mcp-cookbook

Build a targeted win-back segment from support signal — customers who hit a problem, left low CSAT, or went quiet after a bad experience — as a list you can hand to your email/SMS tool. The most qualified re-engagement audience you have is in your tickets. Read-only.

Turn the last 7 days of Gorgias tickets into an executive-ready weekly CX digest — analyzed across five business functions (Product, Marketing, Ecommerce/Revenue, Product Marketing, Leadership) with a TLDR, signal-status tagging, a PDP-gap table, and owner-tagged actions. Read-only; optionally publishes to Notion.

Build a back-in-stock demand list from customers who asked about out-of-stock or discontinued products — ranked by demand, with a per-product notify list — to drive back-in-stock campaigns and inform the next buy. Read-only.

Turn recurring customer language, objections, and praise from tickets into marketing angles, FAQ content, and on-site or ad copy — written in your customers' own words. The best copy you'll write is already in your inbox. Read-only.

Find the products generating the most pre-sales questions and post-purchase confusion, and get a concrete list of what to add to each product page. Turns support tickets into PDP improvements that lift conversion and cut returns. Read-only.

Cluster why customers actually return products — sizing, quality, expectation gaps — by product, from ticket and return language, so you can fix the root cause instead of just processing the refund. Returns are a margin killer; this finds where they start. Read-only.

Analyze how your Shopping Assistant is performing as a revenue channel — most recommended products, best-converting recommendation pairs, revenue and time-to-purchase per conversation, and the pre-sales topics and handover reasons behind it. Read-only. Analytics are in beta — directional.

Find the high-volume customer intents your AI Agent has no Guidance for, then draft Guidance to close each gap. Use to systematically raise AI Agent coverage by aiming new knowledge at what customers actually ask most.

A recurring helpdesk hygiene audit — redundant or inconsistent tags, stale macros, mismatched agent permissions, and gaps in your rules. Use monthly or quarterly to keep your Gorgias setup clean as it grows.

Generate a shareable support performance report for your team or leadership — volume, automation rate, top intents, CSAT, and trends — formatted for a Slack post or doc. Read-only. Best-effort while analytics are in beta.

Find and update every place a business policy lives across your Gorgias account — Guidance, Macros, and helpdesk rules — when that policy changes. Use when a return window, shipping cutoff, warranty term, or any stated policy is updated and you need it reflected everywhere consistently.

Get your helpdesk and AI Agent ready for a seasonal event — BFCM, holidays, a big sale, a product drop. Drafts the temporary Guidance and Macros you'll need for the surge, and flags what to revert afterward. Drafts only.

One or two sentences: what this recipe does and when someone should reach for it. Write it so a merchant skimming the list instantly knows if it's for them.

A repeatable Voice-of-Customer digest from your Gorgias tickets — top contact reasons, recurring complaints, restock requests, and emerging themes. Use weekly (or on any cadence) to stay on top of what customers are actually telling you.