| name | sales-competitive-intelligence |
| description | Research competitors and build a battlecard. Triggers on "competitive intel", "how do we compare to [competitor]", "battlecard for [competitor]" |
| metadata | {"openclaw":{"tags":["sales","competitive","research"]}} |
Competitive Intelligence
When the user asks about competitors or requests a battlecard:
Step 1: Gather seller context
Ask (if not already known):
- What is your company and product?
- Who are the competitors to analyze? (1-5 competitors)
Step 2: Research your company
Use capability_execute with capabilityId "research.web_search":
- Your product features and recent releases
- Your pricing and packaging
- Your recent news and announcements
- Your positioning and messaging
- Your company vs. each competitor
Step 3: Research each competitor
For each competitor, use capability_execute with capabilityId "research.web_search":
- Product features and capabilities
- Pricing and packaging
- Recent news and releases
- Product reviews and analyst coverage
- Customer case studies
- Market positioning
- Notable customers
- Hiring signals (growth areas)
Step 4: Pull connected sources (if available)
Use capability_execute with capabilityId "crm.lookup_account" for:
- Win/loss data against each competitor
- Deal notes mentioning competitors
- Win rates by competitor
Use capability_execute with capabilityId "chat.search_messages" for:
- Field intel from teammates about competitors
- Recent competitive mentions in internal channels
Step 5: Build the battlecard
Synthesize all research into a structured competitive analysis.
Output Format
Comparison Matrix
| Dimension | Your Company | Competitor 1 | Competitor 2 |
|---|
| Core Product | description | description | description |
| Key Differentiator | what | what | what |
| Pricing | range | range | range |
| Target Market | who | who | who |
| Recent Momentum | signal | signal | signal |
| Win Rate | % if known | — | — |
For each competitor:
[Competitor Name]
Profile: 1-2 sentence summary of what they do
What They Sell: key product capabilities
Recent Releases: last 2-3 product updates
Where They Win
- Scenarios or buyer profiles where they have an advantage
Where You Win
- Scenarios or buyer profiles where you have an advantage
Pricing Intel
- Known pricing, packaging, and discount patterns
Talk Tracks
- Early mention: what to say if they come up early in a deal
- Displacement: how to position against an existing deployment
- Late addition: how to handle them entering a deal late
Objection Handling
| Their Claim | Your Response |
|---|
| claim | evidence-based counter |
Landmine Questions
- Questions to plant that expose their weaknesses
Your Company Card
- Recent releases and differentiators
- Proof points (customer wins, metrics, awards)
- Key messaging themes
