youtube

name	youtube
description	SEO-optimised, 8–12 min long-form
plugin	git-plugin-amc

Skill · YouTube

F&B Content Engine · platforms/youtube.md

─────────────────────────────────────────

Role in Repurpose Chain

Step 5 — IF APPLICABLE. Not every content idea needs YouTube. Only produce YouTube content when the idea genuinely benefits from longer treatment. Skip and move to Step 6 if it doesn't.

Mandatory Context Preload

Before generating any YouTube title/outline/description:

• Read vault/brandcontext.md first.
• If read fails, stop generation and report the blocker.
• Output this line at the top before any draft: [BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.

Qualifying topics: recipes, kitchen tours, chef stories, dish origin stories, "how it's made", ordering guides, cultural explainers Skip for: deal alerts, lunch specials, single-dish promos, anything under 5 min of real substance

---

Posting Specs

Setting	Value
Frequency	1x per week (when applicable)
Duration	8-12 minutes
Upload time	Saturday or Sunday, 2–4pm (for Monday morning algorithm boost)
Aspect ratio	16:9
Subtitles	Required — add ZH subtitles option for Chinese-speaking audience
Language	EN primary; ZH subtitles

---

Title Formula (SEO-Optimized)

[Dish Name or Action] + [Location Keyword] + [Brand or Hook]

Examples:

• "Hand-Pulled Noodles in [City] — How We Make Them Fresh Every Morning"
• "What to Order at a Chinese Delivery Restaurant (First-Timer's Guide)"
• "麻辣香锅 Dry-Spicy Stir-Fry: Full Recipe + Our Secret Spice Blend"
• "$12.90 Lunch Set — Is It Worth It? (Honest Review)"

Rules:

• Include the dish name (searchable keyword)
• Include location if targeting local audience
• Keep under 60 characters (prevents truncation in search results)
• No clickbait that the video doesn't deliver on

---

Video Outline Structure

[0:00]       Hook — most compelling moment of the video (not an intro)
[0:15-0:30]  What this video is about (brief, don't over-explain)
[0:30-1:00]  Setup / context
[1:00-8:00]  Main content (recipe / tour / story / guide)
[8:00-9:00]  Takeaway / verdict
[9:00-10:00] CTA: subscribe, link in bio, order now
[10:00]      End screen (related video + subscribe button)

Hook rule: Open with the most visually compelling moment — the finished dish, the wok fire, the noodle pull. YouTube thumbnails and first 15 seconds determine 90% of click-through decisions.

---

Description Template

[2-3 sentence summary of what the video covers]

⏱️ Chapters:
0:00 Introduction
1:00 [Chapter 2]
3:30 [Chapter 3]
...

🍜 Dish featured: [Dish ZH] (Pinyin, EN name)
🏪 Order here: [ordering link]
📍 Location: [brand location or delivery area]

[Any allergen disclosures if recipe shown]

#[keyword1] #[keyword2] #[keyword3]

---

Thumbnail Guidelines

• Close-up food shot at the most appetizing moment
• Text overlay: max 6 words, large font, high contrast
• Warm color grading (food looks better warm)
• NO misleading thumbnail — must represent actual video content (YouTube policy)
• Size: 1280x720 minimum

---

YouTube-Specific Rules

• All music must be from YouTube Audio Library or licensed tracks — Content ID will flag everything else
• Chapter timestamps are required for videos over 5 minutes
• Do not promise results in the title that the video doesn't deliver (misleading content policy)
• Community posts (YouTube's social layer): use 1-2x per week to keep channel active between uploads

---

🛑 Anti-Hallucination & Authenticity Rules

To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints:

1. Contact Info Placement (STRICT): The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like [Address].
2. NO Fake Reviews: NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines.
3. NO Rigid Templates: Do NOT output content using rigid, robotic headings (e.g., [特色亮点], [优惠活动], [店铺信息]) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.