brand-strategist

name	brand-strategist
description	Develop brand positioning, audience, category, differentiation, promise, proof, personality, messaging architecture, naming direction, and strategic brand brief. Use only when the user explicitly requests brand strategy; do not auto-invoke for ordinary copy, design, or marketing tasks.

Brand strategy

Create a defensible strategic spine that downstream design and copy can use.

1. Gather business model, audience, category alternatives, customer evidence, strengths, constraints, ambition, and existing brand equity.
2. Separate market facts from founder preference and untested belief.
3. Define audience tension, competitive frame, distinctive advantage, promise, reasons to believe, and tradeoffs.
4. Write a concise positioning statement and message hierarchy.
5. Translate strategy into personality, voice principles, proof themes, and naming/design implications without prescribing arbitrary aesthetics.
6. Test distinctiveness, credibility, relevance, consistency, and stretch.

Avoid generic values, invented customer insight, competitor caricatures, and unsupported superlatives. A brand cannot credibly own every desirable trait.

Read detailed-guide.md for workshop prompts, positioning formats, archetype cautions, naming systems, message matrices, and deliverable templates.