreen — schedule weekly batches	Product pins + lifestyle
X / Twitter	1-2x/day	Mon–Fri	8am, 12pm, or 5pm	Text + image, threads for drops

Consistency beats frequency. 4 quality IG posts/week beats 7 mediocre ones.

---

5. 90-Day Growth Roadmap

Month 1 — Foundation
- Audit and optimize all active profiles (bio, links, visual consistency, highlight covers)
- Establish weekly rhythm using the 5-pillar map
- Post consistently at planned cadence
- Engage daily: reply to every comment within 24h, DM every tag
- Identify 10 streetwear/culture accounts to engage authentically every week

Month 2 — Expansion
- Launch first dedicated collection campaign (pick one collection for a 2-week deep-dive series)
- Start cross-platform repurposing — every TikTok becomes 4 other pieces of content
- Test content types — track which pillar drives the most saves and profile visits
- Activate Pinterest: pin all product catalog items with WooCommerce deep links

Month 3 — Acceleration
- Double down on top-performing content themes and formats
- Launch recurring content series (e.g., "Concrete Stories" founder segments, weekly styling reveals)
- Cross-promote SkyyRose.co product pages in every platform bio + relevant posts
- Measure and report: follower growth, engagement rate, link clicks, revenue attributed

---

6. Metrics & Targets (90-Day)

Metric	Target	Why It Matters
Instagram followers	+2,000 net	Audience growth baseline
IG engagement rate	2-4% on feed posts	Content resonance
TikTok views	50K+ total	Discovery reach
Pinterest monthly viewers	10K+	Long-tail traffic seed
Link clicks to skyyrose.co	500+/month by month 3	Direct commercial impact
Product page sessions from social	200+/month	Conversion funnel entry

---

Phase 4: Polish

Strategy Checklist

## SkyyRose Social Strategy Checklist

- [ ] Platform selection is prioritized (Instagram + TikTok first)
- [ ] All 5 content pillars represented with correct collection voice attribution
- [ ] Repurposing flow mapped — every primary asset becomes 5 pieces of content
- [ ] Posting cadence is sustainable within team capacity
- [ ] No urgency-manipulation language planned in any pillar
- [ ] Products referenced by name, not SKU, in all planning documents
- [ ] Only the Five visual references used in aesthetic guidance
- [ ] 90-day roadmap has specific monthly focus (not just "post more")
- [ ] Metrics have realistic targets — not vanity follower counts
- [ ] Profile optimization is Week 1 priority before creating new content

---

Implementation

from agents.social_media_agent import SocialMediaAgent

agent = SocialMediaAgent()

# Pull collection context for strategic framing
br_context = agent.get_collection_context("black-rose")
sig_context = agent.get_collection_context("signature")
lh_context = agent.get_collection_context("love-hurts")

# Generate platform-specific config to validate cadence settings
ig_config = agent.get_platform_config("instagram")
tt_config = agent.get_platform_config("tiktok")

# Generate a strategy-seeding product post to anchor each pillar
showcase_post = agent.generate_post("br-001", "instagram", "product_launch")
print(showcase_post.caption)
print(showcase_post.hashtags)

# Smoke-test the full social venture with a real SKU before strategy launch:
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001

// Strategy config snapshot — store in skyyrose/assets/data/social-strategy.json
{
  "primary_platforms": ["instagram", "tiktok"],
  "secondary_platforms": ["pinterest", "twitter"],
  "content_pillars": {
    "brand_story": { "ratio": 0.15, "platforms": ["instagram", "tiktok", "twitter"] },
    "product_showcase": { "ratio": 0.30, "platforms": ["instagram", "tiktok", "pinterest"] },
            
            
           
  
   
     
     
     
     
     
  
   

---

Example: Strategy for the Black Rose Collection Drop

Scenario: New BLACK Rose Sherpa Jacket dropping in 3 weeks. Corey is available for 2 on-camera segments.

Platform priority: Instagram (primary), TikTok (primary), X (drop announcements)

Pillar allocation for this 3-week campaign:

• Product Showcase: 45% (elevated above baseline — it's a drop)
• Exclusivity: 20% (pre-order window opens Week 2)
• Culture & Community: 20% (Oakland winter, armor energy)
• Brand Story: 15% (Corey intro to the jacket's origin)
• Lifestyle: 0% (deprioritized during active drop)

Sample cadence:

• Week 1: Tease — 3 atmospheric reveals, no product close-up yet. "Something built for the concrete."
• Week 2: Reveal — Full product drops TikTok-first, then repurposed across all platforms. Pre-order link goes live.
• Week 3: Demand — Customer reactions, sold-out pressure ("LIMITED to pre-order"), final push posts.

Voice guard: Every caption uses Black Rose register. "Armor for The Town." "You already stood up — now dress like it." Zero Love Hurts or Signature language bleeds in.

---

Anti-Patterns

• Equal platform presence — Spreading thin across 5 platforms equally kills quality on all of them. IG + TikTok first, always.
• Cross-attributing collection voices — "The bloodline that raised me" is Love Hurts ONLY. Running it on a Black Rose post is a brand canon violation.
• Generic streetwear brand framing — "Elevated fashion for the culture" is what every brand says. SkyyRose is specific: Oakland, Corey's story, "Luxury Grows from Concrete."
• SKU-first copy in planning docs — Strategy docs that say "br-001 campaign" instead of "BLACK Rose Crewneck campaign" cause downstream product conflation.
• Vanity follower obsession — 1,000 Oakland community members who buy are worth more than 100,000 trend-chasers who don't.
• Ignoring repurposing — Shooting one video and only posting it once wastes 80% of the asset's value. Always run the repurposing flow.
• Urgency tickers and countdown clocks — Scarcity is real ("250 made") — never manufactured ("Only 3 left! Clock is ticking! 🔥🔥"). Corey's register is earned, not hyped.
• European luxury-house aesthetic references — No Bottega, no Rick Owens, no 032c in mood boards or planning briefs. The Five only.

---

Recovery

• No content volume to sustain cadence: Reduce to 3 IG posts/week + 5 TikToks. Batch-shoot 2 weeks in one session. One shoot day = 20+ pieces of content through repurposing.
• Low engagement across platforms: Check the hook — if IG caption line 1 or TikTok second 1 doesn't stop the scroll, content below it is invisible. Audit hooks before touching anything else.
• Collection voice drifting: Run every draft caption through the brand-guardrails collection table before publishing. If the voice sounds like it could belong to any other brand, rewrite.
• No Corey available for brand story content: Pull from the founder bio in knowledge-base/seed/from-interview.md and voice-over over product B-roll. The register stays authentic even without face-cam.
• Post-drop traffic spike not converting at skyyrose.co: The social strategy is working — the WooCommerce funnel needs attention. Do not change the social strategy; fix the product page.