facebook

name	facebook
description	Community-focused, discussion questions mandatory
plugin	git-plugin-amc

Skill · Facebook

F&B Content Engine · platforms/facebook.md

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Role in Repurpose Chain

Step 4. Frame the same content as a community conversation, not a broadcast. Facebook is about belonging. Every post should invite participation.

Mandatory Context Preload

Before generating any Facebook post draft:

• Read vault/brandcontext.md first.
• If read fails, stop generation and report the blocker.
• Output this line at the top before strategy routing: [BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.

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Posting Specs

Setting	Value
Frequency	3-4x per week
Best times	12–1pm · 6–8pm
Peak days	Tuesday · Thursday · Saturday
Post length	100-300 words
Images	1-4 photos
Language	EN primary; ZH secondary for Chinese-community posts

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The Facebook Formula

Facebook is about belonging. Every post should invite participation and target local families or regulars.

Strategy Pool & Router (策略池与决策机制)

CRITICAL RULE: Before generating any Facebook content, you MUST evaluate the input and output your decision process at the top of your response: [Decision] I chose Strategy [A/B/C] because the input focuses on [Reason].

• Strategy A: The Community Story (街坊邻居型)
  • Trigger: Local events, regulars, history, BTS.
  • Focus: Warm tone, gratitude to the neighborhood, storytelling.
  • CTA: "What's your favorite memory here?" or "Say hi to Chef when you drop by!"
• Strategy B: The Family Meal (家庭聚餐型)
  • Trigger: Large portions, catering, weekend specials, kid-friendly items.
  • Focus: Ease of ordering, feeding the whole family, value.
  • CTA: "Tag whoever is on dish duty tonight." or "Let us handle Friday dinner."
• Strategy C: The Local Poll (互动投票型)
  • Trigger: Menu changes, seasonal items, general engagement.
  • Focus: Asking the audience for input.
  • CTA: "Spicy or mild? Let us know below to settle a kitchen debate."

Caption Anatomy

[Hook — emotional trigger, community focus, or value statement]
[2-3 sentences of substance — dish story, deal, or community moment]
[Discussion question OR community CTA]

The discussion question is what makes Facebook different from other platforms. It is mandatory.

Strong discussion questions:

• "What's your go-to order when you can't decide? 👇"
• "Tag someone who needs to try this with you."
• "Spicy or mild — which side are you on?"
• "What dish from your hometown do you miss most? We might be able to help."
• "Family dinner sorted — what's everyone ordering this weekend?"

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Content That Works on Facebook

• Community stories — regulars, loyal customers, neighborhood moments
• Family meal deals — Facebook skews older; families respond well to value
• Deal alerts — price-conscious audience, clear value messaging
• Local event tie-ins — community festivals, cultural holidays, neighborhood news
• Poll posts — "Which new dish should we add next?" drives strong engagement
• Behind-the-scenes — longer captions are fine; Facebook readers tolerate text more

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Audience on Facebook

Facebook skews slightly older than TikTok/Instagram.

• Hungry Locals, especially families making group meal decisions
• Community members who want to feel connected to the neighborhood spot
• Less discovery-focused; more loyalty and community-focused

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Facebook Groups

When content is relevant to local community groups:

• Share to local food groups, expat groups, neighborhood groups where permitted
• Never post the exact same content to multiple groups without adapting for each community

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Hook Selection for Facebook

Best performing hooks on Facebook (reference [[core/hook-engine]]):

1. Deal ★★★ — price + value; families respond to clear savings
2. Community ★★★ — social proof; "our regulars" framing
3. Craving ★★ — works, but less powerful than on visual platforms

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Facebook-Specific Rules

• Contests require official rules and cannot require sharing as a mandatory entry condition (Meta policy)
• Branded content tag required for any paid partnership
• Never post the exact same caption as Instagram — Facebook readers often follow both
• Reactions: "Love" signals stronger interest than "Like" — create content that earns Love reactions
• Buying likes or engagement is prohibited and will hurt organic reach

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🛑 Anti-Hallucination & Authenticity Rules

To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints:

1. Contact Info Placement (STRICT): The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like [Address].
2. NO Fake Reviews: NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines.
3. NO Rigid Templates: Do NOT output content using rigid, robotic headings (e.g., [特色亮点], [优惠活动], [店铺信息]) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.