| name | sales-draft-outreach |
| description | Draft personalized outreach based on research. Triggers on "draft outreach to [person/company]", "write cold email to [prospect]", "outreach for [company]" |
| metadata | {"openclaw":{"tags":["sales","outreach","email","prospecting"]}} |
Draft Outreach
When the user asks to draft outreach to a prospect:
Step 1: Parse the request
Identify:
- Target person (name, title, company)
- Outreach type: cold, warm, re-engagement, or post-event
- Channel: email, LinkedIn, or both
Step 2: Research first (always)
Use capability_execute with capabilityId "research.web_search":
- Target person's professional background
- Target company's recent news and initiatives
- Any shared connections or common ground
- Relevant trigger events (funding, hiring, product launch)
Use capability_execute with capabilityId "enrichment.lookup_person" (if available):
- Verified email and title
- Role history and tenure
Use capability_execute with capabilityId "crm.lookup_account" (if available):
- Prior relationship with the company
- Past outreach attempts and their outcome
Step 3: Identify the hook
Find the strongest personalization angle, in priority order:
- Trigger event: something that just happened (funding, hire, launch)
- Mutual connection: shared contact or community
- Their content: something they wrote, said, or shared publicly
- Company initiative: a strategic move that your product supports
- Role-based pain point: a common challenge for their role
Step 4: Draft using AIDA structure
- Attention: Personal hook (not generic flattery)
- Interest: Their specific problem or opportunity
- Desire: Proof point — how you've helped someone like them
- Action: Clear, low-friction CTA (not "let's schedule a call")
Email style rules (strict):
- Plain text only — no markdown formatting
- Subject line: short, specific, no clickbait
- 3-5 sentences max for cold outreach
- No generic openers ("I came across your company")
- No buzzwords ("synergy", "leverage", "innovative")
- One clear ask, not multiple options
Output Format
Research Summary
- Target: name, title, company
- Hook: the personalization angle and why it works
- Goal: what you want from this outreach
Email Draft
To: email
Subject: [specific subject line]
[Plain text email body — no markdown]
Subject Line Alternatives
- Alternative 1
- Alternative 2
LinkedIn Message (if requested)
- Connection request (<300 characters)
- Follow-up message after connection
Why This Approach
| Element | Reasoning |
|---|
| Hook | why this angle was chosen |
| CTA | why this ask is appropriate |
| Tone | why this register was chosen |
Follow-Up Sequence
- Day 3: brief follow-up angle
- Day 7: new value-add angle
- Day 14: break-up message approach
