backlink-gap

name	backlink-gap
description	Find referring domains that link to your competitors but not to you, ranked by an outreach-priority score (0.40 DR + 0.25 link-overlap + 0.20 traffic + 0.15 topical relevance) — outputs a four-gate quality scorecard, a 30-prospect outreach shortlist, broken-link candidates, and pre-filled outreach templates. Triggers on "/digital-marketing-pro:backlink-gap", "where are competitors getting links we aren't", "plan a link-building campaign", "quarterly backlink audit", "first 50 link targets for a new client". Consumes backlink CSV exports from the brand's connected backlink MCP, runs scripts/backlink_gap.py, reads the brand profile for DR thresholds and voice, and hands off to /digital-marketing-pro:digital-pr and /digital-marketing-pro:pr-pitch.
argument-hint	[brand-name]
user-invocable	true

/digital-marketing-pro:backlink-gap

Purpose

Identify the highest-leverage backlink prospects — domains that link to multiple competitors but not to you — and rank them by an opinionated priority score that combines authority, link-overlap signal, downstream traffic, and topical relevance. Produces a numbered output bundle ready for outreach handoff.

Context efficiency

Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List ${CLAUDE_PLUGIN_DATA}/<brand>/ before opening files. On re-invocation mid-session, skip files already in context.

When to Use