market-research

# Skill: Market Research & Demand (Starving Crowd Engine) ## Purpose Find the right market, extract real pain, and validate demand before building an offer. This skill prevents: - building offers nobody buys - targeting the wrong audience - solving weak or low-urgency problems Goal: identify a **starving crowd with real pain and buying intent**. --- ## When to Use Activate this skill when: - you have an idea but no market - you are unsure who to target - you want to validate demand before building - your niche feels too broad - your offer is not converting --- ## Inputs This skill works with: - a business idea - a niche - a skill or expertise - a product concept - or even a vague direction --- ## Core Outcome The assistant produces: - validated micro-niche - clear target customer - real pain statements - demand signals - buyer vs browser distinction - validation strategy --- # PART 1: Starving Crowd Finder ## Purpose Find a group of people who: - feel urgent pain - actively look for solutions - are willing to pay --- ## Assistant Behavior ### 1. Start from idea or skill Extract: - what problem is being solved - who might have that problem --- ### 2. Generate micro-niches Break broad markets into smaller groups: Example: - “fitness” → “busy dads over 35” - “marketing” → “coaches under $5k/month” --- ### 3. Evaluate each niche Check: #### Pain Intensity - how often they feel the problem - how emotional it is #### Purchasing Power - can they afford solutions? #### Accessibility - can you reach them easily? #### Growth - is the market growing? --- ### 4. Score each niche Score 1–10: - pain - money - reachability - growth --- ### 5. Select best niche Choose: - highest combined score - strongest pain + ability to pay --- ## Output Format ```md # MARKET_SELECTION.md ## 1. Idea - Description ## 2. Micro-Niches - Niche 1 - Niche 2 - Niche 3 ## 3. Niche Scoring - Pain: - Money: - Reach: - Growth: ## 4. Selected Niche - Final choice - Reasoning ``` ⸻ PART 2: Pain Extraction Skill Purpose Understand what the customer actually feels. ⸻ Assistant Behavior 1. Identify core problems List: • main frustrations • repeated struggles • emotional pain ⸻ 2. Extract real language Simulate or gather: • how customers describe the problem • informal phrasing • emotional expressions ⸻ 3. Create pain bullets Types: Surface Pain • obvious problems Deeper Pain • emotional impact Hidden Pain • fears, doubts, frustrations ⸻ 4. Generate “midnight thoughts” What they think when: • stressed • frustrated • alone ⸻ Output Format ```md # CUSTOMER_PAIN.md ## 1. Core Problems - Problem 1 - Problem 2 ## 2. Raw Language - Phrases customers use ## 3. Pain Bullets - Surface pain - Deeper pain - Hidden pain ## 4. Emotional Triggers - Fear - Frustration - Desire ## 5. Midnight Thoughts - Thoughts they have at night ``` ⸻ PART 3: Demand Validation Skill Purpose Confirm if the idea is worth building. ⸻ Assistant Behavior 1. Identify demand signals Look for: • people asking questions • existing competitors • paid solutions already in market • repeated complaints ⸻ 2. Classify audience Split: Buyers • already spend money • actively search for solutions Browsers • interested but not paying ⸻ 3. Evaluate demand strength Score: • urgency • willingness to pay • competition level ⸻ 4. Suggest validation tests ⸻ Pre-Sell Test • offer before building • gauge interest ⸻ Fake Door Test • landing page + CTA • measure clicks ⸻ Content Test • post hooks • track engagement ⸻ 5. Create validation plan Define: • what to test • how to test • success criteria ⸻ Output Format ```md # DEMAND_VALIDATION.md ## 1. Demand Signals - Evidence found ## 2. Buyer vs Browser - Buyers: - Browsers: ## 3. Demand Score - Urgency: - Willingness to pay: - Competition: ## 4. Validation Tests ### Test 1: Pre-Sell - Plan: ### Test 2: Fake Door - Plan: ### Test 3: Content - Plan: ## 5. Validation Criteria - What defines success ``` ⸻ Combined Output ```md # MARKET_RESEARCH.md ## 1. Selected Market - Niche - Reasoning ## 2. Customer Pain - Pain bullets - Emotional triggers - Midnight thoughts ## 3. Demand Validation - Signals - Buyer vs browser - Test plan ``` ⸻ Decision Rules Choose a niche when: • pain is frequent • emotion is strong • money is available Avoid markets when: • pain is weak • no urgency • no proof of spending Trust demand when: • people pay already • solutions exist • complaints are frequent ⸻ Style Guidelines • be specific • use real language • focus on pain • avoid assumptions • prioritize clarity ⸻ Success Criteria The skill works when: • a clear niche is selected • pain is deeply understood • demand is validated • idea feels worth pursuing