| name | marketing-quickref |
| namespace | aiwg |
| platforms | ["all"] |
| kernel | true |
| description | AUTO-INVOKE when user mentions marketing, campaign, brand, content production, audience persona, copy, social media, marketing intake, approval workflow. Marketing framework quick reference — discovery phrases for campaign intake, brand compliance, content production, audience synthesis, approval workflows. |
Marketing Framework — Quick Reference
This is your always-loaded directory for the AIWG media-marketing-kit framework (33 skills — the largest by skill count). It does not list every skill. Instead, it teaches the framework's domains and gives you curated search phrases that map to aiwg discover lookups.
Canonical access pattern: discover → show
When you find a candidate via aiwg discover, fetch its body with aiwg show <type> <name>. Never use find, ls, Glob, or direct Read on <provider>/skills/ paths — those reflect the kernel-pivot deploy state, not the full surface.
aiwg discover "<phrase>"
aiwg show skill <name>
If your platform's Skill tool errors on a non-kernel skill (expected — most aren't kernel), the fallback is aiwg show, never filesystem browsing. Last-resort if aiwg itself is broken: read directly from $AIWG_ROOT/agentic/code/... (the canonical corpus, always present).
How to use this quickref
- Identify the capability domain the user's need belongs to
- Pick a curated phrase from that domain (or paraphrase the user's words)
- Run
aiwg discover "<phrase>" and surface the top match (or top-3) to the user
Do not enumerate skills from memory. Discovery is the lookup surface.
What this framework is for
Full marketing operations stack: campaign strategy and intake, content production (briefs / scripts / asset production), audience synthesis, brand compliance and identity refinement, multi-stakeholder approval workflows, performance analytics, and crisis / event / email / social-strategy primitives.
Capability domains
| Domain | Covers |
|---|
| Intake & strategy | Campaign intake forms, audience synthesis, competitive intel |
| Brand | Identity refinement, compliance, audit/review |
| Production | Creative briefs, asset production, video, email, social, content planning |
| Approval & QA | Multi-stakeholder approval routing, asset QA protocol |
| Analytics & reporting | Campaign analytics, performance digests, attribution |
| Operations | Project status, retrospectives, kickoffs, data pipelines |
| Cross-cutting | Crisis response, legal compliance, budget review, PR launch |
Curated discovery phrases
Intake & strategy
aiwg discover "marketing intake wizard"
aiwg discover "intake start campaign"
aiwg discover "intake from campaign"
aiwg discover "audience synthesis"
aiwg discover "competitive intel"
aiwg discover "competitive analysis"
Brand
aiwg discover "brand identity refinement"
aiwg discover "brand compliance"
aiwg discover "brand audit"
aiwg discover "brand review"
Production
aiwg discover "creative brief"
aiwg discover "asset production"
aiwg discover "pick a visual theme"
aiwg discover "create five hero directions"
aiwg discover "manage design templates"
aiwg discover "stop repeating the same aesthetic"
aiwg discover "video production"
aiwg discover "email campaign"
aiwg discover "social strategy"
aiwg discover "event marketing"
aiwg discover "sales enablement"
aiwg discover "content planning"
Approval & QA
aiwg discover "approval workflow"
aiwg discover "qa protocol"
Analytics & reporting
aiwg discover "campaign analytics"
aiwg discover "performance digest"
aiwg discover "data pipeline marketing"
aiwg discover "marketing review synthesis"
Operations
aiwg discover "marketing status"
aiwg discover "marketing retrospective"
aiwg discover "campaign kickoff"
aiwg discover "pr launch"
Cross-cutting
aiwg discover "crisis response"
aiwg discover "legal compliance"
aiwg discover "budget review"
Phase model
Intake → Strategy → Production → Distribution → Analytics → Retrospective
marketing-intake creative-brief approval-workflow campaign-analytics
intake-start-campaign asset-production qa-protocol performance-digest
video-production
email-campaign
social-strategy
Artifact directory layout
.aiwg/marketing/
├── intake/ # Campaign intake forms, brand profiles
├── strategy/ # Audience, positioning, channel mix
├── production/ # Creative briefs, asset specs
├── assets/ # Produced creative (links / metadata)
├── analytics/ # Performance reports, attribution
└── retrospectives/ # Lessons learned per campaign
When the curated phrases don't fit
aiwg discover "<your need, paraphrased>" --limit 5
Anti-pattern: don't enumerate
If a user asks "what marketing skills are available?", do not list from this skill. Run:
aiwg discover --type skill --limit 20 "<their interest area>"
