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Monitors competitor influencer marketing activities including partnerships, campaigns, content strategies, and performance. Helps identify opportunities and learn from market activity.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
Reviews influencer content submissions for brand safety, messaging accuracy, creative quality, and compliance before publication. Provides structured feedback to ensure content meets standards while respecting creative vision.
Helps draft and review influencer agreements covering compensation, deliverables, usage rights, exclusivity, and compliance requirements. Ensures both parties are protected with clear terms.
Manages influencer outreach including personalized pitch creation, follow-up sequences, negotiation strategies, and relationship tracking. Helps secure partnerships efficiently while building genuine connections.
Develops strategies to amplify influencer content through paid media, including whitelisting, boosting, and repurposing for ads. Maximizes reach and impact of best-performing organic content.
Optimizes landing pages for influencer-driven traffic to maximize conversions. Ensures consistency between influencer content and landing experience for better performance.
Transforms influencer content into multiple formats for use across channels including ads, website, email, and social. Maximizes the value of every piece of content created.
| name | competitor-tracker |
| description | Monitors competitor influencer marketing activities including partnerships, campaigns, content strategies, and performance. Helps identify opportunities and learn from market activity. |
This skill helps you monitor and analyze your competitors' influencer marketing activities. It tracks who they partner with, what campaigns they run, how they structure collaborations, and what results they appear to achieve.
Monitor [competitor name]'s influencer marketing activities
Who are the influencers partnering with [competitor]?
Compare influencer strategies across [competitor 1], [competitor 2], and [competitor 3]
What influencer opportunities are my competitors missing in [category]?
When a user requests competitor tracking:
Define Competitive Set
### Competitive Tracking Parameters
**Your Brand**: [brand name]
**Competitors to Track**:
| Competitor | Priority | Category | Notes |
|------------|----------|----------|-------|
| [Comp 1] | High | Direct | [notes] |
| [Comp 2] | High | Direct | [notes] |
| [Comp 3] | Medium | Indirect | [notes] |
**Platforms to Monitor**: [platforms]
**Time Period**: [date range]
**Focus Areas**: [partnerships/campaigns/content/all]
Track Influencer Partnerships
## Competitor Influencer Partnerships
### [Competitor Name]
**Overview**:
- Total identified partnerships: [#]
- Active influencer roster: ~[#] creators
- Primary platforms: [platforms]
- Influencer tiers used: [mega/macro/micro/nano mix]
#### Current/Recent Partners
| Influencer | Platform | Followers | Partnership Type | Duration |
|------------|----------|-----------|------------------|----------|
| @[handle1] | [platform] | [count] | [ambassador/campaign/one-off] | [ongoing/date] |
| @[handle2] | [platform] | [count] | [type] | [duration] |
| @[handle3] | [platform] | [count] | [type] | [duration] |
#### Partnership Patterns
**Influencer Selection Criteria** (observed):
- Follower range: [typical range]
- Content style: [style preference]
- Demographics: [audience focus]
- Niche focus: [categories]
**Relationship Types**:
| Type | % of Partnerships | Examples |
|------|-------------------|----------|
| Brand Ambassadors | [%] | @[handle] |
| Campaign-based | [%] | @[handle] |
| One-off posts | [%] | @[handle] |
| Affiliate | [%] | @[handle] |
**Partnership Frequency**:
- New partnerships/month: ~[#]
- Average partnership length: [duration]
- Repeat collaboration rate: [%]
#### Notable Partners
**[Influencer Name] @[handle]**
- Relationship since: [date]
- Content produced: [#] pieces
- Estimated spend: [$X]
- Why they work together: [analysis]
Analyze Campaigns
## Competitor Campaign Analysis
### [Competitor Name] Campaigns
#### Recent/Current Campaigns
**Campaign: [Name/Theme]**
| Attribute | Details |
|-----------|---------|
| Timeline | [dates] |
| Platforms | [platforms] |
| # of Influencers | [count] |
| Influencer Tier Mix | [breakdown] |
| Content Type | [types] |
| Hashtag | #[hashtag] |
| CTA | [call to action] |
| Estimated Spend | [$X] |
**Campaign Content Examples**:
1. @[handle]: [content description] - [engagement]
2. @[handle]: [content description] - [engagement]
**Campaign Performance Estimates**:
| Metric | Estimated Value |
|--------|-----------------|
| Total Reach | [estimate] |
| Total Engagement | [estimate] |
| Engagement Rate | [%] |
| Content Pieces | [#] |
| EMV | [$X] |
**What Worked**:
- [Observation 1]
- [Observation 2]
**What Didn't**:
- [Observation 1]
---
#### Campaign Calendar
| Month | Campaigns | Themes | Spend Level |
|-------|-----------|--------|-------------|
| [Month] | [campaigns] | [themes] | [low/medium/high] |
#### Campaign Strategy Patterns
**Seasonal Patterns**:
- Q1: [typical activity]
- Q2: [typical activity]
- Q3: [typical activity]
- Q4: [typical activity]
**Launch Patterns**:
- New product launches: [influencer approach]
- Seasonal campaigns: [approach]
- Always-on: [approach]
Review Content Strategy
## Competitor Content Strategy
### [Competitor Name]
#### Content Format Preferences
| Format | Usage % | Performance | Notes |
|--------|---------|-------------|-------|
| Static posts | [%] | [engagement] | [notes] |
| Reels/TikToks | [%] | [engagement] | [notes] |
| Stories | [%] | [engagement] | [notes] |
| YouTube videos | [%] | [engagement] | [notes] |
| Live streams | [%] | [engagement] | [notes] |
#### Content Themes
| Theme | Frequency | Example | Performance |
|-------|-----------|---------|-------------|
| Product demo | [%] | [example] | [performance] |
| Lifestyle integration | [%] | [example] | [performance] |
| Tutorial/How-to | [%] | [example] | [performance] |
| UGC/Testimonial | [%] | [example] | [performance] |
| Behind-the-scenes | [%] | [example] | [performance] |
#### Messaging Analysis
**Key Messages Used**:
1. "[Message 1]" - used in [%] of content
2. "[Message 2]" - used in [%] of content
**Value Propositions Emphasized**:
- [Prop 1]: [frequency]
- [Prop 2]: [frequency]
**Hashtag Strategy**:
- Branded hashtags: #[hashtag1], #[hashtag2]
- Campaign hashtags: #[hashtag]
- Community hashtags: #[hashtag]
#### Creative Direction
**Visual Style**:
- Aesthetic: [description]
- Color palette: [colors]
- Production level: [polished/authentic/mix]
**Tone of Voice**:
- [Description of typical influencer content tone]
**Creative Freedom Given**:
- [High/Medium/Low] - [evidence]
Estimate Performance
## Competitor Performance Estimates
### [Competitor Name]
#### Overall Program Metrics (Estimated)
| Metric | Monthly Avg | Quarterly | Annual |
|--------|-------------|-----------|--------|
| Active Partnerships | [#] | [#] | [#] |
| Content Pieces | [#] | [#] | [#] |
| Total Reach | [X] | [X] | [X] |
| Total Engagement | [X] | [X] | [X] |
| EMV Generated | [$X] | [$X] | [$X] |
| Est. Spend | [$X] | [$X] | [$X] |
#### Performance by Platform
| Platform | Reach | Engagement | ER | Est. Spend |
|----------|-------|------------|----|-----------|
| Instagram | [X] | [X] | [%] | [$X] |
| TikTok | [X] | [X] | [%] | [$X] |
| YouTube | [X] | [X] | [%] | [$X] |
#### Performance by Influencer Tier
| Tier | Partners | Avg Reach | Avg ER | Est. Cost/Partner |
|------|----------|-----------|--------|-------------------|
| Mega | [#] | [X] | [%] | [$X] |
| Macro | [#] | [X] | [%] | [$X] |
| Micro | [#] | [X] | [%] | [$X] |
| Nano | [#] | [X] | [%] | [$X] |
#### Top Performing Content
1. **@[handle]** - [content type]
- Engagement: [X]
- Why it worked: [analysis]
2. **@[handle]** - [content type]
- Engagement: [X]
- Why it worked: [analysis]
#### Underperforming Content
1. **@[handle]** - [content type]
- Engagement: [X]
- Why it failed: [analysis]
Generate Competitive Comparison
## Competitive Comparison
### Side-by-Side Analysis
| Factor | [Your Brand] | [Comp 1] | [Comp 2] | [Comp 3] |
|--------|--------------|----------|----------|----------|
| # Active Partners | [#] | [#] | [#] | [#] |
| Primary Tier | [tier] | [tier] | [tier] | [tier] |
| Main Platform | [platform] | [platform] | [platform] | [platform] |
| Est. Monthly Spend | [$X] | [$X] | [$X] | [$X] |
| Avg ER | [%] | [%] | [%] | [%] |
| Content Style | [style] | [style] | [style] | [style] |
| Relationship Type | [type] | [type] | [type] | [type] |
### Strategy Comparison
| Strategy Element | [Comp 1] | [Comp 2] | [Comp 3] |
|------------------|----------|----------|----------|
| Ambassador program | ✅/❌ | ✅/❌ | ✅/❌ |
| Affiliate program | ✅/❌ | ✅/❌ | ✅/❌ |
| Product seeding | ✅/❌ | ✅/❌ | ✅/❌ |
| Paid partnerships | ✅/❌ | ✅/❌ | ✅/❌ |
| Events/Trips | ✅/❌ | ✅/❌ | ✅/❌ |
| User-generated content | ✅/❌ | ✅/❌ | ✅/❌ |
### Share of Voice
Category Influencer Share of Voice:
[Your Brand] |████████░░░░░░░░| 20% [Comp 1] |██████████████░░| 35% [Comp 2] |████████████░░░░| 30% [Comp 3] |██████░░░░░░░░░░| 15%
Identify Opportunities
## Competitive Opportunities
### Influencer Availability
**Untapped Influencers** (not working with competitors):
| Influencer | Platform | Followers | Fit Score | Opportunity |
|------------|----------|-----------|-----------|-------------|
| @[handle] | [platform] | [count] | [score] | [why available] |
| @[handle] | [platform] | [count] | [score] | [why available] |
**Former Competitor Partners** (available):
| Influencer | Former Partner | Why Ended | Your Opportunity |
|------------|----------------|-----------|------------------|
| @[handle] | [competitor] | [reason] | [opportunity] |
### Strategy Gaps
**What Competitors Are Missing**:
1. **[Gap 1]**: [description]
- Opportunity: [how to capitalize]
- Priority: [High/Medium/Low]
2. **[Gap 2]**: [description]
- Opportunity: [how to capitalize]
- Priority: [High/Medium/Low]
### Platform Opportunities
| Platform | Competitor Activity | Your Opportunity |
|----------|---------------------|------------------|
| [Platform] | [low/medium/high] | [opportunity] |
### Niche Opportunities
| Niche | Competitor Coverage | Your Opportunity |
|-------|---------------------|------------------|
| [Niche] | [level] | [opportunity] |
### Content Format Opportunities
| Format | Competitor Usage | Performance | Your Opportunity |
|--------|------------------|-------------|------------------|
| [Format] | [level] | [if known] | [opportunity] |
Generate Insights Report
# Competitive Intelligence Report
**Report Date**: [date]
**Period Covered**: [timeframe]
**Competitors Analyzed**: [list]
## Executive Summary
**Key Findings**:
1. [Finding 1]
2. [Finding 2]
3. [Finding 3]
**Top Opportunities**:
1. [Opportunity 1]
2. [Opportunity 2]
**Threats to Monitor**:
1. [Threat 1]
2. [Threat 2]
## Strategic Recommendations
### Immediate Actions (This Month)
1. **[Action 1]**
- Why: [rationale]
- How: [approach]
- Expected impact: [outcome]
2. **[Action 2]**
- Why: [rationale]
- How: [approach]
### Short-term (This Quarter)
1. **[Action]**: [description]
### Long-term (This Year)
1. **[Action]**: [description]
## Tracking Recommendations
**Continue monitoring**:
- [Competitor]: [specific aspects]
- [Influencer]: [why important]
**Set alerts for**:
- [Trigger 1]
- [Trigger 2]
## Next Review Date: [date]
User: "Track the influencer marketing activities of Glossier, Fenty Beauty, and Rare Beauty"
Output: [Comprehensive competitor analysis showing Glossier's UGC-heavy approach, Fenty's diverse creator network, Rare Beauty's mental health-focused partnerships, with identification of gaps and opportunities]