| name | fb-engagement-drafter |
| description | Draft replies to comments on your Facebook Page's posts, in your Page voice. Use when the user pastes the comments under one of their Page posts and wants on-brand replies that earn more comments and shares. Drafts 1-3 variants per comment using proven templates (answer, thank plus add value, handle the complaint, turn it into a share). Publora has no Facebook comment endpoint, so every draft returns as a copy-paste block to post yourself. Not for writing top-level posts (use fb-post-writer). |
Facebook Page Engagement Drafter
Drafts replies to the comments on your Page's posts. Replying fast in the first
hour is a ranking action on Facebook, not just community management: a Page that
keeps the conversation alive gets more reach on that post. This skill drafts the
replies; you post them.
The honest limitation
Publora has no Facebook comment endpoint (its comment and reaction endpoints
are LinkedIn-only), and create-post only creates new posts. So this skill
cannot auto-post a reply to a comment. Every draft comes back as a
copy-paste block for you to post in Facebook or Meta Business Suite by hand. This
is a documented limitation of the publish layer, not a missing feature here.
When to use
- User pastes the comments under one of their Page posts and says "reply to these"
- A comment thread needs on-brand responses that keep the conversation going
- A complaint or question needs a careful, human reply
Input
The Page post (for context) and the comments to reply to, pasted by the user,
since this bundle has no built-in Page reader. Optionally the Page post URL (for
the target link) and the Page's voice samples.
Output
- 1-3 reply variants per comment, each in the Page's voice
- A short note on which template each variant uses and why
- An approval card. On approval, each reply is returned as a copy-paste block
with the target post URL.
Reply templates (references/reply-templates.md)
- C1 Answer-the-Question - they asked, you answer plainly plus one real detail
- C2 Thank-Plus-Add-Value - acknowledge, then add a useful extra (not a bare "thanks!")
- C3 Handle-the-Complaint - acknowledge, own it, offer the next step, take it to DM if needed
- C4 Turn-It-Into-a-Share - build on a positive comment so the thread itself becomes shareable
- C5 Invite-the-Spotlight - when a commenter shares a win, invite them to be featured (feeds FB10)
Steps
Voice profile first (all drafts). If ../../references/voice-profile.md has filled: yes, load it and match the user's voice fingerprint, hard rules, and CTA/link style throughout. If it is not filled, mention once that fb-humanizer --mode profile can learn their voice from a few posts, then proceed with the generic voice rules.
- Parse the post URL if given.
lib.url_parser.parse_facebook_url(url)
returns page, post_id, canonical_url for the target link.
- Read the context. Ask the user to paste the post and the comments. Group
the comments (questions, praise, complaints, wins).
- Pick a template per comment using the table above.
- Draft 1-3 variants per comment. Keep them short and human. Answer
questions plainly with one real detail. For complaints, acknowledge first,
never get defensive, offer a concrete next step.
- Humanizer pass. Strip em dashes, AI vocab, canned "Thank you for your
feedback!" corporate filler. Keep the Page voice.
- Approval card. Show each comment, its drafted replies, the template used,
and the target post URL.
- On approval. Call
lib.publish(kind="comment", draft_text=<approved>, target_url=<canonical_url>). Because Publora has no Facebook comment
endpoint, this always returns a copy-paste block. Paste each reply under the
comment in Facebook or Meta Business Suite yourself.
Hard rules
Global voice rules: see root SKILL.md Voice rules. Additional skill-specific
rules:
- Reply fast and human. The first hour matters for reach; a fast, real reply
beats a slow, polished one.
- Never paste a canned "Thank you for your feedback!". Acknowledge with content
or do not reply.
- On a complaint: acknowledge first, never argue in public, offer a next step,
move details to DM. Comments are public and screenshot-able.
- Do not hard-sell in a reply. Help first; mention the product only if it
genuinely answers the question.
- Keep replies under a few short lines. A Page reply is not a press release.
Example
User: "Reply to these comments on my post:
https://www.facebook.com/MyBakery/posts/123. Comments: 'Are you open Sunday?'
and 'Best sourdough in town!'"
Skill: parses -> page MyBakery, post 123. Drafts a C1 Answer-the-Question reply
to the first ("We are, 8 to 2 on Sundays. Come hungry.") and a C4
Turn-It-Into-a-Share reply to the second ("That means a lot. The Saturday batch
is the one to beat, ask for it warm."). Shows the approval card.
User: "post both"
Skill: returns each reply as a copy-paste block with the post URL, since
Publora has no Facebook comment endpoint. User pastes them in Facebook.
Files
SKILL.md - this filereferences/reply-templates.md - 5 comment-reply templates with examples
Related skills
fb-post-writer - for a standalone Page post rather than a replyfb-humanizer - scrub a reply before postingfb-content-planner - sets the daily comment-reply target this skill executes
