skyyrose-social-social-media-calendar

name	skyyrose-social-social-media-calendar
description	Builds SkyyRose weekly and monthly content calendars with daily pillar themes, collection-voice assignments, format specs, and optimal posting times for Instagram, TikTok, Pinterest, and X.
allowed-tools	Read Write Edit Glob

SkyyRose Social — Social Media Calendar

When to Use This Skill

• Planning the upcoming week's or month's posts across all active SkyyRose platforms
• Assigning the correct collection voice to each scheduled content slot
• Filling in a monthly calendar that accounts for drop windows and Monthly Specials
• Generating a batch-creation guide so one shoot session covers a full week
• Onboarding a social coordinator who needs a repeatable daily structure

DO NOT use this skill for building the overall platform strategy (use skyyrose-social-social-media-strategy) or writing individual post captions (use skyyrose-social-instagram-carousel, skyyrose-social-tiktok-script). This skill handles scheduling and structure, not content writing.

---

Brand Canon (non-negotiable)

• Tagline is verbatim: Luxury Grows from Concrete. Period included. Use in Friday exclusivity posts and Month 4 drop hype — never paraphrase.
• Daily collection voice discipline: Every planned slot must note which collection it represents — and that collection's voice is locked. Black Rose = armor. Love Hurts = bloodline. Signature = the standard. Kids = little royalty.
• No urgency-manipulation language in any calendar slot description. Exclusivity is stated as fact, not manufactured pressure.
• Products by NAME in every slot description. "BLACK Rose Crewneck" not "br-001". Downstream creators pull from calendar descriptions.
• Oakland-first framing in Brand Story and Culture slots. Bay Area acceptable; The Town preferred.

Full canon: ../skyyrose-content-engine/brand-guardrails.md

---

Phase 1: Brief

Required Inputs

Input	What to Confirm	Default
Calendar period	Week, 2 weeks, or full month?	2 weeks
Active platforms	Instagram, TikTok, Pinterest, X — which are active?	IG + TikTok primary
Upcoming drops / pre-orders	Any collection launches in this window?	Check catalog
Founder availability	Is Corey available for any on-camera slots?	Note in brief
UGC inventory	Any customer tags or community content to work in?	Check IG mentions

GATE: Confirm brief before building calendar. If a collection drop falls within the calendar window, it dominates Weeks 2-3 with elevated Product Showcase and Exclusivity ratios.

---

Phase 2: Outline

## Weekly Theme Structure

| Day | Pillar | Format | Collection Focus | Platform |
|-----|--------|--------|-----------------|---------|
| Mon | Brand Story | Carousel or long-caption static | Brand-wide or specific collection | IG Feed |
| Tue | Product Showcase | Reel / TikTok 15-30s | Active drop or featured SKU | IG Reels + TikTok |
| Wed | Culture & Community | UGC repost or community spotlight | Community-wide | IG Stories + X |
| Thu | Lifestyle | Styled outfit photo or mood board | Rotates by collection | IG Feed + Pinterest |
| Fri | Product Showcase | BTS video — production or packing | Current collection | TikTok + IG Reels |
| Sat | Exclusivity | Countdown, teaser, or sold-out flex | Drop-specific | IG Stories + X |
| Sun | REST or Engagement | Poll, Q&A, or community reply | N/A | IG Stories |

GATE: Approve weekly framework before filling in specific content slots.

---

Phase 3: Write

Daily Stories (in addition to feed posts)

• 2-3 Stories per day minimum
• Mix: behind-the-scenes production, product close-up detail shots, polls ("Which colorway?"), customer DM screenshots (with permission), repost of customer tags
• IG Story Highlights: one cover per collection (Black Rose, Love Hurts, Signature, Kids) + "Behind the Studio" + "Orders & Reviews"

---

Full Calendar Template — Per Slot

### [Day], [Date] — [Pillar]

**Platform:** [Instagram / TikTok / X / Pinterest]
**Format:** [Static / Carousel / Reel / TikTok / Story / Pin]
**Collection:** [Black Rose / Love Hurts / Signature / Kids Capsule / Brand-wide]
**Voice note:** [1-line reminder of this collection's register, e.g., "Armor. Gothic luxury. 'Concrete answering back.'"]
**Topic:** [Specific post topic — product name by name, or brand story angle]
**Post time (PST):** [HH:MM]
**CTA:** [What we want audience to do — comment, link in bio, DM, save]
**Visual note:** [Color palette cue, shot direction, or mood reference from The Five]
**Caption hook:** [First sentence only — must stop scroll before the "...more" break]

---

2-Week Production Calendar — SkyyRose Template

WEEK 1

Mon — Brand Story
  IG Feed | Static + long caption | Brand-wide
  Voice: Corey's origin. Oakland concrete → SkyyRose.
  Topic: "Why I Started SkyyRose" founder post — pull from interview notes
  Time: 11:00 AM PST
  CTA: "Save this and share it with someone from The Town."
  Visual: Warm, golden, minimal — Fear of God tonal restraint meets Oaklandish roots

Tue — Product Showcase
  IG Reels + TikTok | 15-30s video | [Active drop collection]
  Voice: Match to collection (see brand-guardrails.md §3)
  Topic: Hero product reveal — first look, styled on body
  Time: 12:00 PM PST (both platforms)
  CTA: "Link in bio — pre-order open now" or "Comment DROP for early access"
  Visual: Dark, editorial, 4:5 crop for Reel still frame

Wed — Culture & Community
  IG Stories + X | Repost or spotlight | Community-wide
  Topic: Feature a customer tag or Oakland cultural moment
  Time: 12:00 PM PST (Stories), 8:00 AM PST (X thread)
  CTA: "Tag @skyyroseco in your fit" / "Quote-tweet with your city"
  Visual: Customer's own photo (request permission), repurpose with IG Stories sticker overlay

Thu — Lifestyle
  IG Feed + Pinterest | Styled outfit photo | Rotate by collection week over week
  Topic: "How to wear [Product Name] in The Town" — context-specific styling
  Time: 11:00 AM PST (IG), schedule via Tailwind (Pinterest)
  CTA: "Save to your style board" / "Shop the exact look — link in bio"
  Visual: Real Oakland setting preferred. Culture Kings energy for the pose; Kith polish for the edit

Fri — Product Showcase (BTS)
  TikTok + IG Reels | 30s BTS | Current collection
  Topic: Behind-the-scenes — packing an order, inspecting embroidery, or sewing detail
  Time: 9:00 PM PST (TikTok prime time), 7:00 PM PST (IG Reels)
  CTA: "Every order packed by hand — skyyrose.co"
  Visual: Close-up fabric texture, hands, real production environment — no staged studio

Sat — Exclusivity
  IG Stories + X | Countdown frame or sold-out flex
  Topic: "X orders shipped this week" or "Pre-order closes [date]" — stated as fact, not urgency theater
  Time: 10:00 AM PST
  CTA: "Pre-order at skyyrose.co before it closes"
  Visual: Product on clean dark background, gold/silver/crimson accent per collection

Sun — REST or Engagement
  IG Stories | Poll or Q&A
  Topic: "Which collection is your wardrobe right now?" or open question box for community
  Time: 2:00 PM PST
  CTA: "Reply — we actually read these"
  Visual: Simple branded frame, minimal text

---

WEEK 2 — Mirror structure, rotate collection focus
  Mon: Brand Story → shift to collection-specific story arc (e.g., "Why Black Rose exists")
  Tue: Product Showcase → different SKU or styling angle from same collection
  Wed: Culture & Community → Oakland landmarks, Black culture moment, or community spotlight
  Thu: Lifestyle → different collection than Week 1 Thursday
  Fri: BTS → production detail or founder workspace
  Sat: Exclusivity → different angle (waitlist, sold-out announcement, or teaser for next drop)
  Sun: Engagement → different poll question

---

Monthly Specials

Week	Special Focus	Notes
Week 1	"Behind the Brand" series	4 posts telling one brand story arc (Mon/Tue/Thu/Fri)
Week 2	Product deep-dive	One product, 4 angles over the week — fabric, styling, production, worn
Week 3	Community week	All UGC, customer spotlights, reposts, community Q&A
Week 4	Drop hype or next-month preview	Either close current pre-order window or seed next collection

---

Optimal Posting Times (PST — SkyyRose audience)

Platform	Best Days	Best Times (PST)
Instagram Feed	Mon, Tue, Thu, Fri	11am–1pm or 7–9pm
Instagram Reels	Tue, Thu, Sat	12pm or 8pm
TikTok	Mon–Sat	9am, 12pm, or 9pm
X / Twitter	Mon–Fri	8am, 12pm, or 5pm
Pinterest	Every day	Schedule via Tailwind — evergreen

---

Repurposing Map (per calendar slot)

Original Slot	Repurpose As	Platform
TikTok BTS video (Fri)	IG Reel, same week	Instagram
IG Feed product photo (Thu)	Pinterest pin with WC product link	Pinterest
X thread on drop (Sat)	IG Caption long-form version	Instagram Feed
IG Carousel (Mon)	Pinterest pin set — one per slide	Pinterest

---

Implementation

from agents.social_media_agent import SocialMediaAgent

agent = SocialMediaAgent()

# Generate a full product showcase post for a specific SKU to anchor Tuesday's slot
tuesday_post = agent.generate_post("br-001", "instagram", "product_launch")
print(tuesday_post.caption)       # Paste into Tuesday IG Feed slot
print(tuesday_post.hashtags)      # Add to first comment

# Generate BTS content for Friday's TikTok slot
friday_bts = agent.generate_post("br-001", "tiktok", "behind_scenes")
print(friday_bts.caption)

# Generate a campaign block if a collection drop is in the window
campaign = agent.generate_campaign(
    collection="black-rose",
    platforms=["instagram", "tiktok"],
    content_types=["product_launch", "behind_scenes", "engagement"]
)

# Smoke-test the social venture pipeline with a live SKU:
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001

// Content calendar row schema — one record per planned post
// Store in skyyrose/assets/data/social-calendar.json
{
  "week": "2026-W23",
  "slots": [
    {
      "date": "2026-06-02",
      "day": "Monday",
      "pillar": "brand_story",
      "platform": "instagram",
      "format": "carousel",
      "collection": "brand-wide",
      "product_name": null,
      "sku": null,
      "post_time_pst": "11:00",
      "cta": "Save this and share it with someone from The Town.",
      "voice_note": "Corey's origin. Oakland concrete to SkyyRose."
       
    
  

---

Example: 1-Week Calendar — BLACK Rose Crewneck Launch Week

Context: BLACK Rose Crewneck pre-order opens Thursday. Corey available Tuesday for a short on-camera segment.

Mon — Brand Story
  IG Feed | Carousel 5 slides | Black Rose
  Voice: "Armor. Gothic luxury. The concrete answers back."
  Topic: "Why Black Rose exists" — collection origin story, 5 slides
  Time: 11:00 AM PST
  CTA: "Save this. Something built for The Town drops Thursday."
  Hook: "This collection isn't fashion. It's armor."

Tue — Product Showcase (Corey on camera)
  TikTok + IG Reel | 30s talking-head + product reveal | Black Rose
  Voice: "You already stood up. Now dress like it."
  Topic: Corey holds up BLACK Rose Crewneck. Speaks 10 seconds about why he made it.
  Time: 12:00 PM PST
  CTA: "Pre-order opens Thursday. Link in bio."

Wed — Culture & Community
  IG Stories + X | Oakland Black culture moment | Community
  Topic: Repost a community member's Oakland winter fit. Tie to the armor theme.
  Time: 12:00 PM PST (Stories), 8:00 AM PST (X)
  CTA: "Tag us in your Town fits. Something built for exactly this weather drops Thursday."

Thu — LAUNCH DAY — Product Showcase
  IG Feed + TikTok + X | Full product reveal | Black Rose
  Topic: BLACK Rose Crewneck — full product images, construction details, pre-order live
  Time: 11:00 AM PST simultaneously on all platforms
  CTA: "Pre-order open now at skyyrose.co — limited run"
  Voice: Keep it earned, direct. "250 made. Pre-order is how you lock yours."

Fri — BTS
  TikTok + IG Reels | 30s | Black Rose
  Topic: Packing first pre-orders. Embroidery close-up. Hands folding the crewneck.
  Time: 9:00 PM PST
  CTA: "Every order packed by hand. skyyrose.co"

Sat — Exclusivity
  IG Stories + X | Pre-order status | Black Rose
  Topic: "Pre-orders are [X]% claimed. Once they're gone, they're gone."
  Time: 10:00 AM PST
  CTA: "Link in bio while pre-orders last."

Sun — Engagement
  IG Stories | Poll | Brand-wide
  Topic: "Black Rose or Signature — what's next on your SkyyRose wishlist?"
  Time: 2:00 PM PST

---

Anti-Patterns

• No collection voice notation in slots — If a calendar slot doesn't specify the collection register, whoever writes the caption may default to wrong language. Every slot must name the collection.
• Identical posting times on all platforms — IG Reels and TikTok share similar audience but different prime-time windows. TikTok peaks later in the evening; schedule accordingly.
• Over-planning 4+ weeks ahead — Week 3+ content should be blocked themes only, not specific topics. Drop windows shift; locked-in topics become stale.
• No flexibility buffer — Leave at least one slot per week unassigned for reactive cultural moments or trending audio opportunities.
• Monthly Specials ignored — Community Week (Week 3) consistently gets skipped in favor of product content. Community content drives the trust that makes product drops convert.
• Sunday always skipped — Engagement-only Sundays feel low-value but they drive the algorithmic favor that amplifies Monday's Brand Story post. Do not skip.

---

Recovery

• Missed posting days: Do not batch-post 3x in one day to "catch up". Skip the missed slot and resume the next scheduled post. Cramming signals desperation, not consistency.
• No UGC for Wednesday: Run a Community slot with an Oakland cultural moment (a piece of Bay Area history, a local event, a cultural reference that fits the brand) instead. Never manufacture UGC.
• Shoot day cancelled: Reschedule the week's video slots to the following week and fill with existing asset repurposes — an older carousel slide as a static post, a Pinterest pin cross-posted to IG Stories.
• Calendar not performing: Change one variable at a time — first test post time, then format, then caption hook. Never overhaul the entire calendar because one week underperformed.
• Cannot batch-create content: Block 90 minutes every Sunday to create the next week's text posts. Protect that window. A small consistent calendar beats an ambitious abandoned one.