ai-writing-formulas

# SEOSONA SOP: Standard AI Writing Formulas > Status: Used by Content Creator & Social Media Manager When using AI to generate content, directly pasting a topic and asking it to write results in generic, robotic text. The key to high-quality AI writing is providing a structural framework (formula) and a skeleton outline before letting the AI generate the final prose. ## Step 1: Choose a Formula Choose 1 of the 4 primary copywriting formulas based on the content's goal: 1. **PAS (Problem - Agitation - Solution)** - *Use for*: Highlighting a common pain point and solving it. Great for X/Twitter and short-form. - *Structure*: State the problem -> Deepen the pain -> Provide the solution. 2. **QUEST (Qualify - Understand - Educate - Stimulate - Transition)** - *Use for*: Teaching someone how to do something (tutorials, guides, methodologies). 3. **SCAR (Story - Conflict - Aha - Result)** - *Use for*: Telling true stories from personal experience. Highly authentic. 4. **AIDA (Attention - Interest - Desire - Action)** - *Use for*: Product launches, new tools, or addressing cold audiences. ## Step 2: Build the Skeleton Outline Instead of asking the AI to outline, write 5-8 bullet points mapping out each stage of the formula. - Determine exactly what data, numbers, or arguments go into each section. - **Example (PAS for Reddit SEO)**: - *Hook*: Reddit SEO is a trap, not an opportunity. - *P*: Everyone is rushing to Reddit SEO, data looks great. - *A*: 3 specific reasons why it's a trap. - *S*: 3 things you should actually do instead. - *Action*: Call to action. ## Step 3: AI Translation Provide the chosen formula and the specific skeleton outline to the AI. The AI's role is strictly to translate the skeleton into smooth prose, acting as the builder while you remain the architect.