| name | marketing-fundamentals |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | beginner |
| description | Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology. |
| triggers | ["marketing basics","funnel","TOFU","MOFU","BOFU","customer journey","positioning","value proposition","marketing framework"] |
| prerequisites | [] |
| related_skills | ["marketing-psychology","brand-building","content-strategy"] |
| agents | ["researcher","brainstormer","planner"] |
| mcp_integrations | {"optional":["google-analytics"]} |
| success_metrics | ["funnel_conversion","customer_acquisition"] |
Marketing Fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing execution.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply marketing fundamentals when:
- Working on any marketing task requiring foundational knowledge
- Understanding customer psychology and behavior
- Applying marketing frameworks (funnel, journey, positioning)
- Creating value propositions and messaging
- Designing customer acquisition strategies
Core Concepts
Marketing Funnel (TOFU/MOFU/BOFU)
Top of Funnel (TOFU) - Awareness
- Stage: Problem-aware → Solution-aware
- Content: Educational, thought leadership, entertainment
- Metrics: Reach, impressions, traffic, brand awareness
- Channels: SEO, social, paid awareness, PR
Middle of Funnel (MOFU) - Consideration
- Stage: Solution-aware → Product-aware
- Content: Comparison guides, case studies, webinars
- Metrics: Engagement, leads, MQLs, email signups
- Channels: Content marketing, email, retargeting
Bottom of Funnel (BOFU) - Decision
- Stage: Product-aware → Most-aware
- Content: Demos, trials, testimonials, pricing
- Metrics: SQLs, opportunities, conversion rate
- Channels: Direct sales, demos, free trials
Post-Purchase - Retention
- Stage: Customer → Advocate
- Content: Onboarding, tutorials, community
- Metrics: NPS, retention, expansion, referrals
- Channels: Customer success, email, community
Customer Journey Mapping
| Stage | Question | Touchpoints | Emotions |
|---|
| Awareness | How do they discover you? | Ads, content, referral | Curious, skeptical |
| Research | What information do they seek? | Website, reviews, social | Interested, cautious |
|
