youtube

# Skill · YouTube # F&B Content Engine · platforms/youtube.md # ───────────────────────────────────────── ## Role in Repurpose Chain **Step 5 — IF APPLICABLE.** Not every content idea needs YouTube. Only produce YouTube content when the idea genuinely benefits from longer treatment. Skip and move to Step 6 if it doesn't. ## Mandatory Context Preload Before generating any YouTube title/outline/description: - Read `vault/brandcontext.md` first. - If read fails, stop generation and report the blocker. - Output this line at the top before any draft: `[BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.` **Qualifying topics:** recipes, kitchen tours, chef stories, dish origin stories, "how it's made", ordering guides, cultural explainers **Skip for:** deal alerts, lunch specials, single-dish promos, anything under 5 min of real substance --- ## Posting Specs | Setting | Value | |---|---| | Frequency | 1x per week (when applicable) | | Duration | 8-12 minutes | | Upload time | Saturday or Sunday, 2–4pm (for Monday morning algorithm boost) | | Aspect ratio | 16:9 | | Subtitles | Required — add ZH subtitles option for Chinese-speaking audience | | Language | EN primary; ZH subtitles | --- ## Title Formula (SEO-Optimized) ``` [Dish Name or Action] + [Location Keyword] + [Brand or Hook] ``` **Examples:** - "Hand-Pulled Noodles in [City] — How We Make Them Fresh Every Morning" - "What to Order at a Chinese Delivery Restaurant (First-Timer's Guide)" - "麻辣香锅 Dry-Spicy Stir-Fry: Full Recipe + Our Secret Spice Blend" - "$12.90 Lunch Set — Is It Worth It? (Honest Review)" **Rules:** - Include the dish name (searchable keyword) - Include location if targeting local audience - Keep under 60 characters (prevents truncation in search results) - No clickbait that the video doesn't deliver on --- ## Video Outline Structure ``` [0:00] Hook — most compelling moment of the video (not an intro) [0:15-0:30] What this video is about (brief, don't over-explain) [0:30-1:00] Setup / context [1:00-8:00] Main content (recipe / tour / story / guide) [8:00-9:00] Takeaway / verdict [9:00-10:00] CTA: subscribe, link in bio, order now [10:00] End screen (related video + subscribe button) ``` **Hook rule:** Open with the most visually compelling moment — the finished dish, the wok fire, the noodle pull. YouTube thumbnails and first 15 seconds determine 90% of click-through decisions. --- ## Description Template ``` [2-3 sentence summary of what the video covers] ⏱️ Chapters: 0:00 Introduction 1:00 [Chapter 2] 3:30 [Chapter 3] ... 🍜 Dish featured: [Dish ZH] (Pinyin, EN name) 🏪 Order here: [ordering link] 📍 Location: [brand location or delivery area] [Any allergen disclosures if recipe shown] #[keyword1] #[keyword2] #[keyword3] ``` --- ## Thumbnail Guidelines - Close-up food shot at the most appetizing moment - Text overlay: max 6 words, large font, high contrast - Warm color grading (food looks better warm) - NO misleading thumbnail — must represent actual video content (YouTube policy) - Size: 1280x720 minimum --- ## YouTube-Specific Rules - All music must be from YouTube Audio Library or licensed tracks — Content ID will flag everything else - Chapter timestamps are required for videos over 5 minutes - Do not promise results in the title that the video doesn't deliver (misleading content policy) - Community posts (YouTube's social layer): use 1-2x per week to keep channel active between uploads --- ## 🛑 Anti-Hallucination & Authenticity Rules To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints: 1. **Contact Info Placement (STRICT):** The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like `[Address]`. 2. **NO Fake Reviews:** NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines. 3. **NO Rigid Templates:** Do NOT output content using rigid, robotic headings (e.g., `[特色亮点]`, `[优惠活动]`, `[店铺信息]`) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.