Directeurs marketing

Professions de direction et de gestion · Compétences professionnelles · SOC 11-2021 · 1 408 skills

Contexte du métier

Ces tâches O*NET décrivent le métier et donnent le contexte de la correspondance SOC ; elles ne signifient pas que chaque Skill de la liste accomplit toutes les tâches.

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Les tâches O*NET sont affichées dans leur langue source (anglais). Les données sur les tâches sont extraites de la O*NET® 29.1 Database de l’USDOL/ETA et utilisées sous CC BY 4.0.

Sources représentatives

Un échantillon limité de Skills populaires associés à ce métier, avec au plus un Skill par dépôt GitHub. La liste complète suit ci-dessous.

nexu-io/open-design

An operating-model redesign for a scaling logistics firm — the diagnosis, the target model, and the transition roadmap. Built as a decision-grade consulting deck for client sponsor, ops leaders.

alirezarezvani/claude-skills

Product leadership for scaling companies. Product vision, portfolio strategy, product-market fit, and product org design. Use when setting product vision, managing a product portfolio, measuring PMF, designing product teams, prioritizing at the portfolio level, reporting to the board on product, or when user mentions CPO, product strategy, product-market fit, product organization, portfolio prioritization, or roadmap strategy.

vp-cpo-readiness-advisor

deanpeters/Product-Manager-Skills

Guide the transition to VP or CPO across preparing, interviewing, landing, and recalibrating. Use when executive product scope is changing fast.

good-strategy-bad-strategy

wondelai/skills

Formulate and audit real strategy using Richard Rumelt's "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad strategy", "strategy kernel", "diagnosis guiding policy coherent action", "our strategy is just goals", "strategic planning", "mission vs strategy", "annual plan", or "is this actually a strategy". Also trigger when auditing a strategy doc or pitch deck for fluff, turning a goal list into real strategy, formulating strategy for a product or company, or finding leverage and proximate objectives. Covers the kernel of strategy, bad-strategy detection, and sources of power. For product positioning, see obviously-awesome. For uncontested markets, see blue-ocean-strategy.

Tous les Skills associés

Parcourez l’association complète par popularité du dépôt ou activité récente de la source.

Les noms et descriptions des Skills restent dans la langue fournie par leur dépôt source.

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nexu-io/open-design

An operating-model redesign for a scaling logistics firm — the diagnosis, the target model, and the transition roadmap. Built as a decision-grade consulting deck for client sponsor, ops leaders.

alirezarezvani/claude-skills

Product leadership for scaling companies. Product vision, portfolio strategy, product-market fit, and product org design. Use when setting product vision, managing a product portfolio, measuring PMF, designing product teams, prioritizing at the portfolio level, reporting to the board on product, or when user mentions CPO, product strategy, product-market fit, product organization, portfolio prioritization, or roadmap strategy.

product-strategist

alirezarezvani/claude-skills

Strategic product leadership toolkit for Head of Product covering OKR cascade generation, quarterly planning, competitive landscape analysis, product vision documents, and team scaling proposals. Use when creating quarterly OKR documents, defining product goals or KPIs, building product roadmaps, running competitive analysis, drafting team structure or hiring plans, aligning product strategy across engineering and design, or generating cascaded goal hierarchies from company to team level.

vp-cpo-readiness-advisor

deanpeters/Product-Manager-Skills

Guide the transition to VP or CPO across preparing, interviewing, landing, and recalibrating. Use when executive product scope is changing fast.

good-strategy-bad-strategy

wondelai/skills

Formulate and audit real strategy using Richard Rumelt's "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad strategy", "strategy kernel", "diagnosis guiding policy coherent action", "our strategy is just goals", "strategic planning", "mission vs strategy", "annual plan", or "is this actually a strategy". Also trigger when auditing a strategy doc or pitch deck for fluff, turning a goal list into real strategy, formulating strategy for a product or company, or finding leverage and proximate objectives. Covers the kernel of strategy, bad-strategy detection, and sources of power. For product positioning, see obviously-awesome. For uncontested markets, see blue-ocean-strategy.

mohitagw15856/pm-claude-skills

Write a strategy memo that commits to a bet and says what you won't do. Use when asked to write a strategy memo, articulate a strategy, make the case for a strategic direction, or align the team on where to focus. Produces a strategy memo — the strategic question, the diagnosis, the bet/approach, why now, explicit non-goals (what we're NOT doing), how we'll know it's working, and the risks.

chief-customer-officer-advisor

borghei/Claude-Skills

Customer leadership advisor on CX strategy, retention and expansion, and voice-of-customer programs. Use when defining a CX strategy, scoring CX maturity, planning churn interventions, or designing a VoC program.

borghei/Claude-Skills

Marketing leadership advisor on brand strategy, demand generation, and marketing operations. Use when building a marketing strategy, planning demand-gen campaigns, designing lead scoring models, or aligning marketing with revenue.

borghei/Claude-Skills

Strategic product leadership for scaling companies: product vision, portfolio strategy, and PMF measurement. Use when setting product vision, managing a product portfolio, measuring PMF, or designing product teams.

product-strategist

borghei/Claude-Skills

Strategic product leadership toolkit for Head of Product including OKR cascade generation, market analysis, vision setting, and team scaling. Use for strategic planning, goal alignment, competitive analysis, and organizational design.

launch-gtm-execution

nicepkg/ai-workflow

Master go-to-market strategy, launch planning and execution, sales enablement, and marketing campaigns. Execute successful product launches.

wuwu119/lenny-pm-skills

来自3位产品领袖的3条洞察。如何有效辅导和发展产品经理，提升团队整体能力。