| name | competitor-tracker |
| description | Monitors competitor influencer marketing activities including partnerships, campaigns, content strategies, and performance. Helps identify opportunities and learn from market activity. |
Competitor Tracker
This skill helps you monitor and analyze your competitors' influencer marketing activities. It tracks who they partner with, what campaigns they run, how they structure collaborations, and what results they appear to achieve.
When to Use This Skill
- Understanding competitor influencer strategies
- Identifying influencers working with competitors
- Finding gaps in competitor coverage
- Benchmarking your influencer program
- Learning from competitor successes and failures
- Identifying saturated vs. available influencers
What This Skill Does
- Partnership Tracking: Monitors which influencers competitors use
- Campaign Analysis: Analyzes competitor campaign themes and tactics
- Content Strategy Review: Examines content approaches and formats
- Performance Estimation: Estimates competitor campaign performance
- Gap Identification: Finds opportunities competitors are missing
- Trend Detection: Spots shifts in competitor strategies
How to Use
Track Specific Competitors
Monitor [competitor name]'s influencer marketing activities
Who are the influencers partnering with [competitor]?
Competitive Analysis
Compare influencer strategies across [competitor 1], [competitor 2], and [competitor 3]
Find Opportunities
What influencer opportunities are my competitors missing in [category]?
Instructions
When a user requests competitor tracking:
-
Define Competitive Set
### Competitive Tracking Parameters
**Your Brand**: [brand name]
**Competitors to Track**:
| Competitor | Priority | Category | Notes |
|------------|----------|----------|-------|
| [Comp 1] | High | Direct | [notes] |
| [Comp 2] | High | Direct | [notes] |
| [Comp 3] | Medium | Indirect | [notes] |
**Platforms to Monitor**: [platforms]
**Time Period**: [date range]
**Focus Areas**: [partnerships/campaigns/content/all]
-
Track Influencer Partnerships
## Competitor Influencer Partnerships
### [Competitor Name]
**Overview**:
- Total identified partnerships: [#]
- Active influencer roster: ~[#] creators
- Primary platforms: [platforms]
- Influencer tiers used: [mega/macro/micro/nano mix]
#### Current/Recent Partners
| Influencer | Platform | Followers | Partnership Type | Duration |
|------------|----------|-----------|------------------|----------|
| @[handle1] | [platform] | [count] | [ambassador/campaign/one-off] | [ongoing/date] |
| @[handle2] | [platform] | [count] | [type] | [duration] |
| @[handle3] | [platform] | [count] | [type] | [duration] |
#### Partnership Patterns
**Influencer Selection Criteria** (observed):
- Follower range: [typical range]
- Content style: [style preference]
- Demographics: [audience focus]
- Niche focus: [categories]
**Relationship Types**:
| Type | % of Partnerships | Examples |
|------|-------------------|----------|
| Brand Ambassadors | [%] | @[handle] |
| Campaign-based | [%] | @[handle] |
| One-off posts | [%] | @[handle] |
| Affiliate | [%] | @[handle] |
**Partnership Frequency**:
- New partnerships/month: ~[#]
- Average partnership length: [duration]
- Repeat collaboration rate: [%]
#### Notable Partners
Relationship since: [date]
Content produced: [#] pieces
Estimated spend: [$X]
Why they work together: [analysis]
Example
User: "Track the influencer marketing activities of Glossier, Fenty Beauty, and Rare Beauty"
Output: [Comprehensive competitor analysis showing Glossier's UGC-heavy approach, Fenty's diverse creator network, Rare Beauty's mental health-focused partnerships, with identification of gaps and opportunities]
Tips for Success
- Monitor continuously - Set up regular tracking cadence
- Go beyond surface level - Look for patterns, not just partnerships
- Track changes - Note strategy shifts over time
- Learn from failures too - Competitor mistakes are lessons
- Stay objective - Data over assumptions
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