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Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
| name | marketing-fundamentals |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | beginner |
| description | Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology. |
| triggers | ["marketing basics","funnel","TOFU","MOFU","BOFU","customer journey","positioning","value proposition","marketing framework"] |
| prerequisites | [] |
| related_skills | ["marketing-psychology","brand-building","content-strategy"] |
| agents | ["researcher","brainstormer","planner"] |
| mcp_integrations | {"optional":["google-analytics"]} |
| success_metrics | ["funnel_conversion","customer_acquisition"] |
Core marketing concepts, psychology, and frameworks for effective marketing execution.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply marketing fundamentals when:
Top of Funnel (TOFU) - Awareness
Middle of Funnel (MOFU) - Consideration
Bottom of Funnel (BOFU) - Decision
Post-Purchase - Retention
| Stage | Question | Touchpoints | Emotions |
|---|---|---|---|
| Awareness | How do they discover you? | Ads, content, referral | Curious, skeptical |
| Research | What information do they seek? | Website, reviews, social | Interested, cautious |
| Consideration | What options do they compare? | Competitors, features | Evaluating, anxious |
| Decision | What triggers the purchase? | Demo, trial, offer | Confident, excited |
| Experience | What happens post-purchase? | Onboarding, support | Hopeful, validated |
| Advocacy | What makes them recommend? | Results, delight | Satisfied, proud |
Jobs-to-be-Done Framework:
Value Proposition Canvas:
| Customer Profile | Value Map |
|---|---|
| Jobs | Products & Services |
| Pains | Pain Relievers |
| Gains | Gain Creators |
Elements of Strong Positioning:
Positioning Statement Template:
For [target audience] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [competitors], we [unique differentiator] because [reason to believe].
| Principle | Definition | Application |
|---|---|---|
| Reciprocity | People return favors | Free value → paid |
| Social Proof | Following the crowd | Testimonials, numbers |
| Scarcity | Fear of missing out | Limited time/quantity |
| Authority | Trust experts | Credentials, endorsements |
| Consistency | Honoring commitments | Small yes → big yes |
| Liking | Buy from those we like | Personality, relatability |
| Category | Metrics | Healthy Range |
|---|---|---|
| Acquisition | CAC, CPL, CPC | CAC < 1/3 LTV |
| Activation | Trial-to-paid, onboarding completion | 20-40% |
| Retention | Churn rate, NRR | <5% monthly churn |
| Revenue | LTV, ARPU, expansion | LTV:CAC > 3:1 |
| Referral | Referral rate, NPS | NPS > 50 |
| Agent | How They Use This Skill |
|---|---|
brainstormer | Campaign ideation based on psychology |
planner | Full-funnel campaign planning |
copywriter | Messaging aligned with positioning |
lead-qualifier | Understanding buyer journey stage |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Feature-first messaging | Customers want outcomes | Lead with benefits |
| Targeting everyone | Resonates with no one | Specific audience |
| Ignoring competition | Leaves positioning unclear | Explicit differentiation |
| All acquisition, no retention | Leaky bucket | Balance full funnel |
| Guessing, not testing | Wastes resources | Validate assumptions |
/competitor/deep - Full competitor analysis/audit/full - Comprehensive marketing audit/research/persona - Buyer persona development/research/market - Market researchreferences/funnel-psychology.md - Buyer psychology at each funnel stagereferences/conversion-principles.md - Psychology of persuasionreferences/copywriting-frameworks.md - Proven copy formulasreferences/marketing-metrics.md - Key marketing KPIsreferences/competitor-analysis.md - Competitive intelligenceWhen the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.
Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.