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Social media strategy, platform-specific tactics, and growth planning
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SOC 職業分類に基づく
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Project-specific Ansible operations template — customize with your inventory, playbook catalog, deployment workflows, and host group details
Use when implementing or auditing accessibility features. Covers WCAG 2.1 AA/AAA compliance, ARIA roles and attributes, keyboard navigation, screen reader support, color contrast, focus management, and accessible component patterns.
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Use when building KPI frameworks, designing dashboards, analyzing marketing performance, setting up attribution models, or creating automated reports. Covers Google Analytics 4, social media analytics, funnel analysis, cohort analysis, A/B test analysis, ROI calculation, competitive benchmarking, and stakeholder reporting.
Use when designing or implementing REST APIs. Covers RESTful conventions, versioning, pagination, filtering, error handling, rate limiting, HATEOAS, OpenAPI documentation, and API security best practices.
| name | social-media-strategy |
| description | Social media strategy, platform-specific tactics, and growth planning |
| user-invocable | true |
| allowed-tools | ["Read","Write","Bash","Grep","WebSearch"] |
Reference for building and executing social media strategies across platforms.
Audience: B2B professionals, decision-makers. Cadence: 3-5 posts/week (7-9 AM or 12-1 PM). Algorithm: Dwell time, early engagement (60-90 min), comments > reactions, native > external links. Best formats: Document/carousels (highest reach) > text posts > native video (< 3 min) > polls > articles > link posts. Growth: Comment on 10-15 target posts daily before posting. Engage 30 min post-publish. Use "POV:" format. Repurpose blogs as carousels. LinkedIn newsletters for push notifications.
Audience: Real-time, tech, media, creators. Cadence: 3-7 tweets/day (8-10 AM, 12-1 PM, 5-6 PM EST). Algorithm: Recency, engagement velocity, bookmarks, replies/quote tweets, topic consistency. Best formats: Threads (5-15 tweets) > text with hooks > images > short video (< 60s) > polls. Growth: Quote-tweet viral posts with insight. Reply to large accounts within 5 min. Bookmark bait (checklists, templates). Twitter Spaces hosting.
Audience: Visual-first, B2C. Cadence: 4-7 Reels/week, 2-3 carousels, daily Stories (11 AM-1 PM, 7-9 PM). Algorithm: Saves and shares (highest weight), Reels 2-3x reach vs static, story interaction, consistency. Reels: Hook in 1-3s, value in 10-30s, CTA last 3-5s. Vertical 9:16. Trending audio. Captions (85% watch muted). 3-5 niche hashtags. Carousels: Slide 1 bold hook, slides 2-8 one point each, final slide CTA "Save this."
Audience: Long-form learners, how-to seekers. Cadence: 1-2 long-form/week, 3-5 Shorts/week. Algorithm: Watch time and avg view duration (most important), thumbnail CTR (target 5-10%), session time. Structure: 0-30s hook (preview outcome), 30s-1:30 intro, main content with pattern interrupts every 2-3 min, end CTA. Thumbnails: 1280x720, large text (5-6 words max), high contrast, expressive face, one focal point.
Audience: Gen Z/millennials, entertainment-first. Cadence: 1-3x daily during growth. Algorithm: Watch-through rate (most critical), replays, shares via DM, comments. Does NOT heavily weight follower count. Structure: Hook first 1-2s, deliver value fast (no filler), loop ending, 15-60s optimal. Trending sounds from Creative Center.
Audience: 30-65+, local communities. Organic page reach is 2-5%. Strategy: Focus on Facebook Groups (branded community). Video and Live get priority. Cross-post IG Reels. Run engagement ads to supplement.
| Pillar | % | Purpose | KPIs |
|---|---|---|---|
| Educational | 40% | Establish expertise | Saves, shares, web clicks |
| Promotional | 20% | Drive leads/sales | Clicks, conversions |
| Engagement | 25% | Build community | Comments, shares, DMs |
| Culture/Brand | 15% | Humanize brand | Follower growth, sentiment |
Adjust by platform: LinkedIn 50% educational, X/Twitter 35% engagement, Instagram 35% educational + 25% engagement, YouTube 60% educational, TikTok 40% educational + 30% engagement.
Phase 1 (0-1K, months 1-3): Optimize profiles. Post 3x/week minimum. Engage 20-30 niche accounts daily. Focus on 1-2 primary platforms.
Phase 2 (1K-10K, months 3-6): Collaborate with similar-sized creators. Newsjack trends. Launch recurring series. Build email list. Test paid promotion on top posts.
Phase 3 (10K-100K, months 6-18): Influencer and brand partnerships. UGC campaigns. Invest in video. Build community (Discord/Group). Diversify platforms.
Phase 4 (100K+): Industry authority positioning. Host events. Monetize audience. Media relationships. Focus retention over growth.
Audit template (per competitor, quarterly): Platforms active, followers, growth rate, posting frequency, content pillars, brand voice, visual style. Top/bottom 3 posts with engagement rates. Audience sentiment from comments. Gaps and opportunities.
Monitoring cadence: Daily (competitor posts, viral content), Weekly (frequency/engagement comparison, new formats), Monthly (full content audit, share of voice), Quarterly (deep review, SWOT update).
Sources: X trending, Google Trends, TikTok Creative Center, IG Explore, Reddit, RSS feeds, social listening tools.
Evaluation before acting (need 4/6 to proceed):
Response targets: Breaking industry news < 2 hrs, viral meme < 4 hrs, trending topic < 8 hrs, cultural moment < 24 hrs.
| Tier | Followers | Cost/Post | Engagement | Best For |
|---|---|---|---|---|
| Nano | 1K-10K | $50-250 | 4-8% | Local, niche, authentic |
| Micro | 10K-100K | $250-2.5K | 2-5% | Targeted campaigns |
| Mid | 100K-500K | $2.5K-15K | 1-3% | Awareness, launches |
| Macro | 500K-1M | $15K-50K | 1-2% | Mass awareness |
| Mega | 1M+ | $50K+ | 0.5-1.5% | Major launches |
Outreach: Reference specific content. Clear deliverables. State budget range. Offer creative freedom.
Track: Reach, engagement, clicks, conversions, cost-per-engagement per influencer.
Severity levels:
Response steps: Assess facts (0-30 min) -> Assemble team + draft response (30-60 min) -> Post holding statement + respond consistently (1-2 hrs) -> Manage with regular updates -> Recover (final statement, implement changes, resume content after 24-48 hrs).
Templates: Holding ("We're aware and investigating"), Acknowledgment ("Here's what we know + what we're doing"), Apology ("We made a mistake, here's the fix"), Correction ("Here are the facts"), Resolution ("Here's what changed").
Never: Delete negative posts (screenshots exist), argue/get defensive, ignore the situation.
| Platform | Image | Video | Caption | Hashtags |
|---|---|---|---|---|
| 1200x627 / 1080x1080 | 3-10 min | 3,000 chars | 3-5 | |
| X/Twitter | 1200x675 | 2:20 max | 280 chars | 1-2 |
| 1080x1080 / 1080x1350 | Reels 90s, Stories 60s | 2,200 chars | 3-5 | |
| YouTube | 1280x720 (thumb) | 8-15 min, Shorts 60s | 5,000 chars | 3-5 |
| TikTok | 1080x1920 | 15-60s (max 10 min) | 2,200 chars | 3-5 |
| 1200x630 / 1080x1080 | 1-5 min, Stories 20s | 63K chars | 1-3 |
