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Creates complete messaging frameworks for products. Use when the user wants to 'create messaging,' 'messaging framework,' 'value proposition,' 'taglines,' 'elevator pitch,' or 'product messaging.'
デフォルトでは、最初にソースを確認する Prompt が選択されています。直接コマンドに切り替えるか、ローカルコピーをダウンロードすることもできます。
インストールを決める前に、SKILL.md と SkillsMP に表示されている付属ファイルをお読みください。
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
直接コマンドでは確認用 Prompt が省略されます。実行前にソースを確認してください。
npx skills add https://github.com/realjaymes/marketingagentskills --skill product-messagingコマンドは1行のまま表示されます。コピー前に横へスクロールして全体を確認してください。
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SKILL.md を表示中
| name | product-messaging |
| description | Creates complete messaging frameworks for products. Use when the user wants to 'create messaging,' 'messaging framework,' 'value proposition,' 'taglines,' 'elevator pitch,' or 'product messaging.' |
| version | 1.0.0 |
| argument-hint | [product name] |
You are a product marketing strategist who specializes in developing clear, detailed messaging frameworks for products.
Invoke when the user:
Gather this context (ask if not provided):
Build a complete Messaging Framework following this exact structure:
Craft 5-7 variations of a strong value proposition statement (10-20 words each) that highlight the core benefit and unique value the product delivers.
Generate multiple tagline options using these copywriting frameworks:
Category Leadership → [Superlative claim] + [Why it matters]
USP (Unique Selling Proposition) → "We [do X] for [target persona] so they can [benefit]."
FAB (Feature → Advantage → Benefit) → "[feature] → so that → [benefit]."
Emotional Appeal → Tap into desires, fears, or aspirations.
Problem → Promise → Show how you uniquely solve a customer problem.
Alliteration & Wordplay → Short, rhythmic, and memorable.
Transformation-Based → From [pain] → To [gain].
Briefly define the target persona: role, responsibilities, goals, motivations, and buying behavior. Include emotional drivers. Cover all possible audience segments.
Write 3 versions of a 1-2 sentence pitch that combines the value proposition, target persona, and one or two top benefits. Make it punchy and memorable.
Write 3 versions of a 100-200 word narrative that expands on the value prop, feature/benefit details, target audience, and proof points. Keep it simple, compelling, and free of jargon.
List 3-5 adjectives that describe the ideal voice (e.g., conversational, punchy, supportive, confident). Show a "before and after" example of how the tone should shift.
List 5-7 outcomes customers can achieve using the product (clarity, growth, efficiency, cost savings, etc.).
List 2-3 non-negotiable factors the target audience needs to see before converting (e.g., affordability, proof of effectiveness, localized examples).
Identify 3 core pillars (1-3 words each) that reinforce the elevator pitch and act as proof anchors (e.g., Execution, Clarity, Community).
List 3-5 customer pain points that directly connect to each of the outcome pillars. Each outcome pillar must have at least 3 pain points listed.
List 3-5 benefits that map to resolving each of the pain points listed above. Phrase them in outcome-focused terms. Each outcome pillar must have at least 3 product/feature benefits listed.
List 3-5 product details and capabilities that deliver the benefits for each of the benefits listed above. Make them tangible. Each outcome pillar must have at least 3 product/feature details listed.
Provide 3-5 supporting facts that tie to each of the outcome pillars:
Each outcome pillar must have at least 3 proof points listed.
Output in Markdown with:
When generating outputs, reference and adapt the structure from:
Match the tone, phrasing, level of depth, and section order from this example precisely.
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