marketing-quickref

name	marketing-quickref
namespace	aiwg
platforms	["all"]
kernel	true
description	AUTO-INVOKE when user mentions marketing, campaign, brand, content production, audience persona, copy, social media, marketing intake, approval workflow. Marketing framework quick reference — discovery phrases for campaign intake, brand compliance, content production, audience synthesis, approval workflows.

Marketing Framework — Quick Reference

This is your always-loaded directory for the AIWG media-marketing-kit framework (33 skills — the largest by skill count). It does not list every skill. Instead, it teaches the framework's domains and gives you curated search phrases that map to aiwg discover lookups.

Canonical access pattern: discover → show

When you find a candidate via aiwg discover, fetch its body with aiwg show <type> <name>. Never use find, ls, Glob, or direct Read on <provider>/skills/ paths — those reflect the kernel-pivot deploy state, not the full surface.

aiwg discover "<phrase>"             # find — returns ranked candidates
aiwg show skill <name>               # fetch — streams the SKILL.md body

If your platform's Skill tool errors on a non-kernel skill (expected — most aren't kernel), the fallback is aiwg show, never filesystem browsing. Last-resort if aiwg itself is broken: read directly from $AIWG_ROOT/agentic/code/... (the canonical corpus, always present).

How to use this quickref

1. Identify the capability domain the user's need belongs to
2. Pick a curated phrase from that domain (or paraphrase the user's words)
3. Run aiwg discover "<phrase>" and surface the top match (or top-3) to the user

Do not enumerate skills from memory. Discovery is the lookup surface.

What this framework is for

Full marketing operations stack: campaign strategy and intake, content production (briefs / scripts / asset production), audience synthesis, brand compliance and identity refinement, multi-stakeholder approval workflows, performance analytics, and crisis / event / email / social-strategy primitives.

Capability domains

Domain	Covers
Intake & strategy	Campaign intake forms, audience synthesis, competitive intel
Brand	Identity refinement, compliance, audit/review
Production	Creative briefs, asset production, video, email, social, content planning
Approval & QA	Multi-stakeholder approval routing, asset QA protocol
Analytics & reporting	Campaign analytics, performance digests, attribution
Operations	Project status, retrospectives, kickoffs, data pipelines
Cross-cutting	Crisis response, legal compliance, budget review, PR launch

Curated discovery phrases

Intake & strategy

aiwg discover "marketing intake wizard"        # → marketing-intake-wizard (score 1.00)
aiwg discover "intake start campaign"          # → intake-start-campaign
aiwg discover "intake from campaign"           # → intake-from-campaign
aiwg discover "audience synthesis"             # → audience-synthesis
aiwg discover "competitive intel"              # → competitive-intel (score 0.82)
aiwg discover "competitive analysis"           # → competitive-analysis

Brand

aiwg discover "brand identity refinement"      # → brand-identity-refinement
aiwg discover "brand compliance"               # → brand-compliance
aiwg discover "brand audit"                    # → brand-audit
aiwg discover "brand review"                   # → brand-review

Production

aiwg discover "creative brief"                 # → creative-brief (score 0.93)
aiwg discover "asset production"               # → asset-production
aiwg discover "pick a visual theme"             # → theme-manager
aiwg discover "create five hero directions"     # → theme-manager
aiwg discover "manage design templates"         # → theme-manager
aiwg discover "stop repeating the same aesthetic" # → theme-manager / theme-rotation
aiwg discover "video production"               # → video-production
aiwg discover "email campaign"                 # → email-campaign
aiwg discover "social strategy"                # → social-strategy
aiwg discover "event marketing"                # → event-marketing
aiwg discover "sales enablement"               # → sales-enablement
aiwg discover "content planning"               # → content-planning

Approval & QA

aiwg discover "approval workflow"              # → approval-workflow
aiwg discover "qa protocol"                    # → qa-protocol

Analytics & reporting

aiwg discover "campaign analytics"             # → campaign-analytics (score 0.93)
aiwg discover "performance digest"             # → performance-digest
aiwg discover "data pipeline marketing"        # → data-pipeline
aiwg discover "marketing review synthesis"     # → review-synthesis

Operations

aiwg discover "marketing status"               # → marketing-status
aiwg discover "marketing retrospective"        # → marketing-retrospective
aiwg discover "campaign kickoff"               # → campaign-kickoff
aiwg discover "pr launch"                      # → pr-launch

Cross-cutting

aiwg discover "crisis response"                # → crisis-response
aiwg discover "legal compliance"               # → legal-compliance
aiwg discover "budget review"                  # → budget-review

Phase model

Intake → Strategy → Production → Distribution → Analytics → Retrospective
   marketing-intake     creative-brief     approval-workflow     campaign-analytics
   intake-start-campaign asset-production  qa-protocol           performance-digest
                        video-production
                        email-campaign
                        social-strategy

Artifact directory layout

.aiwg/marketing/
├── intake/           # Campaign intake forms, brand profiles
├── strategy/         # Audience, positioning, channel mix
├── production/       # Creative briefs, asset specs
├── assets/           # Produced creative (links / metadata)
├── analytics/        # Performance reports, attribution
└── retrospectives/   # Lessons learned per campaign

When the curated phrases don't fit

aiwg discover "<your need, paraphrased>" --limit 5

Anti-pattern: don't enumerate

If a user asks "what marketing skills are available?", do not list from this skill. Run:

aiwg discover --type skill --limit 20 "<their interest area>"