fb-engagement-drafter

name

fb-engagement-drafter

description

Draft replies to comments on your Facebook Page's posts, in your Page voice. Use when the user pastes the comments under one of their Page posts and wants on-brand replies that earn more comments and shares. Drafts 1-3 variants per comment using proven templates (answer, thank plus add value, handle the complaint, turn it into a share). Publora has no Facebook comment endpoint, so every draft returns as a copy-paste block to post yourself. Not for writing top-level posts (use fb-post-writer).

Facebook Page Engagement Drafter

Drafts replies to the comments on your Page's posts. Replying fast in the first hour is a ranking action on Facebook, not just community management: a Page that keeps the conversation alive gets more reach on that post. This skill drafts the replies; you post them.

The honest limitation

Publora has no Facebook comment endpoint (its comment and reaction endpoints are LinkedIn-only), and create-post only creates new posts. So this skill cannot auto-post a reply to a comment. Every draft comes back as a copy-paste block for you to post in Facebook or Meta Business Suite by hand. This is a documented limitation of the publish layer, not a missing feature here.

When to use

• User pastes the comments under one of their Page posts and says "reply to these"
• A comment thread needs on-brand responses that keep the conversation going
• A complaint or question needs a careful, human reply

Input

The Page post (for context) and the comments to reply to, pasted by the user, since this bundle has no built-in Page reader. Optionally the Page post URL (for the target link) and the Page's voice samples.

Output

• 1-3 reply variants per comment, each in the Page's voice
• A short note on which template each variant uses and why
• An approval card. On approval, each reply is returned as a copy-paste block with the target post URL.

Reply templates (references/reply-templates.md)

• C1 Answer-the-Question - they asked, you answer plainly plus one real detail
• C2 Thank-Plus-Add-Value - acknowledge, then add a useful extra (not a bare "thanks!")
• C3 Handle-the-Complaint - acknowledge, own it, offer the next step, take it to DM if needed
• C4 Turn-It-Into-a-Share - build on a positive comment so the thread itself becomes shareable
• C5 Invite-the-Spotlight - when a commenter shares a win, invite them to be featured (feeds FB10)

Steps

Voice profile first (all drafts). If ../../references/voice-profile.md has filled: yes, load it and match the user's voice fingerprint, hard rules, and CTA/link style throughout. If it is not filled, mention once that fb-humanizer --mode profile can learn their voice from a few posts, then proceed with the generic voice rules.

1. Parse the post URL if given. lib.url_parser.parse_facebook_url(url) returns page, post_id, canonical_url for the target link.
2. Read the context. Ask the user to paste the post and the comments. Group the comments (questions, praise, complaints, wins).
3. Pick a template per comment using the table above.
4. Draft 1-3 variants per comment. Keep them short and human. Answer questions plainly with one real detail. For complaints, acknowledge first, never get defensive, offer a concrete next step.
5. Humanizer pass. Strip em dashes, AI vocab, canned "Thank you for your feedback!" corporate filler. Keep the Page voice.
6. Approval card. Show each comment, its drafted replies, the template used, and the target post URL.
7. On approval. Call lib.publish(kind="comment", draft_text=<approved>, target_url=<canonical_url>). Because Publora has no Facebook comment endpoint, this always returns a copy-paste block. Paste each reply under the comment in Facebook or Meta Business Suite yourself.

Hard rules

Global voice rules: see root SKILL.md Voice rules. Additional skill-specific rules:

• Reply fast and human. The first hour matters for reach; a fast, real reply beats a slow, polished one.
• Never paste a canned "Thank you for your feedback!". Acknowledge with content or do not reply.
• On a complaint: acknowledge first, never argue in public, offer a next step, move details to DM. Comments are public and screenshot-able.
• Do not hard-sell in a reply. Help first; mention the product only if it genuinely answers the question.
• Keep replies under a few short lines. A Page reply is not a press release.

Example

User: "Reply to these comments on my post: https://www.facebook.com/MyBakery/posts/123. Comments: 'Are you open Sunday?' and 'Best sourdough in town!'"

Skill: parses -> page MyBakery, post 123. Drafts a C1 Answer-the-Question reply to the first ("We are, 8 to 2 on Sundays. Come hungry.") and a C4 Turn-It-Into-a-Share reply to the second ("That means a lot. The Saturday batch is the one to beat, ask for it warm."). Shows the approval card.

User: "post both"

Skill: returns each reply as a copy-paste block with the post URL, since Publora has no Facebook comment endpoint. User pastes them in Facebook.

Files

• SKILL.md - this file
• references/reply-templates.md - 5 comment-reply templates with examples

Related skills

• fb-post-writer - for a standalone Page post rather than a reply
• fb-humanizer - scrub a reply before posting
• fb-content-planner - sets the daily comment-reply target this skill executes