sales-draft-outreach

name	sales-draft-outreach
description	Draft personalized outreach based on research. Triggers on "draft outreach to [person/company]", "write cold email to [prospect]", "outreach for [company]"
metadata	{"openclaw":{"tags":["sales","outreach","email","prospecting"]}}

Draft Outreach

When the user asks to draft outreach to a prospect:

Step 1: Parse the request

Identify:

• Target person (name, title, company)
• Outreach type: cold, warm, re-engagement, or post-event
• Channel: email, LinkedIn, or both

Step 2: Research first (always)

Use capability_execute with capabilityId "research.web_search":

• Target person's professional background
• Target company's recent news and initiatives
• Any shared connections or common ground
• Relevant trigger events (funding, hiring, product launch)

Use capability_execute with capabilityId "enrichment.lookup_person" (if available):

• Verified email and title
• Role history and tenure

Use capability_execute with capabilityId "crm.lookup_account" (if available):

• Prior relationship with the company
• Past outreach attempts and their outcome

Step 3: Identify the hook

Find the strongest personalization angle, in priority order:

1. Trigger event: something that just happened (funding, hire, launch)
2. Mutual connection: shared contact or community
3. Their content: something they wrote, said, or shared publicly
4. Company initiative: a strategic move that your product supports
5. Role-based pain point: a common challenge for their role

Step 4: Draft using AIDA structure

• Attention: Personal hook (not generic flattery)
• Interest: Their specific problem or opportunity
• Desire: Proof point — how you've helped someone like them
• Action: Clear, low-friction CTA (not "let's schedule a call")

Email style rules (strict):

• Plain text only — no markdown formatting
• Subject line: short, specific, no clickbait
• 3-5 sentences max for cold outreach
• No generic openers ("I came across your company")
• No buzzwords ("synergy", "leverage", "innovative")
• One clear ask, not multiple options

Output Format

Research Summary

• Target: name, title, company
• Hook: the personalization angle and why it works
• Goal: what you want from this outreach

Email Draft

To: email Subject: [specific subject line]

[Plain text email body — no markdown]

Subject Line Alternatives

1. Alternative 1
2. Alternative 2

LinkedIn Message (if requested)

• Connection request (<300 characters)
• Follow-up message after connection

Why This Approach

Element	Reasoning
Hook	why this angle was chosen
CTA	why this ask is appropriate
Tone	why this register was chosen

Follow-Up Sequence

• Day 3: brief follow-up angle
• Day 7: new value-add angle
• Day 14: break-up message approach