digital-marketing-pro

Design A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.

Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.

Audit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini.

Optimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms.

Portfolio-level agency dashboard aggregating health metrics across all client brands — campaign status, budget pacing, KPI attainment, team utilization. Use when reviewing cross-brand portfolio health, preparing for agency leadership standups, or getting a single-view snapshot of all client accounts.

Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.

Detect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns.

Set up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.

Run multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation.

Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.

Check campaign autopilot status. Use when: health scores, auto-corrections, guardrail review, campaigns needing attention.

Find referring domains that link to your competitors but not to you, ranked by an opinionated outreach-priority score with DR / link-overlap / traffic / topical relevance. Use when: planning link-building campaigns, qualifying digital-PR prospects, or running quarterly backlink-gap audits.

Set up or update a brand profile. Use when: new brand onboarding, client setup, brand switching, context update.

Optimize budget allocation. Use when: channel spend reallocation, data-driven budget planning, ROI-based justification.

Track budget pacing in real time. Use when: cross-platform spend tracking, overspend alerts, reallocation recommendations.

Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act Article 50 (applicable 2 Aug 2026); embedding visible AI-generation disclosure in assets; meeting brand-trust transparency requirements.

Audit a brand's existing live campaigns across every active channel — paid, organic, email, social, content, SEO. Produce a current-state inventory, quick-wins backlog, and red-flags list. Use during agency onboarding or before any /campaign-plan refresh.

Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.

Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.

Check active campaign status. Use when: cross-platform execution history, performance metrics, pending approvals.

Run the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.

Assess customer churn risk. Use when: churn scoring, at-risk segment identification, intervention playbook generation.

Generate client-facing reports. Use when: white-labeled performance report with KPIs, trends, strategic recommendations.

Analyze customer cohorts. Use when: acquisition cohorts, retention curves, LTV by cohort, behavioral segmentation.

Set up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts.

Create competitor comparison pages. Use when: "X vs Y" layouts, alternatives pages, feature matrices, roundup pages.

Set up an MCP connector. Use when: connecting Google Ads, Salesforce, Mailchimp, or any service to the plugin.

Create detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.

Scan content library for decay signals: declining traffic, falling rankings, outdated stats, dropped AI citations. Prioritizes refresh opportunities by business impact. Use when identifying content that needs refreshing, recovering lost traffic, or auditing for stale and underperforming content.

Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.

Repurpose content across channels. Use when: blog-to-social, webinar-to-article, pillar derivatives, format adaptation.

Load brand context for marketing tasks. Use when: setting up brands, switching context, or needing industry benchmarks.

Run Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.

Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.

One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. Use this the first time a Cowork user installs DMP OR when brand profiles aren't persisting across sessions.

Design structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creative performance, or building a testing playbook across advertising platforms.

Switch brand credentials. Use when: activating the correct API keys for MCP servers in multi-client workflows.

Sync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive.

Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.

Map invisible buyer journeys. Use when: tracking unattributed discovery, Reddit, AI chatbots, or word-of-mouth.