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"Competitors vs [us]" comparison pages — positioning, copy patterns, schema.
Installer avec Codex ou Claude Copiez ce prompt, collez-le dans Codex, Claude ou un autre assistant, puis laissez-le vérifier la page du skill et l'installer pour vous.
Basé sur la classification professionnelle SOC
Use when you need to plan technical solutions that are scalable, secure, and maintainable.
Conversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework.
WordPress REST API client — connect to a live WP site to publish/update posts & pages (draft→publish), upload media, manage categories/tags, write Yoast/RankMath SEO meta, and audit existing content. Use when pushing generated marketing content to WordPress or auditing live WP articles. Auth via Application Passwords (env vars only). Consumer/client skill (not for building WP plugin endpoints).
WordPress MCP wrapper. Activate for WordPress content ops via an MCP server when available; else falls back to the wordpress-rest curl path. Manages posts, pages, media, taxonomies, SEO meta.
Multi-MCP marketing orchestrator. Activated by /mk:campaign and Phase 9 (Measure) of the marketing workflow. Coordinates across GA4, GSC, SendGrid/Resend, and ReviewWeb MCP wrappers for full-funnel campaign execution + measurement.
Google Analytics 4 MCP wrapper. Activate when user needs traffic reports, real-time data, attribution, or any GA4 metrics. Routes to MCP tools if available, else falls back to manual CSV export.
| name | competitor-alternatives |
| description | "Competitors vs [us]" comparison pages — positioning, copy patterns, schema. |
"Competitors vs [us]" comparison pages — positioning, copy patterns, schema.
Implicit: when the agent/task matches the skill's domain. Explicit: "Use the competitor-alternatives skill to [task]."
This skill covers:
This skill does NOT cover:
When activated, this skill produces:
plans/marketing/<campaign>/competitor-alternatives.md — analysis / audit / briefplans/marketing-context.md — required hub.claude/workflows/marketing-rules.md — content quality rulesskills/marketing/README.md — full kit overviewImported from coreyhaines31/marketingskills and adapted for ClauKit. Adaptations: ClauKit frontmatter, scoped to marketing kit namespace (/mk:), references plans/marketing-context.md. For full original content, see source repo.