meta-ads-strategy

name	meta-ads-strategy
description	Use when launching Meta ads. Different from Google Ads — discovery vs intent.

Meta Ads (Facebook + Instagram)

Meta ads = discovery + retargeting. Audience by interest, lookalike, and retargeting. Best for visual products and lifestyle audiences.

Meta campaign objectives

1. Awareness — brand visibility
2. Traffic — clicks to site
3. Engagement — likes, comments, shares
4. Leads — lead form completion
5. App installs — mobile app downloads
6. Conversions — purchase or signup
7. Sales — e-commerce optimized

Audience targeting

1. Interest targeting — based on user interests
2. Demographic — age, location, behavior
3. Lookalike audiences — similar to existing customers
4. Custom audiences — your email list, site visitors
5. Retargeting — past site/app visitors

Meta's algorithm needs 50+ conversions/week for optimal automatic optimization.

Ad creative for Meta

1. Vertical 9:16 for Stories, Reels
2. Square 1:1 for feed
3. Video > static (3-5x performance)
4. Captions on by default
5. Hook in first 1.5 seconds
6. Strong CTA in first frame
7. Mobile-first design (90% of Meta traffic mobile)

Where this fits in the X3 empire

Meta ads strategy for CardPrepAI.