ClauKit

Use when you need to plan technical solutions that are scalable, secure, and maintainable.

Conversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework.

WordPress REST API client — connect to a live WP site to publish/update posts & pages (draft→publish), upload media, manage categories/tags, write Yoast/RankMath SEO meta, and audit existing content. Use when pushing generated marketing content to WordPress or auditing live WP articles. Auth via Application Passwords (env vars only). Consumer/client skill (not for building WP plugin endpoints).

WordPress MCP wrapper. Activate for WordPress content ops via an MCP server when available; else falls back to the wordpress-rest curl path. Manages posts, pages, media, taxonomies, SEO meta.

Multi-MCP marketing orchestrator. Activated by /mk:campaign and Phase 9 (Measure) of the marketing workflow. Coordinates across GA4, GSC, SendGrid/Resend, and ReviewWeb MCP wrappers for full-funnel campaign execution + measurement.

Google Analytics 4 MCP wrapper. Activate when user needs traffic reports, real-time data, attribution, or any GA4 metrics. Routes to MCP tools if available, else falls back to manual CSV export.

Google Search Console MCP wrapper. Activate for SEO analytics — search queries, indexing status, sitemaps, keyword rankings. Routes to MCP tools if available, else manual CSV export fallback.

Resend MCP wrapper. Activate for developer-first transactional email with React Email components. Routes to MCP tools if available, else generates React Email components for local rendering.

ReviewWeb MCP wrapper. Activate for reputation audits, review monitoring, sentiment analysis. Routes to MCP tools if available, else asks user to paste reviews for analysis.

SendGrid MCP wrapper. Activate for transactional email, marketing campaigns, deliverability checks, or list management. Routes to MCP tools if available, else generates email templates for manual send.

Paid ad creative — headlines, copy variants, image briefs, video scripts for ads.

Paid advertising — Google Ads, Meta Ads, LinkedIn Ads strategy, structure, bidding.

Marketing analytics — GA4, GSC, attribution models, dashboards, KPI trees.

Cold email outreach — subject lines, personalization, sequences, deliverability.

"Competitors vs [us]" comparison pages — positioning, copy patterns, schema.

Deep competitor analysis — positioning, pricing, channels, weaknesses.

Competitive landscape — who they are, what they do, how to differentiate.

Content strategy — pillars, calendar, distribution, repurposing.

Copy editing — clarity, concision, brand voice, grammar, conversion lift.

Copywriting — headlines, value props, CTAs, conversion-oriented writing.

Customer research — interviews, surveys, jobs-to-be-done, persona synthesis.

Email sequences — welcome, nurture, re-engagement, onboarding drips.

Email marketing — campaign strategy, segmentation, deliverability, A/B testing.

Product launch — pre-launch, launch day, post-launch playbook. PH launches, Product Hunt.

Marketing ideas library — tactics, channels, growth experiments, case studies.

Paywall design — pricing pages, upgrade flows, feature gates, conversion paths.

Popup strategy — exit-intent, time-delay, scroll-trigger, A/B variants.

Programmatic SEO — template pages, data sources, internal linking at scale.

Full-site SEO audit — 7-phase pipeline with falsifiable findings.

Backlink analysis — quality scoring, anchor text distribution, outreach targets.

Topic cluster modeling — pillar pages + supporting content, internal link graph.

Competitor page analysis — what ranks, why, and how to beat it.

SEO content brief — keyword targets, SERP analysis, outline, E-E-A-T requirements.

Content SEO with E-E-A-T framework — quality scoring, original insight, author signals.

DataForSEO API integration — SERP data, keyword volume, backlink database.

SEO drift detection — monitor changes that degrade rankings over time.

E-commerce SEO — product schema, faceted nav, canonicalization, pagination.

SEO workflow recipes — multi-step audits, migrations, recovery playbooks.

Generative Engine Optimization for AI search (ChatGPT, Perplexity, Claude). Replaces geo.

Google-specific SEO — Search Console, PageSpeed Insights, Rich Results Test.