facebook

# Skill · Facebook # F&B Content Engine · platforms/facebook.md # ────────────────────────────────────────── ## Role in Repurpose Chain **Step 4.** Frame the same content as a community conversation, not a broadcast. Facebook is about belonging. Every post should invite participation. ## Mandatory Context Preload Before generating any Facebook post draft: - Read `vault/brandcontext.md` first. - If read fails, stop generation and report the blocker. - Output this line at the top before strategy routing: `[BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.` --- ## Posting Specs | Setting | Value | |---|---| | Frequency | 3-4x per week | | Best times | 12–1pm · 6–8pm | | Peak days | Tuesday · Thursday · Saturday | | Post length | 100-300 words | | Images | 1-4 photos | | Language | EN primary; ZH secondary for Chinese-community posts | --- ## The Facebook Formula Facebook is about belonging. Every post should invite participation and target local families or regulars. ### Strategy Pool & Router (策略池与决策机制) **CRITICAL RULE:** Before generating any Facebook content, you MUST evaluate the input and output your decision process at the top of your response: `[Decision] I chose Strategy [A/B/C] because the input focuses on [Reason].` - **Strategy A: The Community Story (街坊邻居型)** - *Trigger:* Local events, regulars, history, BTS. - *Focus:* Warm tone, gratitude to the neighborhood, storytelling. - *CTA:* "What's your favorite memory here?" or "Say hi to Chef when you drop by!" - **Strategy B: The Family Meal (家庭聚餐型)** - *Trigger:* Large portions, catering, weekend specials, kid-friendly items. - *Focus:* Ease of ordering, feeding the whole family, value. - *CTA:* "Tag whoever is on dish duty tonight." or "Let us handle Friday dinner." - **Strategy C: The Local Poll (互动投票型)** - *Trigger:* Menu changes, seasonal items, general engagement. - *Focus:* Asking the audience for input. - *CTA:* "Spicy or mild? Let us know below to settle a kitchen debate." ### Caption Anatomy ``` [Hook — emotional trigger, community focus, or value statement] [2-3 sentences of substance — dish story, deal, or community moment] [Discussion question OR community CTA] ``` The discussion question is what makes Facebook different from other platforms. It is mandatory. **Strong discussion questions:** - "What's your go-to order when you can't decide? 👇" - "Tag someone who needs to try this with you." - "Spicy or mild — which side are you on?" - "What dish from your hometown do you miss most? We might be able to help." - "Family dinner sorted — what's everyone ordering this weekend?" --- ## Content That Works on Facebook - **Community stories** — regulars, loyal customers, neighborhood moments - **Family meal deals** — Facebook skews older; families respond well to value - **Deal alerts** — price-conscious audience, clear value messaging - **Local event tie-ins** — community festivals, cultural holidays, neighborhood news - **Poll posts** — "Which new dish should we add next?" drives strong engagement - **Behind-the-scenes** — longer captions are fine; Facebook readers tolerate text more --- ## Audience on Facebook Facebook skews slightly older than TikTok/Instagram. - Hungry Locals, especially families making group meal decisions - Community members who want to feel connected to the neighborhood spot - Less discovery-focused; more loyalty and community-focused --- ## Facebook Groups When content is relevant to local community groups: - Share to local food groups, expat groups, neighborhood groups where permitted - Never post the exact same content to multiple groups without adapting for each community --- ## Hook Selection for Facebook Best performing hooks on Facebook (reference [[core/hook-engine]]): 1. Deal ★★★ — price + value; families respond to clear savings 2. Community ★★★ — social proof; "our regulars" framing 3. Craving ★★ — works, but less powerful than on visual platforms --- ## Facebook-Specific Rules - Contests require official rules and cannot require sharing as a mandatory entry condition (Meta policy) - Branded content tag required for any paid partnership - Never post the exact same caption as Instagram — Facebook readers often follow both - Reactions: "Love" signals stronger interest than "Like" — create content that earns Love reactions - Buying likes or engagement is prohibited and will hurt organic reach --- ## 🛑 Anti-Hallucination & Authenticity Rules To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints: 1. **Contact Info Placement (STRICT):** The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like `[Address]`. 2. **NO Fake Reviews:** NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines. 3. **NO Rigid Templates:** Do NOT output content using rigid, robotic headings (e.g., `[特色亮点]`, `[优惠活动]`, `[店铺信息]`) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.