| name | meta-ads-strategy |
| description | Use when launching Meta ads. Different from Google Ads — discovery vs intent.
|
Meta Ads (Facebook + Instagram)
Meta ads = discovery + retargeting. Audience by interest, lookalike, and retargeting. Best for visual products and lifestyle audiences.
Meta campaign objectives
- Awareness — brand visibility
- Traffic — clicks to site
- Engagement — likes, comments, shares
- Leads — lead form completion
- App installs — mobile app downloads
- Conversions — purchase or signup
- Sales — e-commerce optimized
Audience targeting
- Interest targeting — based on user interests
- Demographic — age, location, behavior
- Lookalike audiences — similar to existing customers
- Custom audiences — your email list, site visitors
- Retargeting — past site/app visitors
Meta's algorithm needs 50+ conversions/week for optimal automatic optimization.
Ad creative for Meta
- Vertical 9:16 for Stories, Reels
- Square 1:1 for feed
- Video > static (3-5x performance)
- Captions on by default
- Hook in first 1.5 seconds
- Strong CTA in first frame
- Mobile-first design (90% of Meta traffic mobile)
Where this fits in the X3 empire
Meta ads strategy for CardPrepAI.
