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Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.
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Use when working in Blender, Unity 3D, Unreal Engine, Cinema 4D, VR/AR applications, or any three-dimensional animation work.
Use when implementing reduced motion alternatives, vestibular-safe animations, WCAG compliance, or designing for users with motion sensitivity.
Use when animating charts, graphs, dashboards, data transitions, or any information visualization work.
Use when implementing game animations, player feedback, character movement, or interactive entertainment in Unity, Unreal, or other game engines.
Use when designing small UI feedback moments like button states, toggles, form validation, loading indicators, or notification badges.
Use when designing iOS/Android gestures, haptic feedback, touch interactions, or native mobile animations.
| name | brand-marketing |
| description | Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content. |
Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.
| Principle | Brand/Marketing Implementation |
|---|---|
| Squash & Stretch | Product bounce, logo elasticity |
| Anticipation | Build-up to reveal, suspense |
| Staging | Product hero shots, focal control |
| Straight Ahead / Pose to Pose | Story flow vs key moments |
| Follow Through / Overlapping | Logo elements settle, tagline delay |
| Slow In / Slow Out | Dramatic reveals, smooth motion |
| Arc | Sweeping camera, product arcs |
| Secondary Action | Environment responds to product |
| Timing | Match brand energy, music sync |
| Exaggeration | Brand personality amplification |
| Solid Drawing | Consistent brand identity in motion |
| Appeal | Memorable, emotionally resonant |
Squash & Stretch: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.
Anticipation: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.
Staging: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.
Straight Ahead vs Pose to Pose: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.
Follow Through & Overlapping: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.
Slow In / Slow Out: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.
Arc: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.
Secondary Action: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.
Timing: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.
Exaggeration: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.
Solid Drawing: Logo maintains integrity in motion. Brand colors consistent throughout. Typography respects brand guidelines. Motion style matches brand identity system.
Appeal: Animation should evoke target emotion. Trust, excitement, comfort, aspiration. Every motion choice serves brand message. Memorable moments people want to rewatch.
- Slow, deliberate timing (500-800ms)
- Minimal motion, maximum impact
- Subtle easing, no bounce
- Clean, geometric paths
- Restrained color transitions
- Precise, efficient timing (200-400ms)
- Sharp, decisive motion
- Geometric transitions
- Light trails, particle systems
- Data-driven motion graphics
- Bouncy timing with overshoot (300-500ms)
- Squash and stretch throughout
- Curved, organic paths
- Bright color pops
- Character-driven elements
- Balanced timing (300-500ms)
- Clean, purposeful motion
- Grid-aligned movements
- Fade and slide transitions
- Subtle, refined effects
| Phase | Duration | Purpose |
|---|---|---|
| Anticipation | 200-400ms | Build expectation |
| Reveal | 400-800ms | Main animation |
| Settle | 200-400ms | Follow-through |
| Hold | 1000-2000ms | Brand recognition |
| Platform | Max Length | Logo Hold |
|---|---|---|
| TV Commercial | 15/30/60s | 2-3s |
| Pre-roll | 6/15s | 1-2s |
| Social video | 15-60s | 1.5-2s |
| Stories | 15s | 1-1.5s |
| Bumper | 6s | 1s |