Builds SkyyRose weekly and monthly content calendars with daily pillar themes, collection-voice assignments, format specs, and optimal posting times for Instagram, TikTok, Pinterest, and X.
Builds SkyyRose weekly and monthly content calendars with daily pillar themes, collection-voice assignments, format specs, and optimal posting times for Instagram, TikTok, Pinterest, and X.
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Read Write Edit Glob
SkyyRose Social — Social Media Calendar
When to Use This Skill
Planning the upcoming week's or month's posts across all active SkyyRose platforms
Assigning the correct collection voice to each scheduled content slot
Filling in a monthly calendar that accounts for drop windows and Monthly Specials
Generating a batch-creation guide so one shoot session covers a full week
Onboarding a social coordinator who needs a repeatable daily structure
DO NOT use this skill for building the overall platform strategy (use skyyrose-social-social-media-strategy) or writing individual post captions (use skyyrose-social-instagram-carousel, skyyrose-social-tiktok-script). This skill handles scheduling and structure, not content writing.
Brand Canon (non-negotiable)
Tagline is verbatim:Luxury Grows from Concrete. Period included. Use in Friday exclusivity posts and Month 4 drop hype — never paraphrase.
Daily collection voice discipline: Every planned slot must note which collection it represents — and that collection's voice is locked. Black Rose = armor. Love Hurts = bloodline. Signature = the standard. Kids = little royalty.
No urgency-manipulation language in any calendar slot description. Exclusivity is stated as fact, not manufactured pressure.
Products by NAME in every slot description. "BLACK Rose Crewneck" not "br-001". Downstream creators pull from calendar descriptions.
Oakland-first framing in Brand Story and Culture slots. Bay Area acceptable; The Town preferred.
Full canon: ../skyyrose-content-engine/brand-guardrails.md
Phase 1: Brief
Required Inputs
Input
What to Confirm
Default
Calendar period
Week, 2 weeks, or full month?
2 weeks
Active platforms
Instagram, TikTok, Pinterest, X — which are active?
IG + TikTok primary
Upcoming drops / pre-orders
Any collection launches in this window?
Check catalog
Founder availability
Is Corey available for any on-camera slots?
Note in brief
UGC inventory
Any customer tags or community content to work in?
Check IG mentions
GATE: Confirm brief before building calendar. If a collection drop falls within the calendar window, it dominates Weeks 2-3 with elevated Product Showcase and Exclusivity ratios.
Phase 2: Outline
## Weekly Theme Structure
| Day | Pillar | Format | Collection Focus | Platform |
|-----|--------|--------|-----------------|---------|
| Mon | Brand Story | Carousel or long-caption static | Brand-wide or specific collection | IG Feed |
| Tue | Product Showcase | Reel / TikTok 15-30s | Active drop or featured SKU | IG Reels + TikTok |
| Wed | Culture & Community | UGC repost or community spotlight | Community-wide | IG Stories + X |
| Thu | Lifestyle | Styled outfit photo or mood board | Rotates by collection | IG Feed + Pinterest |
| Fri | Product Showcase | BTS video — production or packing | Current collection | TikTok + IG Reels |
| Sat | Exclusivity | Countdown, teaser, or sold-out flex | Drop-specific | IG Stories + X |
| Sun | REST or Engagement | Poll, Q&A, or community reply | N/A | IG Stories |
GATE: Approve weekly framework before filling in specific content slots.
IG Story Highlights: one cover per collection (Black Rose, Love Hurts, Signature, Kids) + "Behind the Studio" + "Orders & Reviews"
Full Calendar Template — Per Slot
### [Day], [Date] — [Pillar]
**Platform:** [Instagram / TikTok / X / Pinterest]
**Format:** [Static / Carousel / Reel / TikTok / Story / Pin]
**Collection:** [Black Rose / Love Hurts / Signature / Kids Capsule / Brand-wide]
**Voice note:** [1-line reminder of this collection's register, e.g., "Armor. Gothic luxury. 'Concrete answering back.'"]
**Topic:** [Specific post topic — product name by name, or brand story angle]
**Post time (PST):** [HH:MM]
**CTA:** [What we want audience to do — comment, link in bio, DM, save]
**Visual note:** [Color palette cue, shot direction, or mood reference from The Five]
**Caption hook:** [First sentence only — must stop scroll before the "...more" break]
2-Week Production Calendar — SkyyRose Template
WEEK 1
Mon — Brand Story
IG Feed | Static + long caption | Brand-wide
Voice: Corey's origin. Oakland concrete → SkyyRose.
Topic: "Why I Started SkyyRose" founder post — pull from interview notes
Time: 11:00 AM PST
CTA: "Save this and share it with someone from The Town."
Visual: Warm, golden, minimal — Fear of God tonal restraint meets Oaklandish roots
Tue — Product Showcase
IG Reels + TikTok | 15-30s video | [Active drop collection]
Voice: Match to collection (see brand-guardrails.md §3)
Topic: Hero product reveal — first look, styled on body
Time: 12:00 PM PST (both platforms)
CTA: "Link in bio — pre-order open now" or "Comment DROP for early access"
Visual: Dark, editorial, 4:5 crop for Reel still frame
Wed — Culture & Community
IG Stories + X | Repost or spotlight | Community-wide
Topic: Feature a customer tag or Oakland cultural moment
Time: 12:00 PM PST (Stories), 8:00 AM PST (X thread)
CTA: "Tag @skyyroseco in your fit" / "Quote-tweet with your city"
Visual: Customer's own photo (request permission), repurpose with IG Stories sticker overlay
Thu — Lifestyle
IG Feed + Pinterest | Styled outfit photo | Rotate by collection week over week
Topic: "How to wear [Product Name] in The Town" — context-specific styling
Time: 11:00 AM PST (IG), schedule via Tailwind (Pinterest)
CTA: "Save to your style board" / "Shop the exact look — link in bio"
Visual: Real Oakland setting preferred. Culture Kings energy for the pose; Kith polish for the edit
Fri — Product Showcase (BTS)
TikTok + IG Reels | 30s BTS | Current collection
Topic: Behind-the-scenes — packing an order, inspecting embroidery, or sewing detail
Time: 9:00 PM PST (TikTok prime time), 7:00 PM PST (IG Reels)
CTA: "Every order packed by hand — skyyrose.co"
Visual: Close-up fabric texture, hands, real production environment — no staged studio
Sat — Exclusivity
IG Stories + X | Countdown frame or sold-out flex
Topic: "X orders shipped this week" or "Pre-order closes [date]" — stated as fact, not urgency theater
Time: 10:00 AM PST
CTA: "Pre-order at skyyrose.co before it closes"
Visual: Product on clean dark background, gold/silver/crimson accent per collection
Sun — REST or Engagement
IG Stories | Poll or Q&A
Topic: "Which collection is your wardrobe right now?" or open question box for community
Time: 2:00 PM PST
CTA: "Reply — we actually read these"
Visual: Simple branded frame, minimal text
---
WEEK 2 — Mirror structure, rotate collection focus
Mon: Brand Story → shift to collection-specific story arc (e.g., "Why Black Rose exists")
Tue: Product Showcase → different SKU or styling angle from same collection
Wed: Culture & Community → Oakland landmarks, Black culture moment, or community spotlight
Thu: Lifestyle → different collection than Week 1 Thursday
Fri: BTS → production detail or founder workspace
Sat: Exclusivity → different angle (waitlist, sold-out announcement, or teaser for next drop)
Sun: Engagement → different poll question
Monthly Specials
Week
Special Focus
Notes
Week 1
"Behind the Brand" series
4 posts telling one brand story arc (Mon/Tue/Thu/Fri)
Week 2
Product deep-dive
One product, 4 angles over the week — fabric, styling, production, worn
Week 3
Community week
All UGC, customer spotlights, reposts, community Q&A
Week 4
Drop hype or next-month preview
Either close current pre-order window or seed next collection
Optimal Posting Times (PST — SkyyRose audience)
Platform
Best Days
Best Times (PST)
Instagram Feed
Mon, Tue, Thu, Fri
11am–1pm or 7–9pm
Instagram Reels
Tue, Thu, Sat
12pm or 8pm
TikTok
Mon–Sat
9am, 12pm, or 9pm
X / Twitter
Mon–Fri
8am, 12pm, or 5pm
Pinterest
Every day
Schedule via Tailwind — evergreen
Repurposing Map (per calendar slot)
Original Slot
Repurpose As
Platform
TikTok BTS video (Fri)
IG Reel, same week
Instagram
IG Feed product photo (Thu)
Pinterest pin with WC product link
Pinterest
X thread on drop (Sat)
IG Caption long-form version
Instagram Feed
IG Carousel (Mon)
Pinterest pin set — one per slide
Pinterest
Implementation
from agents.social_media_agent import SocialMediaAgent
agent = SocialMediaAgent()
# Generate a full product showcase post for a specific SKU to anchor Tuesday's slot
tuesday_post = agent.generate_post("br-001", "instagram", "product_launch")
print(tuesday_post.caption) # Paste into Tuesday IG Feed slotprint(tuesday_post.hashtags) # Add to first comment# Generate BTS content for Friday's TikTok slot
friday_bts = agent.generate_post("br-001", "tiktok", "behind_scenes")
print(friday_bts.caption)
# Generate a campaign block if a collection drop is in the window
campaign = agent.generate_campaign(
collection="black-rose",
platforms=["instagram", "tiktok"],
content_types=["product_launch", "behind_scenes", "engagement"]
)
# Smoke-test the social venture pipeline with a live SKU:
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001
// Content calendar row schema — one record per planned post// Store in skyyrose/assets/data/social-calendar.json{"week":"2026-W23","slots":[{"date":"2026-06-02","day":"Monday","pillar":"brand_story","platform":"instagram","format":"carousel","collection":"brand-wide","product_name":null,"sku":null,"post_time_pst":"11:00","cta":"Save this and share it with someone from The Town.","voice_note":"Corey's origin. Oakland concrete to SkyyRose.","status":"planned"}]}
Example: 1-Week Calendar — BLACK Rose Crewneck Launch Week
Context: BLACK Rose Crewneck pre-order opens Thursday. Corey available Tuesday for a short on-camera segment.
Mon — Brand Story
IG Feed | Carousel 5 slides | Black Rose
Voice: "Armor. Gothic luxury. The concrete answers back."
Topic: "Why Black Rose exists" — collection origin story, 5 slides
Time: 11:00 AM PST
CTA: "Save this. Something built for The Town drops Thursday."
Hook: "This collection isn't fashion. It's armor."
Tue — Product Showcase (Corey on camera)
TikTok + IG Reel | 30s talking-head + product reveal | Black Rose
Voice: "You already stood up. Now dress like it."
Topic: Corey holds up BLACK Rose Crewneck. Speaks 10 seconds about why he made it.
Time: 12:00 PM PST
CTA: "Pre-order opens Thursday. Link in bio."
Wed — Culture & Community
IG Stories + X | Oakland Black culture moment | Community
Topic: Repost a community member's Oakland winter fit. Tie to the armor theme.
Time: 12:00 PM PST (Stories), 8:00 AM PST (X)
CTA: "Tag us in your Town fits. Something built for exactly this weather drops Thursday."
Thu — LAUNCH DAY — Product Showcase
IG Feed + TikTok + X | Full product reveal | Black Rose
Topic: BLACK Rose Crewneck — full product images, construction details, pre-order live
Time: 11:00 AM PST simultaneously on all platforms
CTA: "Pre-order open now at skyyrose.co — limited run"
Voice: Keep it earned, direct. "250 made. Pre-order is how you lock yours."
Fri — BTS
TikTok + IG Reels | 30s | Black Rose
Topic: Packing first pre-orders. Embroidery close-up. Hands folding the crewneck.
Time: 9:00 PM PST
CTA: "Every order packed by hand. skyyrose.co"
Sat — Exclusivity
IG Stories + X | Pre-order status | Black Rose
Topic: "Pre-orders are [X]% claimed. Once they're gone, they're gone."
Time: 10:00 AM PST
CTA: "Link in bio while pre-orders last."
Sun — Engagement
IG Stories | Poll | Brand-wide
Topic: "Black Rose or Signature — what's next on your SkyyRose wishlist?"
Time: 2:00 PM PST
Anti-Patterns
No collection voice notation in slots — If a calendar slot doesn't specify the collection register, whoever writes the caption may default to wrong language. Every slot must name the collection.
Identical posting times on all platforms — IG Reels and TikTok share similar audience but different prime-time windows. TikTok peaks later in the evening; schedule accordingly.
Over-planning 4+ weeks ahead — Week 3+ content should be blocked themes only, not specific topics. Drop windows shift; locked-in topics become stale.
No flexibility buffer — Leave at least one slot per week unassigned for reactive cultural moments or trending audio opportunities.
Monthly Specials ignored — Community Week (Week 3) consistently gets skipped in favor of product content. Community content drives the trust that makes product drops convert.
Sunday always skipped — Engagement-only Sundays feel low-value but they drive the algorithmic favor that amplifies Monday's Brand Story post. Do not skip.
Recovery
Missed posting days: Do not batch-post 3x in one day to "catch up". Skip the missed slot and resume the next scheduled post. Cramming signals desperation, not consistency.
No UGC for Wednesday: Run a Community slot with an Oakland cultural moment (a piece of Bay Area history, a local event, a cultural reference that fits the brand) instead. Never manufacture UGC.
Shoot day cancelled: Reschedule the week's video slots to the following week and fill with existing asset repurposes — an older carousel slide as a static post, a Pinterest pin cross-posted to IG Stories.
Calendar not performing: Change one variable at a time — first test post time, then format, then caption hook. Never overhaul the entire calendar because one week underperformed.
Cannot batch-create content: Block 90 minutes every Sunday to create the next week's text posts. Protect that window. A small consistent calendar beats an ambitious abandoned one.