sales-competitive-intelligence

name	sales-competitive-intelligence
description	Research competitors and build a battlecard. Triggers on "competitive intel", "how do we compare to [competitor]", "battlecard for [competitor]"
metadata	{"openclaw":{"tags":["sales","competitive","research"]}}

Competitive Intelligence

When the user asks about competitors or requests a battlecard:

Step 1: Gather seller context

Ask (if not already known):

• What is your company and product?
• Who are the competitors to analyze? (1-5 competitors)

Step 2: Research your company

Use capability_execute with capabilityId "research.web_search":

1. Your product features and recent releases
2. Your pricing and packaging
3. Your recent news and announcements
4. Your positioning and messaging
5. Your company vs. each competitor

Step 3: Research each competitor

For each competitor, use capability_execute with capabilityId "research.web_search":

1. Product features and capabilities
2. Pricing and packaging
3. Recent news and releases
4. Product reviews and analyst coverage
5. Customer case studies
6. Market positioning
7. Notable customers
8. Hiring signals (growth areas)

Step 4: Pull connected sources (if available)

Use capability_execute with capabilityId "crm.lookup_account" for:

• Win/loss data against each competitor
• Deal notes mentioning competitors
• Win rates by competitor

Use capability_execute with capabilityId "chat.search_messages" for:

• Field intel from teammates about competitors
• Recent competitive mentions in internal channels

Step 5: Build the battlecard

Synthesize all research into a structured competitive analysis.

Output Format

Comparison Matrix

Dimension	Your Company	Competitor 1	Competitor 2
Core Product	description	description	description
Key Differentiator	what	what	what
Pricing	range	range	range
Target Market	who	who	who
Recent Momentum	signal	signal	signal
Win Rate	% if known	—	—

For each competitor:

[Competitor Name]

Profile: 1-2 sentence summary of what they do

What They Sell: key product capabilities

Recent Releases: last 2-3 product updates

Where They Win

• Scenarios or buyer profiles where they have an advantage

Where You Win

• Scenarios or buyer profiles where you have an advantage

Pricing Intel

• Known pricing, packaging, and discount patterns

Talk Tracks

• Early mention: what to say if they come up early in a deal
• Displacement: how to position against an existing deployment
• Late addition: how to handle them entering a deal late

Objection Handling

Their Claim	Your Response
claim	evidence-based counter

Landmine Questions

• Questions to plant that expose their weaknesses

Your Company Card

• Recent releases and differentiators
• Proof points (customer wins, metrics, awards)
• Key messaging themes