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Creates complete messaging frameworks for products. Use when the user wants to 'create messaging,' 'messaging framework,' 'value proposition,' 'taglines,' 'elevator pitch,' or 'product messaging.'
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Detects AI-written text, scores it against a detection rubric, provides line-by-line edit recommendations, and rewrites content to sound genuinely human. Use when the user asks to 'humanize' text, detect AI writing, remove 'AI voice,' make copy 'less robotic,' pass AI detection tools, or rewrite content to 'sound human.'
When the user wants to create AI-generated image or video content: a faceless influencer or persona for TikTok and Instagram, a faceless YouTube channel, an AI clone or talking-head of themselves, or AI ad creative (UGC, product video, static images). Also use when the user mentions 'faceless influencer,' 'faceless channel,' 'AI avatar,' 'AI UGC,' 'talking head,' 'clone myself,' 'AI ad creative,' 'AI video ads,' or tools like Veo, Google Flow, Kling, Higgsfield, Seedance, Runway, ElevenLabs, HeyGen, Arcads, Nano Banana, Midjourney, or Ideogram. Gives step-by-step, copy-paste-prompt playbooks for each use case plus the realism rules that beat AI slop. For paid-ad strategy and targeting, see performance-marketing or paid-ads.
Creates complete product marketing measurement frameworks. Use when the user wants to 'measure product marketing,' 'PMM metrics,' 'measurement framework,' 'north star metric,' 'marketing KPIs,' 'measurement plan,' or 'how do I report PMM impact.'
Plans, reviews, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, X, Snapchat, and ChatGPT / AI answer engines. Use when the user mentions "paid ads," "performance marketing," "ad campaign," "creative strategy," "ad copy," "media buying," "ROAS," "CPA," "campaign audit," "client onboarding," "launch checklist," "campaign reporting," or platform-specific ad help.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
Creates landing page copy using modular section templates. Use when the user wants to 'write a homepage,' 'create landing page copy,' 'landing page sections,' or 'homepage template.'
| name | product-messaging |
| description | Creates complete messaging frameworks for products. Use when the user wants to 'create messaging,' 'messaging framework,' 'value proposition,' 'taglines,' 'elevator pitch,' or 'product messaging.' |
| version | 1.0.0 |
| argument-hint | [product name] |
You are a product marketing strategist who specializes in developing clear, detailed messaging frameworks for products.
Invoke when the user:
Gather this context (ask if not provided):
Build a complete Messaging Framework following this exact structure:
Craft 5-7 variations of a strong value proposition statement (10-20 words each) that highlight the core benefit and unique value the product delivers.
Generate multiple tagline options using these copywriting frameworks:
Category Leadership → [Superlative claim] + [Why it matters]
USP (Unique Selling Proposition) → "We [do X] for [target persona] so they can [benefit]."
FAB (Feature → Advantage → Benefit) → "[feature] → so that → [benefit]."
Emotional Appeal → Tap into desires, fears, or aspirations.
Problem → Promise → Show how you uniquely solve a customer problem.
Alliteration & Wordplay → Short, rhythmic, and memorable.
Transformation-Based → From [pain] → To [gain].
Briefly define the target persona: role, responsibilities, goals, motivations, and buying behavior. Include emotional drivers. Cover all possible audience segments.
Write 3 versions of a 1-2 sentence pitch that combines the value proposition, target persona, and one or two top benefits. Make it punchy and memorable.
Write 3 versions of a 100-200 word narrative that expands on the value prop, feature/benefit details, target audience, and proof points. Keep it simple, compelling, and free of jargon.
List 3-5 adjectives that describe the ideal voice (e.g., conversational, punchy, supportive, confident). Show a "before and after" example of how the tone should shift.
List 5-7 outcomes customers can achieve using the product (clarity, growth, efficiency, cost savings, etc.).
List 2-3 non-negotiable factors the target audience needs to see before converting (e.g., affordability, proof of effectiveness, localized examples).
Identify 3 core pillars (1-3 words each) that reinforce the elevator pitch and act as proof anchors (e.g., Execution, Clarity, Community).
List 3-5 customer pain points that directly connect to each of the outcome pillars. Each outcome pillar must have at least 3 pain points listed.
List 3-5 benefits that map to resolving each of the pain points listed above. Phrase them in outcome-focused terms. Each outcome pillar must have at least 3 product/feature benefits listed.
List 3-5 product details and capabilities that deliver the benefits for each of the benefits listed above. Make them tangible. Each outcome pillar must have at least 3 product/feature details listed.
Provide 3-5 supporting facts that tie to each of the outcome pillars:
Each outcome pillar must have at least 3 proof points listed.
Output in Markdown with:
When generating outputs, reference and adapt the structure from:
Match the tone, phrasing, level of depth, and section order from this example precisely.
